35539754091 - Google Media Buyer (Part-time)

📌 Core Information

🔹 Job Title: Google Media Buyer (Part-time)

🔹 Company: Activate Talent

🔹 Location: Brazil

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: Remote (Brazil)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Google Ads campaigns across various platforms
• Conducting A/B tests and optimizing campaigns based on performance data
• Researching keywords, audiences, and competitors to refine targeting strategies
• Providing detailed performance reports with actionable insights

ASSUMPTION: This role requires a strong understanding of Google Ads platforms and a data-driven mindset to continuously improve campaign performance.

📋 Key Responsibilities

✅ Initiate, oversee, and optimize Google Ads campaigns (Search, Shopping, Display, YouTube) to achieve KPIs such as CPA, ROAS, and CTR

✅ Execute A/B tests on advertising copy, landing pages, and targeting strategies

✅ Adjust bids, budgets, and audience parameters based on real-time performance data

✅ Conduct comprehensive research on keywords, audiences, and competitors to refine targeting methodologies

✅ Implement remarketing and audience segmentation strategies

✅ Address and rectify underperforming campaigns with agility

✅ Monitor KPIs using Google Ads, Analytics, and client dashboards

✅ Provide detailed weekly performance reports with actionable insights

ASSUMPTION: This role requires a proactive approach to campaign management and a strong analytical skill set to draw insights from performance data.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of experience in managing Google Ads campaigns, preferably in e-commerce, lead generation, or healthcare

Required Skills:

• Proficiency in Google Ads, Google Analytics, and Google Tag Manager
• Familiarity with Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS)
• Demonstrated success in reducing CPA or enhancing conversion rates

Preferred Skills:

• Experience in the healthcare or e-commerce sectors
• Fluency in Portuguese and English

ASSUMPTION: While not explicitly stated, fluency in both Portuguese and English is likely required for this role due to the location and nature of the work.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Brazil is typically between BRL 3,000 to BRL 5,000 per month for part-time work, based on experience and performance.

Benefits:

• Flexible work schedule
• Opportunities for professional growth and development

Working Hours: Approximately 20 hours per week, with a flexible schedule suitable for the PST time zone.

ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time Google Media Buyer roles in Brazil. Actual compensation may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a staffing and recruiting company specializing in connecting businesses with top-tier talent.

Company Size: Activate Talent has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Activate Talent was founded in 2015 and has since grown to become a leading talent acquisition platform.

Company Description:

• Activate Talent streamlines the talent acquisition process by leveraging advanced technology and data-driven insights
• The company connects businesses with highly skilled professionals across various industries
• Activate Talent is committed to revolutionizing the talent acquisition landscape by providing innovative solutions

Company Specialties:

• Recruiting and hiring solutions
• Talent acquisition technology
• Data-driven recruitment strategies

Company Website: www.activatetalent.com

ASSUMPTION: Activate Talent's focus on technology and data-driven insights suggests that candidates with strong analytical skills and a background in digital marketing will thrive in this environment.

📊 Role Analysis

Career Level: This role is suitable for entry-level to mid-level marketing professionals looking to gain experience in Google Ads campaign management and optimization.

Reporting Structure: The Google Media Buyer will report directly to the hiring manager or a senior marketing team member.

Work Arrangement: This is a part-time, remote position based in Brazil, with a flexible schedule suitable for the PST time zone.

Growth Opportunities:

• Expanding skills in Google Ads and other marketing platforms
• Gaining experience in campaign management and optimization
• Potential opportunities for full-time employment or career advancement within the company

ASSUMPTION: Given Activate Talent's focus on data-driven insights and continuous improvement, there are likely opportunities for professional growth and development in this role.

🌍 Location & Work Environment

Office Type: Remote work environment with no physical office required.

