Β2Β Growth Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: B2B Growth Marketing Manager (Remote)

🔹 Company: Keragon

🔹 Location: Athens, Attica, Greece

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Greece)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive B2B growth marketing strategies
• Leading and managing digital marketing campaigns
• Analyzing market trends and customer insights
• Collaborating with internal teams and external agencies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in B2B digital marketing to drive growth and achieve ambitious targets.

📋 Key Responsibilities

✅ Develop and implement comprehensive B2B growth marketing strategies, focusing on SEO, PPC, CRO, email marketing, and branding.

✅ Lead and manage all aspects of our digital marketing campaigns, ensuring they align with our business goals.

✅ Analyze market trends and customer insights to identify new growth opportunities.

✅ Collaborate with internal teams and external agencies to optimize marketing efforts.

✅ Oversee and manage marketing budgets, ensuring efficient allocation of resources.

✅ Continuously measure and report on the performance of marketing campaigns, adjusting strategies as necessary.

✅ Keep abreast of the latest industry developments and digital marketing trends to maintain a competitive edge.

ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision-making and continuous learning to stay ahead in the fast-paced digital marketing landscape.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: A minimum of 3 years of experience in growth marketing or a similar role

Required Skills:

• Proven track record of developing and executing successful B2B digital marketing strategies
• Strong expertise in PPC, SEO, and CRO
• Excellent analytical skills with an ability to interpret and leverage data to drive decision-making
• Strong leadership skills with experience managing both internal teams and external agencies
• Exceptional communication and collaboration abilities
• Creative thinker with a growth mindset

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Fluency in Greek (native or bilingual level)

ASSUMPTION: Fluency in Greek is preferred but not required, as the role is remote and the team communicates primarily in English. However, understanding the local market and customer base can be beneficial.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for B2B marketing roles in Greece)

Benefits:

• Dynamic and innovative remote-first work environment
• Opportunities for professional growth and development
• Competitive salary and benefits package
• Collaborative and supportive team
• Opportunity to work on cutting-edge marketing initiatives in a rapidly growing industry

Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results and outcomes

ASSUMPTION: The salary range is an estimate based on industry standards for B2B marketing roles in Greece. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare technology (Health IT)

Company Size: Small (11-50 employees)

Founded: 2022

Company Description:

• Keragon is a HIPAA-compliant, no-code automation platform revolutionizing healthcare operations
• Empowers healthcare organizations to seamlessly connect diverse systems and automate tasks like appointment scheduling, patient intake, and billing
• Backed by leading U.S. investors and driven by a team of 2nd-time entrepreneurs and product experts

Company Specialties:

• Workflow automations
• Healthcare
• EHR integrations
• HIPAA-compliant
• No-code platform

Company Website: www.keragon.com

ASSUMPTION: Keragon is a rapidly growing startup with a strong focus on innovation and technology in the healthcare industry. They prioritize a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO and works closely with the product, sales, and customer success teams

Work Arrangement: Remote (with a focus on the Greek market), with occasional travel to the U.S. headquarters for team meetings and events

Growth Opportunities:

• As the company grows, there will be opportunities for the right candidate to take on more responsibilities and advance their career
• Keragon encourages professional development and offers opportunities for training and skill-building

ASSUMPTION: This role offers significant growth potential as the company expands its presence in the Greek market and beyond.

🌍 Location & Work Environment

Office Type: Remote (with occasional in-person meetings and events)

Office Location(s): Athens, Greece (with a focus on the Greek market)

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of over 660,000 people
• The city is known for its rich history, vibrant culture, and diverse economy
• Greece has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and outcomes

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere in Greece, with occasional travel to the U.S. headquarters for team meetings and events.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the CEO to discuss the role and assess cultural fit
• Technical assessment focusing on digital marketing skills and strategies
• Final interview with the CEO and other team members to discuss the role in more detail and answer any questions

Key Assessment Areas:

• Digital marketing skills and experience
• Strategic thinking and problem-solving abilities
• Leadership and team management skills
• Cultural fit and alignment with Keragon's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Greek healthcare market and how you can contribute to Keragon's growth in this region
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: B2B marketing, SEO, PPC, CRO, email marketing, branding, digital marketing, growth marketing, healthcare technology, Greece

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role. The interview process may vary depending on the candidate's background and the company's needs.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• SEMrush or similar SEO tools
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's background and the company's needs. Familiarity with these tools is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centric
• Data-driven
• Growth mindset

Work Style:

• Remote and flexible work environment
• Focus on results and outcomes
• Strong emphasis on collaboration and teamwork
• Data-driven decision-making and continuous learning

Self-Assessment Questions:

• How do you stay up-to-date with the latest digital marketing trends and best practices?
• Can you provide an example of a successful B2B marketing campaign you've led, and what made it successful?
• How do you approach working remotely and collaborating with a distributed team?

ASSUMPTION: Keragon values candidates who are innovative, collaborative, and data-driven, with a strong focus on customer-centricity and a growth mindset.

⚠️ Potential Challenges

• Managing a remote team and ensuring effective communication and collaboration
• Balancing the demands of multiple stakeholders, including the CEO, product, sales, and customer success teams
• Adapting to the unique cultural and regulatory environment of the Greek healthcare market
• Keeping up with the fast-paced and ever-evolving digital marketing landscape

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous learning and adaptation.

📈 Similar Roles Comparison

• This role is similar to a B2B Marketing Manager or Growth Marketing Manager position in other industries, but with a focus on the healthcare technology sector
• The Greek healthcare market has unique cultural and regulatory considerations, which may impact marketing strategies and tactics
• As a mid-level role, this position offers significant growth potential and the opportunity to take on more responsibilities as the company expands

ASSUMPTION: This role is unique in its focus on the Greek healthcare market and offers a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve Keragon's search engine rankings and drive organic traffic
• Launching and optimizing a PPC campaign to target healthcare providers in Greece and drive trial sign-ups
• Creating and implementing a customer referral program to incentivize existing customers to refer new business

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the B2B Growth Marketing Manager may be responsible for, but the specific projects may vary depending on the company's needs and the candidate's background.

❓ Key Questions to Ask During Interview

• How does Keragon plan to expand its presence in the Greek market, and how will this role contribute to that growth?
• What are the key challenges facing the Greek healthcare market, and how can this role address them?
• How does Keragon support the professional development and growth of its employees?
• What is the company's approach to remote work and collaboration, and how does this role fit into that structure?
• How does Keragon measure the success of its marketing efforts, and how will this role be evaluated?

ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the opportunities for growth and development. The specific questions may vary depending on the candidate's background and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.