Let’s be honest! Most marketers dread writing cover letters. So we end up using a generic template and swapping out the company name just because we find it easy. But the truth is a cover letter is your first real shot at standing out.
Not just as a marketer. But as a thinker. A doer. A problem-solver.
And you don’t need to write something long or fancy.
You just need to show three things:
That’s it. No fluff. No big words. No overthinking.
In this guide, I will walk you through the exact format you can follow step by step. Plus, I have added sample cover letters for every major marketing role. You can copy them, tweak them, and send them.
Writing cover letters can sometimes feel awkward, and you don’t want to sound too boring or too desperate. Sometimes, you are just not sure what to say. But a good cover letter can actually make a big difference. It helps you stand out and shows you care.
And it’s the easiest way to connect your skills to the company’s needs.
Let’s break it down step by step.
This is where you tell the company why you are the right person for the job. And no, you don’t need to be fancy or use big words. Just be open and honest. Start with who you are and what kind of marketer you are. For example, you can say:
Now, add a sentence that connects your work with their brand.
See! In two lines, you shared:
Most importantly, you made it feel personal.
You showed them that your application is not just another random job application.
You made a connection between your past work and their current goals. That’s the goal of this first part: make the hiring manager think, Okay, this person gets what we do, and they have done something similar before.
You don’t have to list everything. One or two strong sentences are enough to grab their attention. Think of this as your hook. Your ad copy that makes them want to read more. It doesn’t tell them much about you if you skip this part or write something too generic.
>> So start with why you are the right fit, back it up with something real, and keep it short and human.
This is where you show the company that you have done your homework. You don’t need to write an essay. Just one or two sentences are enough to show that you care about this brand, not just any brand.
Think of it like this: hiring managers see tons of cover letters that all look similar. Most people write, “I’m excited to join your amazing company.” That doesn’t tell them anything. It feels copy-pasted. So instead, tell them something specific that shows you know them.
Here’s a good example:
I’ve been following your brand since your last campaign with [influencer name]. I loved how you mixed humor with storytelling—it’s the kind of marketing I enjoy doing, too.
This sentence works because it proves that you:
You could also mention something from their blog, social media, ad campaign, or even a product you’ve used. Maybe you love their email copy or think their Instagram strategy is clever. Whatever it is, say it. Genuine interest stands out.
This step is all about making the company feel seen. When you show that you understand their brand, you build trust. And trust makes them more likely to move your application forward.
>> Don’t be vague. Be specific and genuine, and show them why they matter to you.
Now that you have said who you are and why you like the company, it’s time to show what you have done. Here is where you share one Aha win from your past work, just one. Don’t list everything from your resume. Pick one clear example that proves you can drive results.
Think of it like showing a case study but in one short paragraph. Here’s a simple example:
I ran a paid ads campaign in my last role for a new product launch. We hit 1 million impressions in the first 10 days, and the ROAS stayed above 4.5. I handled everything, from copy and creative to targeting and landing pages.
It works because it’s:
It tells the hiring manager you have done the work they are hiring for and shows that you can turn ideas into outcomes.
By keeping it short, you ensure they read it.
If you don’t have big numbers to share, that’s okay. Just pick a project where you made a difference. Maybe you improved email open rates. Or you helped redesign a landing page that boosted signups. Or you helped a small brand find its voice.
Just ensure you say what you did and what changed because of it.
This step is your proof. You have already said why you are a good fit. Now, you are showing.
>> So pick a good win, keep it simple, and make sure it relates to the role you are applying for.
Now, it’s time to wrap things up. You have already shown who you are, why you like the company, and what you have achieved. The ending doesn’t need to be long or fancy. Just keep it short, polite, and human.
A good closing line could be something like this:
Thanks for taking the time to read this. I’d love to chat more about how I can help your team. I am looking forward to hearing from you!
It works because it does three simple things:
You do not have to say things like I am the perfect candidate or Please consider me for this role. Those can sound a little too pushy or robotic.
A kind, honest thank-you is more powerful. Also, avoid writing a long paragraph at the end. The person reading your cover letter will probably get hundreds and thousands of resumes. Respect their time. Say what you need to say, then stop.
Think of this step as your way of saying, Hey, I am here, I am interested, and I would love to talk more... if you are open to it. That’s all you need.
>> Keep it short and kind, and leave with a good feeling.
Now, my sample cover letter from each step combined would be:
Hi [Hiring Manager's Name], I am a performance marketer with 3 years of experience helping DTC brands grow through Facebook and Google ads. I am excited about this role because your brand reminds me of a skincare client I worked with last year—we doubled their ROAS in 4 months, and I loved the challenge of scaling a product with strong brand values. I have been following your brand since your last campaign with [Influencer Name]. I admire how you mix humor with product storytelling. It’s smart, fun, and memorable. And that's the kind of marketing I love doing, too. In my last role, I ran a paid campaign for a new product launch. We hit 1 million impressions in the first 10 days, and the ROAS stayed above 4.5 throughout. I handled the complete funnel, from writing the copy and building the landing page to setting up targeting and analyzing results. It was one of those projects where everything just clicked. Thanks so much for reading this. I would love to chat more about how I can help your team hit your next growth goals. Looking forward to hearing from you! Best, Angad Singi.
