35493545085 - Digital Marketing Manager

📌 Core Information

🔹 Job Title: Digital Marketing Manager

🔹 Company: Activate Talent

🔹 Location: Metro Manila, Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: Remote (Philippines only)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive digital marketing strategies to increase brand visibility and drive product sales.
• Managing and growing the company's presence on key social media platforms and executing digital campaigns.
• Optimizing website performance and conversion rates through SEO and collaboration with cross-functional teams.
• Analyzing campaign performance and using data-driven insights to refine strategies and maximize ROI.

ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive product sales.

✅ Lead the creation and execution of digital campaigns, including email newsletters, website content, social media posts, and paid advertising.

✅ Manage and grow the company's presence on key social media platforms and develop paid advertising strategies across platforms.

✅ Create and implement SEO strategies to boost organic traffic and improve search engine rankings, and collaborate with developers and designers to optimize website performance.

✅ Design and execute engaging email campaigns to nurture leads and convert customers, and leverage email automation and segmentation tools to drive engagement and sales.

✅ Monitor and analyze performance metrics across all digital channels, generate insights, and inform future strategies using analytics tools.

✅ Partner with product, design, and sales teams to ensure marketing initiatives are aligned with overall business objectives and stay informed on digital marketing trends, tools, and best practices.

✅ Manage the digital marketing budget and allocate resources efficiently for maximum impact, and continuously optimize campaign spend to improve cost-effectiveness and performance.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and interpersonal skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in digital marketing, ideally within e-commerce, SaaS, or digital product spaces.

Required Skills:

• Proven success in planning and executing end-to-end digital campaigns.
• Solid grasp of SEO, SEM, email marketing, social media, and content marketing.
• Proficiency with tools such as Google Analytics, SEMrush, Facebook Ads Manager, etc.
• Experience with email platforms like Mailchimp, Klaviyo, or similar.
• Strong copywriting and creative content development skills.
• Highly organized with excellent project management abilities.
• Strong analytical mindset with a knack for data-driven decision-making.
• Excellent communication and interpersonal skills.

Preferred Skills:

• Experience managing paid media campaigns (Google Ads, Facebook, Instagram, etc.).
• Familiarity with A/B testing and conversion rate optimization (CRO).
• Background in fast-paced start-up environments.
• Knowledge of e-commerce platforms like Shopify or WooCommerce.

ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role and are common in similar positions within the industry.

💰 Compensation & Benefits

Salary Range: Based on experience. The average salary for a Digital Marketing Manager in the Philippines ranges from PHP 60,000 to PHP 120,000 per month, depending on experience and skills.

Benefits:

• Remote work opportunities (Philippines only)
• Competitive salary based on experience
• Opportunities for professional growth and development

Working Hours: Monday-Friday, 9AM - 6PM PST (Philippines Standard Time)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits may include additional perks and incentives, but specific details are not provided in the original job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent operates in the staffing and recruiting industry, focusing on connecting businesses with top-tier talent.

Company Size: With 1,001-5,000 employees, Activate Talent offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: Although the founding date is not specified, Activate Talent has established itself as a prominent player in the talent acquisition space.

Company Description:

• Activate Talent aims to revolutionize talent acquisition by streamlining the process and connecting businesses with top-tier talent.
• The company focuses on boosting productivity and cutting labor costs for its clients by providing premium talent solutions.
• With a strong presence in the United States, Activate Talent offers remote work opportunities for qualified candidates in the Philippines.

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring

Company Website: www.activatetalent.com

ASSUMPTION: Activate Talent's focus on streamlining the talent acquisition process and connecting businesses with top-tier talent sets it apart in the staffing and recruiting industry.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level professionals with 3+ years of experience in digital marketing.

Reporting Structure: The Digital Marketing Manager will report directly to the hiring manager and collaborate with various cross-functional teams, including product, design, and sales.

Work Arrangement: This role offers remote work opportunities for qualified candidates based in the Philippines.

Growth Opportunities:

• As a mid-sized company, Activate Talent offers opportunities for professional growth and development within the marketing department and across the organization.
• With a focus on data-driven decision making and continuous optimization, this role provides ample opportunities to learn and grow in the digital marketing field.

