π Core Information
πΉ Job Title: Brand Specialist
πΉ Company: Ctrack
πΉ Location: Irene, Centurion, South Africa
πΉ Job Type: Full-Time
πΉ Category: Marketing & Branding
πΉ Date Posted: May 23, 2025
πΉ Experience Level: Mid-Senior level (2-5 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and reinforcing Ctrack's brand positioning across all touchpoints
- Ensuring consistent brand messaging aligned with core values
- Managing brand strategy execution, communications, and creative output
- Collaborating with cross-functional teams to drive brand success
ASSUMPTION: This role requires a strong understanding of brand strategy, excellent communication skills, and the ability to work effectively with various stakeholders.
π Key Responsibilities
β
Brand Strategy & Positioning
- Translate Ctrack's positioning into actionable brand narratives and messaging
- Refine brand value propositions for specific markets, industries, and customer personas
- Localize and scale the brand positioning across international regions
β
Brand Management & Governance
- Maintain and enforce brand guidelines across all channels and partners
- Align brand implementation with strategic marketing and business goals
- Conduct audits on brand consistency in internal and customer-facing materials
β
Creative Oversight (Not Hands-on Design)
- Provide strategic creative direction to ensure visuals reflect the brand tone and market positioning
- Manage the review and QA process for digital, print, and environmental branding assets
β
Campaign Development & Rollout
- Partner with the Marketing team to conceptualize and execute brand-led campaigns
- Ensure campaigns are clearly aligned with Ctrackβs identity, tone, and value proposition
ASSUMPTION: The successful candidate will have experience in brand management, marketing, or related fields, with at least 2 years focusing on brand strategy and positioning.
π― Required Qualifications
Education:
- Bachelorβs degree in Marketing, Brand Management, Communications, Business Administration, or a related field
- A postgraduate qualification in Branding or Marketing (preferred but not mandatory)
Experience:
- 3 years of experience in brand management, marketing, or related fields, with at least 2 years focusing on brand strategy and positioning
- Proven experience in executing brand strategies and campaigns
Required Skills:
- Strong understanding of brand strategy and guidelines implementation
- Excellent communication skills for both internal and external audiences
- Proficiency in design oversight and working with creative teams
- Detail-oriented with a focus on maintaining high standards
- Collaborative mindset with the ability to influence stakeholders across departments
- Strong project management and organizational skills
π° Compensation & Benefits
Salary Range: The salary range for this role in South Africa is typically between ZAR 450,000 - 600,000 per annum, based on experience and qualifications. This estimate is based on industry standards for mid-senior level marketing and branding roles.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Ctrack operates in the IT Services and IT Consulting industry, specializing in vehicle tracking, fleet management, and telematics solutions.
Company Size: Ctrack is a small company with 11-50 employees, providing a close-knit work environment where individual contributions can significantly impact the organization's success.
Founded: Ctrack was founded in 2009 and is part of the DigiCore Group, which was established in South Africa in 1985.
Company Description:
- Ctrack specializes in fleet management and vehicle tracking for a global client base
- It provides advanced machine-to-machine communication vehicle tracking, fleet management, and telematics solutions
- Ctrack's end-to-end services include research, design, development, manufacture, selling, and support of customized vehicle tracking and fleet management solutions
Company Specialties:
- Vehicle Tracking
- Fleet Management
- Telematics
- Asset Tracking
- Asset Management
Company Website:
http://www.ctrack.co.zm
ASSUMPTION: Ctrack's focus on global clients and advanced technology makes it an attractive employer for professionals seeking international exposure and innovative work environments.
π Role Analysis
Career Level: This role is at the mid-senior level, requiring a strong understanding of brand strategy and proven experience in brand management or marketing.
Reporting Structure: The Brand Specialist will report to the Head: Marketing and Brand.
Work Arrangement: This role is on-site, with occasional remote work possible for specific tasks or projects.
