07. Marketing Manager

📌 Core Information

🔹 Job Title: Marketing Manager

🔹 Company: Voxidea-Stafi

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing and sales strategies for U.S.-based law firms
• Analyzing performance data to optimize growth strategies
• Creating and managing digital ad campaigns across various platforms
• Writing compelling marketing content and sales materials
• Collaborating with cross-functional teams to ensure consistent branding

ASSUMPTION: This role requires a strong understanding of the legal industry and its unique marketing challenges. Candidates should be comfortable working with law firms and have experience in developing tailored growth plans.

📋 Key Responsibilities

✅ Design and launch marketing and sales strategies for U.S.-based law firms

✅ Analyze performance data and adjust strategies to improve results

✅ Create and manage digital ad campaigns on platforms like Facebook, Instagram, and LinkedIn

✅ Write and send powerful email campaigns that convert

✅ Develop compelling sales materials and plan engaging webinars

✅ Use WordPress to update websites and coordinate with designers to maintain consistent branding

✅ Support social content planning and online engagement tracking

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as the Marketing Manager will be expected to work independently and manage their own time effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in marketing and sales, with a focus on law firms

Required Skills:

• Excellent communication skills in English (written and spoken)
• Strong email marketing and copywriting skills
• Hands-on experience with WordPress and digital ads
• Excellent presentation and webinar planning skills
• Strong organization, attention to detail, and follow-through

Preferred Skills:

• Fluency in Spanish
• Experience with marketing automation tools
• Knowledge of the legal industry and its unique marketing challenges

ASSUMPTION: While not explicitly stated, experience with marketing automation tools and a strong understanding of the legal industry would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 USD per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the legal industry)

Benefits:

• Fully remote work arrangement
• Opportunity to work with U.S.-based law firms
• Competitive salary and benefits package

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Law Practice

Company Size: 11-50 employees (Small to Medium-sized company, offering a close-knit work environment and the opportunity to make a significant impact)

Founded: 2015 (Established company with a history in the telecommunication industry)

Company Description:

• Voxidea is a company formed from Telecom Senior Executives with highly seasoned and experienced backgrounds in supporting service providers worldwide
• The company specializes in improving productivity and accelerating sales for its clients
• Voxidea works with U.S.-based law firms to help them grow their businesses through smart, data-driven marketing and sales strategies

Company Specialties:

• Consulting
• Telecommunications
• VoIP

Company Website: voxidea.com

ASSUMPTION: Voxidea's expertise in the telecommunication industry may provide a unique perspective on marketing strategies for law firms, as both industries require a strong focus on client relationships and business development.

📊 Role Analysis

Career Level: Mid-level to Senior (This role requires a significant amount of experience and autonomy, placing it at a mid-level to senior career stage)

Reporting Structure: The Marketing Manager will report directly to the company's leadership team and collaborate with cross-functional teams, including designers and other marketing professionals

Work Arrangement: Fully Remote (This role offers the opportunity to work from anywhere in Latin America, with a flexible schedule and the ability to balance work and personal life)

Growth Opportunities:

• Potential career advancement within the marketing department or the company as a whole
• Opportunity to work with a diverse range of U.S.-based law firms and gain exposure to various marketing strategies
• Chance to develop and refine skills in digital marketing, email marketing, and content creation

ASSUMPTION: As a small to medium-sized company, Voxidea may offer more opportunities for growth and advancement than larger organizations, allowing employees to take on more responsibilities and develop their careers more quickly.

🌍 Location & Work Environment

Office Type: Fully Remote (No physical office, allowing for greater flexibility and work-life balance)

Office Location(s): Mexico (Candidates must be based in Latin America)

Geographic Context:

• Mexico is the largest Spanish-speaking country in the Americas, offering a diverse and vibrant cultural environment
• The fully remote work arrangement allows candidates to live and work from anywhere in Latin America, providing opportunities to explore new regions and cultures
• The time zone difference between Mexico and the United States may require some flexibility in working hours to accommodate meetings and collaborations with U.S.-based law firms

Work Schedule: Flexible (Full-time, with the ability to balance work and personal life, and the opportunity to work non-traditional hours as needed)

ASSUMPTION: The fully remote work arrangement may require candidates to be self-motivated, organized, and able to manage their time effectively to ensure productivity and success in the role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-depth interview with the leadership team
• Final interview with the company's founders
• Background check and offer extension

