0 to 1 Marketing Leader

📌 Core Information

🔹 Job Title: 0 to 1 Marketing Leader

🔹 Company: ClassDojo

🔹 Location: San Francisco, California, United States

🔹 Job Type: Remote

🔹 Category: Not specified

🔹 Date Posted: Saturday, March 29, 2025

🔹 Experience Level: 10+

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Experimenting with and scaling go-to-market (GTM) strategies
• Accelerating ClassDojo’s network and revenue growth
• Collaborating closely with co-founders and cross-functional teams
• Creating and testing innovative marketing strategies

ASSUMPTION: This role emphasizes both strategic and hands-on work, likely involving iterative testing and learning, given the "0 to 1" context often implies creating and establishing new markets or products.

📋 Key Responsibilities

✅ Experiment with and scale GTM strategies for network and revenue growth.

✅ Collaborate with the co-founders, CTO, Head of Product, and Head of Marketing.

✅ Create, test, and iterate on marketing strategies aimed at a global audience of children and families.

✅ Utilize data, research, and intuition to develop effective GTM tactics.

ASSUMPTION: The responsibilities suggest a need for adaptability and responsiveness to market feedback and trends in the ed-tech sector.

🎯 Required Qualifications

Education: Not specified

Experience: At least 8 years in marketing or growth, particularly in consumer products and GTM strategies.

Required Skills:

• Strong focus on consumer product marketing and GTM strategies
• Proven track record in achieving significant market-channel fit and growth
• Understanding of subscription-based or marketplace models
• Creativity and ability to resonate with consumers
• Proficiency in qualitative and quantitative research methods

Preferred Skills:

• Experience in high-growth environments, preferably in founding teams
• Strong communication skills for articulating complex ideas

ASSUMPTION: The role demands a high level of innovation and creativity, which may not strictly require specific formal education credentials but rather practical experience and achievements.

💰 Compensation & Benefits

Salary Range: $200,000 - $278,000 (USD) for CA, WA, NY, NJ, CT; $170,000 - $236,500 (USD) for other US states

Benefits:

• Opportunity to work in a mission-driven environment
• Experiment with innovative marketing strategies
• Contribute to making a global impact in education

Working Hours: 40 hours per week, with a flexible schedule aligned with America's time zones

ASSUMPTION: Benefits likely include standard tech-industry perks such as remote work flexibility and potential for professional growth within emerging market trends.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development in Ed-Tech

Company Size: Approximately 387 employees, suggesting a dynamic and possibly agile work environment

Founded: 2011

Company Description:

• A pioneer network connecting teachers, children, and families
• Active usage in over 95% of US schools and in ~180 countries
• Backed by a team of talented individuals from top global tech companies

Company Specialties:

• Ed-Tech innovations
• Building strong global communication networks
• Creating engaging educational experiences for children

Company Website: https://www.classdojo.com

ASSUMPTION: The company likely operates with a strong tech-driven and educational focus, creating opportunities to innovate educational technologies and methods.

📊 Role Analysis

Career Level: Senior position requiring a strategic approach to marketing

Reporting Structure: Reports to co-founders and collaborates closely with senior leadership including CTO and Heads of Product & Marketing

Work Arrangement: Fully remote, with flexible scheduling to align with the team

Growth Opportunities:

• Develop leadership skills in a senior, pioneering role
• Advance within a company focused on innovation and education
• Impact educational experiences on a global scale

ASSUMPTION: Candidates will have the opportunity to influence company strategy significantly, given the seniority and collaborative structure of the role.

🌍 Location & Work Environment

Office Type: Remote work environment

Office Location(s): San Francisco, CA, as the official headquarters

Geographic Context:

• Primarily US-based operations with global reach
• Flexibility with geographic location, emphasizing a global workforce
• Opportunity for cross-cultural interactions and international business processes

Work Schedule: Emphasizes significant hours overlap with America's time zones

ASSUMPTION: The company likely prioritizes a flexible and inclusive work environment in line with international team dynamics and operational needs.

💼 Interview & Application Insights

Typical Process:

• Initial application through the ClassDojo careers page
• Screening by the recruitment team
• Interviews with team leaders and co-founders

Key Assessment Areas:

• Proven track record in GTM strategy development
• Ability to innovate and adapt marketing strategies
• Effective communication with stakeholders

Application Tips:

• Highlight past successes in marketing and growth roles
• Demonstrate knowledge of the ed-tech environment
• Showcase strategic and creative thinking capabilities

ATS Keywords: Marketing, Growth, Consumer Products, GTM Strategies, Ed-Tech, Innovation

ASSUMPTION: The company uses a structured and strategic selection process aimed at identifying candidates with a high potential for strategic contribution and cultural fit.

🛠️ Tools & Technologies

• Analytical tools for market research
• Communication platforms for remote work
• Data analysis software for strategic planning

ASSUMPTION: The role likely involves modern marketing platforms and analytical tools to interpret data and support decision-making.

👔 Cultural Fit Considerations

Company Values:

• Innovation in education
• Commitment to global impact
• Entrepreneurial spirit

Work Style:

• Collaborative and cross-functional teamwork
• Agile and adaptable approaches
• Proactive and self-driven work ethics

Self-Assessment Questions:

• Am I passionate about transforming education?
• Do I have the creativity and strategic thinking required for a pioneering role?
• Can I effectively collaborate in a diverse, global team?

ASSUMPTION: Compatibility with the company's values and working style is crucial for success in this role, emphasizing an innovative and passionate approach.

⚠️ Potential Challenges

• Balancing strategic and hands-on work in fast-paced environments
• Adapting to rapid changes in the ed-tech sector
• Navigating cross-cultural dynamics in a global team
• Driving growth within resource-constrained environments

ASSUMPTION: The challenges reflect the dynamic and evolving nature of both the ed-tech industry and startup environments.

📈 Similar Roles Comparison

• Focus on GTM strategies in a tech-driven environment
• Emphasis on data-driven decision making and market analysis
• Opportunity to pioneer new market segments and educational approaches

ASSUMPTION: Candidates may compare this role to other senior marketing positions where strategic foresight and market innovation are critical.

📝 Sample Projects

• Developing a novel GTM strategy to introduce a new educational product
• Leading a cross-functional initiative to increase app engagement
• Conducting comprehensive market analysis to identify growth opportunities

ASSUMPTION: Sample projects would focus on leveraging creative and strategic marketing to drive growth and engagement.

❓ Key Questions to Ask During Interview

• What are the key strategic priorities for ClassDojo’s growth over the next year?
• How does the company currently measure the success of its marketing strategies?
• What resources are available to support the role’s GTM initiatives?
• How does ClassDojo foster innovation within its marketing teams?
• What challenges has the company encountered when scaling its marketing efforts?

ASSUMPTION: These questions are designed to help candidates understand strategic priorities and align their skills and interests with company goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ClassDojo Careers page
• Prepare examples of past strategic marketing successes
• Ensure alignment with ClassDojo's mission and values
• Research the current ed-tech market trends
• Follow up with a well-crafted thank you note after interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.