ASSUMPTION: The growth opportunities in this role are primarily focused on professional development within the marketing department and may not necessarily lead to management or leadership positions within the company.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Metro Manila, Philippines

Geographic Context:

• Metro Manila is the capital region of the Philippines, offering a vibrant and bustling urban environment with numerous amenities and opportunities for work-life balance.
• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year.
• The official language of the Philippines is Filipino (Tagalog), but English is widely spoken, making it an ideal location for remote work with international companies.

Work Schedule: Monday-Friday, 9AM - 6PM PST (Philippines Standard Time)

ASSUMPTION: The work schedule for this role is based on Philippine Standard Time, which is 16 hours ahead of Pacific Standard Time (PST).

💼 Interview & Application Insights

Typical Process:

• Complete the TestGorilla assessment upon submitting your application.
• Participate in one or more rounds of interviews with the hiring manager and potentially other team members.
• Receive an offer and discuss compensation and benefits.

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and past achievements in digital marketing.
• Research Activate Talent's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.

ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media, Content Marketing, Analytics, Project Management, Copywriting, Data-Driven Decision Making, Paid Advertising, Budget Management, Customer Insights, Campaign Management, Collaboration, Automation

ASSUMPTION: The ATS keywords listed are strategic and may not be an exhaustive list of all relevant keywords for this role. Applicants should focus on incorporating these keywords naturally into their resume and cover letter to improve their chances of being shortlisted.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• Facebook Ads Manager
• Mailchimp
• Klaviyo (or similar email marketing platforms)
• Facebook
• Instagram
• Shopify
• WooCommerce

ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's evolving needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity
• Customer-centricity

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do I have a strong track record of success in digital marketing, with a focus on data-driven decision making and continuous optimization?
• Am I comfortable working in a remote, collaborative environment and able to manage my time effectively?
• Do I possess strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams?

ASSUMPTION: The self-assessment questions are designed to help applicants evaluate their fit with the company's values and work style, ensuring a strong cultural fit for both parties.

⚠️ Potential Challenges

• Managing multiple digital marketing channels and campaigns simultaneously, requiring strong organizational skills and time management.
• Working remotely and collaborating with team members across different time zones, potentially leading to communication challenges and time zone differences.
• Keeping up with the latest digital marketing trends, tools, and best practices, requiring continuous learning and adaptation.
• Balancing the need for creativity and innovation with data-driven decision making and performance optimization.

ASSUMPTION: The potential challenges listed are common in digital marketing roles and can be mitigated through strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Manager roles, this position places a stronger emphasis on data-driven decision making and continuous optimization, reflecting the company's focus on streamlining the talent acquisition process.
• In the staffing and recruiting industry, digital marketing plays a crucial role in attracting and engaging top-tier talent, making this role essential to the company's success.
• Career progression in this role may involve moving into more senior marketing positions or exploring opportunities in related fields, such as talent acquisition or business development.

ASSUMPTION: The comparison points listed are intended to provide context for applicants considering similar roles within the industry and help them understand the unique aspects of this position at Activate Talent.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to increase brand awareness and drive product sales for a new e-commerce platform.
• Optimizing website performance and conversion rates through SEO and A/B testing, resulting in a 20% increase in organic traffic and a 15% increase in sales.
• Managing a team of marketing specialists to create and execute engaging email campaigns, leading to a 30% increase in open rates and a 25% increase in click-through rates.

ASSUMPTION: The sample projects listed are intended to illustrate the types of initiatives and responsibilities that a Digital Marketing Manager might encounter in this role at Activate Talent.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organization?
• How does Activate Talent support the professional growth and development of its employees, particularly within the marketing department?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
• How does Activate Talent approach work-life balance and employee well-being, particularly for remote workers?
• What are the most significant challenges facing the marketing department in the next 6 to 12 months, and how can this role contribute to addressing them?

ASSUMPTION: The key questions listed are designed to help applicants better understand the role, the team, and the company, ensuring a strong fit and setting expectations for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/gd664UJ5amk86BvZGzHmwA/remote-35493545085---digital-marketing-manager-in-metro-manila-at-activate-talent
• Complete the TestGorilla assessment upon submitting your application: https://app.testgorilla.com/s/n3upi4bk
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, incorporating the ATS keywords listed above.
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and past achievements in digital marketing.
• Research Activate Talent's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.