35720323643 - Marketing Automation Specialist

📌 Core Information

🔹 Job Title: Marketing Automation Specialist

🔹 Company: Activate Talent

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Remote (US Time Zone)

🚀 Job Overview

Key aspects of this role include:

• Designing, building, and optimizing advanced flows in ManyChat
• Integrating ManyChat campaigns with other marketing platforms
• Implementing lead nurturing systems and audience segmentation
• Collaborating with the client and content team for campaign launches
• Analyzing campaign data to iterate and improve automation performance

ASSUMPTION: This role requires a high level of expertise in ManyChat and marketing automation strategy. The ideal candidate will have a proven track record in these areas and be comfortable working directly with entrepreneurs or personal brands.

📋 Key Responsibilities

✅ Design, build, and optimize advanced flows in ManyChat (including chatbots, sequences, broadcasts, and conditional logic)

✅ Strategically integrate ManyChat campaigns with other marketing platforms (email, CRM, landing pages, etc.)

✅ Implement lead nurturing systems that guide users through various customer journeys (opt-ins, challenges, webinars, product launches, etc.)

✅ Collaborate closely with the client and the content team to sync automation efforts with campaign launches and brand messaging

✅ Segment audiences and personalize messaging to improve engagement, conversions, and retention

✅ Analyze campaign data and user behavior to iterate and improve automation performance

✅ Maintain clean backend organization for flows, tags, triggers, and conditions

ASSUMPTION: The role requires a strong understanding of marketing automation strategy and implementation across multiple channels. Familiarity with integrating ManyChat with various tools and platforms is also essential.

🎯 Required Qualifications

Education: Not specified (Relevant experience preferred)

Experience: Proven expertise in ManyChat (3+ years strongly preferred)

Required Skills:

• Solid experience with marketing automation strategy and implementation across multiple channels
• Proficient with Facebook Messenger marketing and compliant with current platform policies
• Familiar with integrating ManyChat with tools like Zapier, ActiveCampaign, ConvertKit, Kajabi, etc.
• Data-driven and detail-oriented with strong analytical thinking
• Excellent written communication skills

Preferred Skills:

• Experience working directly with entrepreneurs or personal brands

ASSUMPTION: While a degree is not required, the ideal candidate will have a strong background in marketing automation and a proven track record of success in their previous roles.

💰 Compensation & Benefits

Salary Range: $70,000 - $120,000 per year (Estimated based on experience level and industry standards for marketing automation specialists)

Benefits:

• Remote work with flexible hours
• Opportunity to work with a visionary entrepreneur and leader in personal development and business mentorship
• Potential for career growth and impact in a fast-growing team

Working Hours: Full-Time (TBA; US Time Zone)

ASSUMPTION: The salary range is estimated based on industry standards for marketing automation specialists with 5-10 years of experience. Actual compensation may vary based on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Activate Talent specializes in streamlining the talent acquisition process and connecting businesses with top-tier talent.

Company Size: 1,001-5,000 employees. As a mid-sized company, Activate Talent offers a blend of structure and growth opportunities.

Founded: Not specified (Privately Held)

Company Description:

• Activate Talent aims to boost productivity and cut labor costs for businesses by providing premium talent solutions
• The company focuses on recruiting, talent, and hiring services
• With a strong presence in the US, Activate Talent has a global reach and caters to various industries

Company Specialties:

• RECRUITING
• TALENT
• and HIRING

Company Website: https://www.activatetalent.com/

ASSUMPTION: As a mid-sized company, Activate Talent offers a supportive work environment with opportunities for growth and learning. The company's focus on premium talent and streamlined processes makes it an attractive choice for job seekers in the staffing and recruiting industry.

📊 Role Analysis

Career Level: Mid-Senior Level. This role requires a high level of expertise in marketing automation and ManyChat.

Reporting Structure: The Marketing Automation Specialist will report directly to the client and collaborate closely with the content team.

Work Arrangement: Remote (US Time Zone). This role offers flexible hours and the opportunity to work from anywhere within the US time zone.

Growth Opportunities:

• As the client's team grows, there may be opportunities for the Marketing Automation Specialist to take on additional responsibilities or move into a management role
• The fast-growing nature of the client's business may present new opportunities for the Marketing Automation Specialist to expand their skills and impact

ASSUMPTION: The Marketing Automation Specialist role offers a unique opportunity to work directly with a visionary entrepreneur and leader in personal development and business mentorship. This role may provide significant growth opportunities as the client's business expands.

