35617805139 - Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Activate Talent

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Colombia)

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, brand-consistent copy for various marketing initiatives
• Managing multiple writing assignments and meeting deadlines
• Collaborating with cross-functional teams to enhance consumer engagement
• Optimizing copy based on performance data and feedback

ASSUMPTION: This role requires a versatile writer with experience in advertising and branding, capable of producing content across multiple platforms and tailoring messaging to suit specific channels.

📋 Key Responsibilities

✅ Write and develop copy for performance-driven marketing initiatives, including paid social media, email campaigns, and various digital assets.

✅ Collaborate with designers, fellow copywriters, and cross-functional teams to create integrated marketing campaigns that ensure brand consistency and boost consumer engagement.

✅ Work independently, managing multiple writing assignments and meeting deadlines while delivering high-quality content that aligns with the brand.

✅ Develop and maintain a consistent brand voice and tone across all marketing channels, ensuring clarity and impact in both digital and offline media.

✅ Tailor your copy to fit different platforms, adjusting the messaging to maximize engagement based on the medium.

✅ Participate in brainstorming sessions and campaign planning, contributing creative ideas and insights that align with brand and marketing objectives.

✅ Edit and proofread copy to ensure accuracy, clarity, and adherence to brand guidelines.

✅ Optimize and refine copy based on performance data and feedback to continually improve effectiveness.

ASSUMPTION: The successful candidate will be an effective communicator with strong time management and prioritization skills, consistently delivering high-quality work in dynamic environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field (or equivalent experience)

Experience: Proven experience as a Copywriter, ideally with a mix of brand and marketing copywriting experience.

Required Skills:

• Excellent communication, editing, and proofreading skills
• Ability to write in various styles and tones, adapting your voice to suit different marketing objectives
• Strong understanding of digital marketing, particularly paid social media and email campaigns
• Excellent project management skills and ability to work independently
• Creative, results-driven mindset with a keen eye for detail and brand consistency

Preferred Skills:

• Portfolio showcasing your ability to write compelling, performance-driven copy across multiple platforms
• Experience with marketing automation tools or CRM platforms

ASSUMPTION: Candidates with a strong portfolio and relevant experience in advertising and branding will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Copywriter role in Colombia, the estimated salary range is COP 35,000,000 - COP 50,000,000 per year. Final compensation will depend on experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely from Colombia.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a staffing and recruiting company focused on connecting businesses with top-tier talent. They operate in the competitive and dynamic recruitment industry.

Company Size: With 1,001-5,000 employees, Activate Talent offers a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Activate Talent was founded with a mission to revolutionize talent acquisition by streamlining the process and connecting businesses with top-tier talent.

Company Description:

• Activate Talent is a privately-held company specializing in recruiting, talent, and hiring solutions.
• Their focus is on boosting productivity and cutting labor costs for their clients by providing premium talent.
• They operate with a strong commitment to professionalism, passion, and kindness in their relationships with team members and stakeholders.

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring solutions

Company Website: https://www.activatetalent.com/

ASSUMPTION: Activate Talent's focus on streamlining the talent acquisition process and connecting businesses with top-tier talent sets them apart in the recruitment industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career Copywriter with 2-5 years of experience, seeking to grow their skills and take on more responsibilities in a dynamic environment.

Reporting Structure: The Copywriter will report directly to the Marketing Manager and collaborate closely with designers, fellow copywriters, and cross-functional teams.

Work Arrangement: This is a remote position based in Colombia, with flexible work hours and the ability to work independently.

Growth Opportunities:

• Expanding your portfolio with high-quality, performance-driven copy across multiple platforms
• Developing your skills in digital marketing, particularly paid social media and email campaigns
• Gaining experience in managing multiple projects and working independently
• Contributing creative ideas and insights to campaign planning and brainstorming sessions

ASSUMPTION: This role offers significant growth opportunities for a mid-career Copywriter looking to expand their skills and take on more responsibilities in a dynamic environment.

🌍 Location & Work Environment

Office Type: Remote (Colombia)

Office Location(s): Colombia

Geographic Context:

• Colombia offers a vibrant and diverse culture, with a strong focus on creativity and innovation in its marketing industry.
• The remote work arrangement allows for flexibility and a better work-life balance.
• The time zone (America/Bogota) may require some adjustments for collaboration with international teams.