Growth Opportunities:
- Opportunities to work on international projects and expand regional impact
- Potential to grow within the marketing department or explore other areas of the business
ASSUMPTION: Ctrack's global presence and diverse client base offer opportunities for career growth and development.
π Location & Work Environment
Office Type: Ctrack's office is located in Irene, Centurion, South Africa, offering a modern and collaborative work environment.
Office Location(s): Irene, Centurion, South Africa
Geographic Context:
- Centurion is a bustling city in the Gauteng province of South Africa, offering a mix of urban and suburban living
- The area is well-connected by major highways and offers easy access to shopping, dining, and entertainment options
Work Schedule: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The work environment at Ctrack is likely to be dynamic and fast-paced, reflecting the company's focus on innovation and growth.
πΌ Interview & Application Insights
Typical Process:
1. Online application and resume screening
2. Phone or video screening interview
3. In-person or virtual interview with the hiring manager and/or team members
4. Final interview with the Head: Marketing and Brand
Key Assessment Areas:
- Understanding of brand strategy and positioning
- Communication and presentation skills
- Creative thinking and problem-solving
- Cultural fit and alignment with Ctrack's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your brand management and campaign development work
- Research Ctrack's brand and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Brand Strategy, Brand Management, Creative Oversight, Campaign Development, Internal Brand Culture, Partner Branding, Project Management, Communication Skills, Detail-Oriented, Collaborative Mindset, Organizational Skills
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's brand management and strategic thinking skills.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Brand management software (e.g., Brandfolder, Frontify, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The successful candidate will be proficient in using relevant software and tools to manage brand assets, campaigns, and projects.
π Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and cross-functional teamwork
- Results-driven and goal-oriented approach
- Strong focus on continuous learning and improvement
Self-Assessment Questions:
1. How do you align with Ctrack's core values, particularly innovation and customer focus?
2. How comfortable are you working in a dynamic and fast-paced environment, collaborating with cross-functional teams?
3. How do you approach continuous learning and improvement in your role?
ASSUMPTION: Ctrack values candidates who are passionate about their work, committed to delivering exceptional results, and eager to learn and grow within the organization.
β οΈ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment
- Collaborating with diverse teams across different regions and time zones
- Adapting to changes in brand strategy or market conditions
ASSUMPTION: The successful candidate will be able to manage their time effectively, communicate clearly and persuasively, and adapt to changing circumstances.
π Similar Roles Comparison
- Brand Manager: This role is similar to a Brand Manager, with a focus on brand strategy, management, and governance. However, the Brand Specialist role may have a broader scope, including creative oversight and campaign development.
- Marketing Manager: While Marketing Managers oversee marketing efforts and campaigns, the Brand Specialist role is more focused on brand-specific strategies and initiatives.
- Product Manager: Product Managers are responsible for product development and lifecycle management. In contrast, the Brand Specialist role focuses on brand positioning, messaging, and implementation.
ASSUMPTION: The Brand Specialist role requires a strong understanding of brand strategy and a collaborative mindset to work effectively with various stakeholders.
π Sample Projects
1. Developing and executing a regional brand awareness campaign
2. Localizing and scaling Ctrack's brand positioning across international regions
3. Managing a brand audit and enforcement project to ensure consistent brand implementation across all touchpoints
4. Collaborating with the marketing team to conceptualize and execute a product launch campaign
ASSUMPTION: The successful candidate will have experience working on similar brand management and campaign development projects.
β Key Questions to Ask During Interview
1. How does this role fit into the overall marketing and branding strategy for Ctrack?
2. What are the key priorities for this role in the first 90 days?
3. How does Ctrack support the professional growth and development of its employees?
4. What is the typical career path for someone in this role at Ctrack?
5. How does Ctrack measure the success of its brand initiatives and campaigns?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the organization's goals and expectations.
π Next Steps for Applicants
To apply for this position:
- Submit your application through
this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your brand management and campaign development work
- Research Ctrack's brand and industry to demonstrate your understanding and enthusiasm for the role
- Follow up on your application status within 7-10 business days
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.