Hi [Hiring Manager's Name],
I am a content writer with 2+ years of experience creating blog posts, landing pages, and email copy that connects with readers and drives traffic. I am excited about this role because your brand’s tone reminds me of a DTC skincare blog I worked on, where we increased organic traffic by 3x in six months.
I have been reading your blogs for a while, especially loved the one on [Blog Title]. The mix of data and personality really stood out. That’s the kind of content I enjoy writing too, clear, helpful, and never boring.
In my last role, I rewrote a series of product pages that led to a 27% lift in conversion rate. I worked closely with design and SEO to ensure the copy matched the user journey and search intent.
Thanks for reading this. I would love to write for a brand like yours.
Hope we can connect soon!
Best,
[Your Name]
Hi [Hiring Manager's Name],
I’m a social media marketer with 2 years of experience growing brands across Instagram, LinkedIn, and Twitter. I am excited about this role because your brand voice is fun, bold, and feels human. That's exactly how I like to build communities online.
I have followed your page since your “Behind the Scenes” reels took off. The engagement was so good, and I liked how the content felt honest and unscripted. That’s exactly the type of work I enjoy doing, relatable, and share-worthy.
In my last role, I ran an Instagram Reels series that increased our follower count by 42% in 3 months and boosted average reach by 5x. I handled ideation, scripting, editing, and posting, all end-to-end.
Thanks so much for your time. Would love to bring the same energy to your team!
Best,
[Your Name]
Hi [Hiring Manager's Name],
I am a performance marketer with 3 years of experience running Facebook, Google, and TikTok ad campaigns for DTC brands. I am excited about this role because your brand reminds me of a client we scaled from 5 to 7 figures in 6 months through a mix of paid social and CRO.
I have been tracking your recent product drops. The ad creative you used for [Product Name] was clever and it clearly worked. I just love working on that kind of smart testing and bold creativity.
In my last campaign, we hit 1M+ impressions and kept ROAS above 4.5 while cutting CPL by 30%. I wrote the ad copy, set up A/B tests, and optimized everything weekly.
Thanks for reading this! I would love to help scale your next product.
Best,
[Your Name]
Hi [Hiring Manager's Name],
I am a trade marketer with 4 years of experience planning in-store promotions, retailer partnerships, and product display campaigns. I am excited about this role because your brand has such a strong retail presence and I would love to help grow it even further.
I saw your recent display setup at [Retailer Name]. That was a clean design, clear messaging, and easy to shop. That’s exactly the kind of execution I love being part of.
In my last role, I launched a 3-week retail push across 100+ stores. We saw a 25% spike in sell-through, and our POS materials were picked up by 3 other regions.
Thanks for considering me. I would be thrilled to help your products move faster off the shelves.
Best,
[Your Name]
Hi [Hiring Manager's Name],
I am a video marketer with 3+ years of experience scripting, editing, and optimizing short-form and long-form video content. I am excited about this role because your videos have a unique blend of storytelling and fun, and I would love to help create more of that.
I first saw your TikTok video on [Topic] and it stopped me mid-scroll. It felt authentic, and that natural, honest vibe is what I aim for when I create videos, too.
In my last role, I edited a UGC-style video ad that became our top performer, bringing in a 6.3x ROAS and 400k+ views in 2 weeks. I handled direction, editing, and repurposing it for reels and YouTube shorts.
Thanks a lot for reading. I would love to help bring more scroll-stopping ideas to your team!
Best,
[Your Name]
Hi [Hiring Manager's Name],
I am an influencer marketer with 2+ years of experience building relationships with creators and running UGC campaigns. I am excited about this role because your past influencer collabs have felt fresh, honest, and on-brand.
I remember the campaign you did with [Creator’s Name]. It didn’t feel forced, and the comments showed trust from the audience. That’s the kind of creator-brand match I always aim for.
In my last role, I managed a campaign with 12 micro-influencers that drove 800+ sales and a 9.2% engagement rate. I handled the outreach, briefs, negotiations, and reporting.
Thanks so much for your time. I would love to help take your next influencer campaign to the next level.
Best,
[Your Name]
Hi [Hiring Manager's Name],
I am a growth marketer with 3+ years of experience across paid ads, email, landing pages, and A/B testing. I am excited about this role because your brand seems super open to testing and scaling new ideas, which is what growth is all about.
I recently saw your landing page experiment where you swapped video for static. That was a bold move, and the comments showed it made an impact. I love running those kinds of tests.
In my last role, I set up a referral program that brought in 3,000+ new users in 6 weeks and helped reduce CAC by 22%. I worked closely with product and email to keep everything smooth and measurable.
Thanks for reading this! Would love to chat more about how I can help you grow faster and smarter.
Best,
[Your Name]
All the sample cover letters above follow the same basic structure, and that’s what makes them easy to tweak for any marketing role:
You don’t need to rewrite your cover letter every time. Just swap in the right lines, adjust a few words to fit the role, and you are good to go.
Keep it short. Keep it kind. Keep it real.
Let your work speak, and your personality show up a little.
You don’t need to overthink your cover letter.
Pick the role you are applying for, use the matching sample above, and tweak the lines to fit your story. Here’s what to do next:
It doesn’t have to be fancy. It just has to be clear, honest, and relevant.
You have got this. Go get that interview.
And if you are serious about getting a marketing job, do not forget to check GrowthRoles.