Office Location(s): Brazil

Geographic Context:

• Brazil is the largest country in South America, with a diverse culture and vibrant economy
• The cost of living in Brazil varies significantly by location, with major cities like São Paulo and Rio de Janeiro being more expensive
• Brazil has a tropical climate, with warm temperatures year-round and distinct wet and dry seasons

Work Schedule: Approximately 20 hours per week, with a flexible schedule suitable for the PST time zone.

ASSUMPTION: The flexible work schedule and remote nature of this role allow for a better work-life balance and the ability to work from anywhere in Brazil.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call interview to discuss experience and qualifications
• Technical assessment or case study to evaluate campaign management skills
• Final interview with the hiring manager or senior team member

Key Assessment Areas:

• Google Ads campaign management experience
• Data analysis and interpretation skills
• Problem-solving and strategic thinking
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in Google Ads campaign management and optimization
• Include specific examples of successful campaigns and the strategies used to improve performance
• Tailor your resume and cover letter to emphasize your skills and experience in Google Ads and digital marketing

ATS Keywords: Google Ads, campaign management, optimization, A/B testing, Google Analytics, Smart Bidding, Target CPA, Target ROAS, Cost Per Acquisition, Return on Ad Spend, Click-Through Rate, remarketing, audience segmentation, performance reporting, data analysis

ASSUMPTION: Given Activate Talent's focus on data-driven insights, candidates should be prepared to discuss their approach to campaign optimization and provide concrete examples of their success in improving campaign performance.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• Google Tag Manager
• Spreadsheet applications (e.g., Excel, Google Sheets)

ASSUMPTION: Familiarity with additional marketing tools and platforms may be beneficial for this role, but proficiency in Google Ads and related tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision making
• Collaboration

Work Style:

• Remote work environment with a focus on results and performance
• Data-driven and analytical approach to problem-solving
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have a strong understanding of Google Ads and related platforms?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a data-driven mindset and enjoy analyzing performance data to optimize campaigns?

ASSUMPTION: Activate Talent values candidates who are self-motivated, results-driven, and able to work effectively in a remote environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Adapting to a remote work environment and maintaining productivity
• Staying up-to-date with the latest trends and best practices in Google Ads and digital marketing
• Communicating effectively with team members and stakeholders in a remote setting

ASSUMPTION: While this role offers a flexible work schedule and the opportunity to work from anywhere in Brazil, candidates should be prepared to manage their time effectively and maintain a high level of productivity in a remote environment.

📈 Similar Roles Comparison

• This role is similar to a Google Ads Specialist or PPC (Pay-Per-Click) Specialist position, with a focus on campaign management and optimization
• Unlike some other marketing roles, this position requires a strong understanding of Google Ads platforms and a data-driven approach to campaign optimization
• Career progression in this role may include advancing to a Senior Google Media Buyer or Marketing Manager position

ASSUMPTION: While this role is similar to other Google Ads-focused positions, the part-time nature and remote work arrangement may provide unique opportunities and challenges for candidates.

📝 Sample Projects

• Developing and executing a comprehensive Google Ads campaign strategy for a healthcare client, resulting in a 20% reduction in CPA
• Conducting A/B tests on advertising copy and landing pages for an e-commerce client, leading to a 15% increase in conversion rate
• Implementing remarketing and audience segmentation strategies for a lead generation client, resulting in a 30% increase in qualified leads

ASSUMPTION: Candidates should be prepared to discuss their experience with Google Ads campaign management and provide specific examples of successful campaigns and the strategies used to improve performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development in this role?
• How does the company support remote workers in maintaining productivity and work-life balance?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Candidates should use the interview process to gain a better understanding of the company's culture, the team they will be working with, and the expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and 1-2 campaign examples (screenshots or case studies) demonstrating improved metrics through this link
• Tailor your resume and cover letter to highlight your experience in Google Ads campaign management and optimization
• Prepare for the interview by researching Activate Talent's company culture and values, and practicing your responses to common interview questions
• Follow up with the hiring manager or recruiter after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.