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely from Colombia.

ASSUMPTION: The remote work arrangement in Colombia offers a unique opportunity for candidates seeking a flexible and dynamic work environment with a strong focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Writing test or assignment
• Final interview with the Marketing Manager

Key Assessment Areas:

• Writing skills and ability to adapt to different marketing objectives
• Project management skills and ability to work independently
• Cultural fit and alignment with Activate Talent's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in advertising and branding, as well as your skills in digital marketing and project management.
• Prepare a portfolio showcasing your ability to write compelling, performance-driven copy across multiple platforms.
• Be ready to discuss your approach to managing multiple projects and meeting deadlines in a dynamic environment.

ATS Keywords: Copywriter, Marketing, Advertising, Branding, Digital Marketing, Email Campaigns, Social Media, Performance Optimization, Project Management, Collaboration, Time Management, Communication, Attention to Detail

ASSUMPTION: The application process for this role will prioritize candidates with strong writing skills, relevant experience in advertising and branding, and a proven ability to manage multiple projects and meet deadlines.

🛠️ Tools & Technologies

• Marketing automation tools or CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello, Jira)
• Writing and editing tools (e.g., Google Docs, Microsoft Word, Grammarly)

ASSUMPTION: Familiarity with marketing automation tools or CRM platforms, as well as project management tools, will be an asset in this role.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Passion
• Kindness

Work Style:

• Dynamic and collaborative
• Results-driven and innovative
• Adaptable and flexible

Self-Assessment Questions:

• How do you ensure your writing aligns with the brand's voice and message, even when working on multiple projects simultaneously?
• Can you describe a time when you had to manage multiple projects and meet tight deadlines? How did you prioritize your work and ensure high-quality results?
• How do you approach brainstorming sessions and campaign planning? Can you provide an example of a creative idea or insight you contributed to a marketing campaign?

ASSUMPTION: Candidates who demonstrate a strong fit with Activate Talent's values and work style, as well as a proven ability to manage multiple projects and contribute creative ideas, will be highly competitive for this role.

⚠️ Potential Challenges

• Managing multiple writing assignments and meeting deadlines in a dynamic environment
• Adapting your writing style to suit different marketing objectives and platforms
• Working remotely and collaborating with international teams across different time zones
• Keeping up with the latest trends and best practices in digital marketing and copywriting

ASSUMPTION: Successful candidates will be effective communicators with strong time management and prioritization skills, capable of delivering high-quality work in dynamic environments.

📈 Similar Roles Comparison

• Unlike traditional in-house or agency roles, this remote position offers flexibility and the opportunity to work with a diverse range of clients and industries.
• While the focus is on digital marketing, the role also requires a strong understanding of offline media and brand consistency across all channels.
• Career progression in this role may involve taking on more responsibilities, such as mentoring junior copywriters or leading marketing campaigns.

ASSUMPTION: This role offers unique opportunities for growth and development in a dynamic and flexible work environment, with a strong focus on creativity and innovation.

📝 Sample Projects

• Developing a series of email campaigns to promote a new product launch, tailored to different customer segments and optimized for engagement and conversions
• Creating a set of social media ads for a brand's seasonal marketing campaign, ensuring brand consistency and maximizing reach across multiple platforms
• Writing and editing a series of blog posts and articles to establish the brand as a thought leader in its industry, optimizing for SEO and engagement

ASSUMPTION: These sample projects demonstrate the range of writing and marketing skills required for this role, as well as the importance of tailoring copy to suit different platforms and marketing objectives.

❓ Key Questions to Ask During Interview

• How does Activate Talent support the professional development of its copywriters?
• Can you describe the team structure and dynamics within the marketing department?
• How does Activate Talent ensure brand consistency across multiple marketing channels and platforms?
• What are the key priorities for this role in the first 90 days?
• How does Activate Talent measure the success of its marketing campaigns, and how does this inform the copywriting process?

ASSUMPTION: Asking these questions will help you better understand the work environment, team dynamics, and priorities for this role, allowing you to make a more informed decision about your fit with the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in advertising and branding, as well as your skills in digital marketing and project management.
• Prepare a portfolio showcasing your ability to write compelling, performance-driven copy across multiple platforms.
• Be ready to discuss your approach to managing multiple projects and meeting deadlines in a dynamic environment.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.