Key Assessment Areas:

• Marketing and sales experience, with a focus on the legal industry
• Digital marketing and email marketing skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and sales experience, with a focus on the legal industry
• Prepare examples of successful marketing campaigns and strategies you've implemented in the past
• Demonstrate your understanding of the legal industry and its unique marketing challenges
• Showcase your ability to work independently and manage your time effectively in a fully remote work environment

ATS Keywords: Marketing, Sales, Digital Marketing, Email Marketing, Copywriting, Content Development, Webinars, WordPress, Social Media, Ad Campaigns, Data Analysis, Client Goals, Organization, Attention to Detail, Presentation Skills, Lead Generation, Law Firms, Legal Industry

ASSUMPTION: Voxidea may use an Applicant Tracking System (ATS) to screen resumes and applications, so it's essential to include relevant keywords from the job description to increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• WordPress
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Social media management tools (e.g., Hootsuite, Buffer)
• Ad platforms (e.g., Facebook Ads, LinkedIn Ads)
• Webinar platforms (e.g., Zoom, GoToWebinar)

ASSUMPTION: While not explicitly stated, candidates should be comfortable using a variety of marketing tools and technologies to create and manage digital ad campaigns, send email campaigns, and plan webinars.

👔 Cultural Fit Considerations

Company Values:

• Expertise (Voxidea is founded by telecom senior executives with highly seasoned and experienced backgrounds)
• Collaboration (The company works with U.S.-based law firms to help them grow their businesses)
• Innovation (Voxidea specializes in improving productivity and accelerating sales through smart, data-driven marketing strategies)

Work Style:

• Independent (The Marketing Manager will be expected to work autonomously and manage their own time effectively)
• Adaptable (The role requires a strong understanding of the legal industry and its unique marketing challenges)
• Results-driven (The Marketing Manager will be responsible for designing and launching marketing and sales strategies that drive growth for U.S.-based law firms)

Self-Assessment Questions:

• Do I have a proven track record of success in marketing and sales, with a focus on the legal industry?
• Am I comfortable working independently and managing my own time effectively in a fully remote work environment?
• Do I have strong communication and presentation skills, and am I able to work collaboratively with cross-functional teams?

ASSUMPTION: Voxidea values candidates who are self-motivated, adaptable, and results-driven, with a strong understanding of the legal industry and its unique marketing challenges.

⚠️ Potential Challenges

• Working with U.S.-based law firms may require some flexibility in working hours to accommodate meetings and collaborations
• The fully remote work arrangement may present unique challenges in terms of communication and collaboration with team members and clients
• The legal industry has its own unique marketing challenges, which may require candidates to develop tailored growth plans for each client
• The time zone difference between Mexico and the United States may impact the Marketing Manager's ability to work closely with U.S.-based law firms

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, as the Marketing Manager will be exposed to a diverse range of clients and marketing strategies.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position in a law firm, but with the added responsibility of working with U.S.-based clients and the unique challenges of the legal industry
• Compared to other marketing roles, this position requires a strong understanding of the legal industry and its unique marketing challenges
• Career paths for this role may include advancement within the marketing department or the company as a whole, as well as opportunities to work with a diverse range of U.S.-based law firms

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on the legal industry and U.S.-based clients sets it apart and offers a distinct set of challenges and opportunities.

📝 Sample Projects

• Developing and executing a digital marketing campaign for a U.S.-based law firm specializing in intellectual property
• Creating a series of webinars to educate law firm clients on the latest trends in legal marketing and business development
• Writing and designing a comprehensive marketing plan for a U.S.-based law firm focused on corporate law

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Marketing Manager may be expected to undertake, but the actual projects may vary depending on the needs of the company and its clients.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for the law firms Voxidea works with?
• How does Voxidea support its clients in developing tailored growth plans?
• What are the most significant challenges facing law firms in the current market, and how does Voxidea help its clients overcome these obstacles?
• How does Voxidea measure the success of its marketing and sales strategies for its clients?
• What opportunities are there for professional growth and development within the marketing department or the company as a whole?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and its clients, as well as to demonstrate their interest in and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and sales experience, with a focus on the legal industry
• Prepare examples of successful marketing campaigns and strategies you've implemented in the past
• Demonstrate your understanding of the legal industry and its unique marketing challenges
• Showcase your ability to work independently and manage your time effectively in a fully remote work environment
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.