🌍 Location & Work Environment

Office Type: Remote. The Marketing Automation Specialist will work remotely from anywhere within the US time zone.

Office Location(s): Not applicable (Remote)

Geographic Context:

• The Philippines has a vibrant and growing tech industry, with a strong focus on outsourcing and remote work
• The time zone difference between the Philippines and the US may require some flexibility in working hours
• The remote work arrangement allows for a more flexible and balanced work-life schedule

Work Schedule: Full-Time (TBA; US Time Zone). The Marketing Automation Specialist will work full-time hours, with a flexible schedule that accommodates the US time zone.

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and may be particularly appealing to candidates who value work-life balance and the ability to work from anywhere.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final interview with the client

Key Assessment Areas:

• Expertise in ManyChat and marketing automation strategy
• Data-driven decision-making and analytical thinking
• Excellent written communication skills
• Cultural fit with the client's team and brand

Application Tips:

• Highlight your relevant experience and achievements in marketing automation and ManyChat
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for the technical assessment or case study presentation by reviewing your past projects and demonstrating your problem-solving skills
• Research the client's business and brand to show your enthusiasm and understanding of their mission

ATS Keywords: ManyChat, Marketing Automation, Email Marketing, SMS Marketing, Social Media Marketing, Lead Nurturing, Audience Segmentation, Data Analysis, Analytical Thinking, Written Communication, Entrepreneurial Experience, Chatbots, CRM Integration, Campaign Management, User Behavior Analysis, Backend Organization

ASSUMPTION: The application process for this role may involve a technical assessment or case study presentation to evaluate the candidate's skills and expertise in marketing automation and ManyChat. Candidates should be prepared to demonstrate their problem-solving skills and provide examples of their past projects.

🛠️ Tools & Technologies

• ManyChat
• Facebook Messenger
• CRM (e.g., ActiveCampaign, ConvertKit, Kajabi)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Landing page builders (e.g., Unbounce, Leadpages)
• Zapier

ASSUMPTION: The Marketing Automation Specialist will be expected to have a strong working knowledge of ManyChat and other marketing automation tools. Familiarity with Facebook Messenger marketing and CRM integration is also essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Excellence
• Collaboration
• Integrity
• Customer Focus

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong track record of success in marketing automation and ManyChat?
• Are you passionate about personal development and business mentorship?

ASSUMPTION: The ideal candidate for this role will be highly skilled in marketing automation and ManyChat, with a strong work ethic and a passion for personal development and business mentorship. They will also be comfortable working remotely and managing their own time in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• The remote work arrangement may require some flexibility in working hours to accommodate the US time zone
• The Marketing Automation Specialist may need to manage multiple projects and priorities simultaneously
• The role may require occasional weekend or evening work to support campaign launches or other time-sensitive projects
• The fast-growing nature of the client's business may present challenges in keeping up with the pace of change and adapting to new priorities

ASSUMPTION: The Marketing Automation Specialist role may present some challenges in terms of working hours and managing multiple priorities. However, the opportunity to work directly with a visionary entrepreneur and leader in personal development and business mentorship, as well as the potential for significant growth and impact, may outweigh these challenges for the right candidate.

📈 Similar Roles Comparison

• This role is similar to other marketing automation specialist positions, but may offer more flexibility and growth opportunities due to the client's fast-growing business and entrepreneurial nature
• The focus on ManyChat and Facebook Messenger marketing may set this role apart from other marketing automation positions that focus on different platforms or channels
• As a remote role, this position may offer more flexibility and work-life balance than in-office marketing automation specialist roles

ASSUMPTION: While this role is similar to other marketing automation specialist positions, the entrepreneurial nature of the client's business and the focus on ManyChat and Facebook Messenger marketing may set it apart from other opportunities in the field.

📝 Sample Projects

• Developing and optimizing advanced flows in ManyChat to support a product launch campaign
• Integrating ManyChat campaigns with email marketing and SMS marketing platforms to create a seamless customer journey
• Analyzing campaign data and user behavior to identify trends and optimize automation performance
• Collaborating with the content team to create personalized messaging and segmentation strategies for a webinar series

ASSUMPTION: The Marketing Automation Specialist will be expected to work on a variety of projects that support the client's business goals and objectives. These projects may include campaign launches, lead nurturing systems, and audience segmentation strategies.

❓ Key Questions to Ask During Interview

• Can you describe the client's business and brand, and how this role fits into their overall marketing strategy?
• How does the Marketing Automation Specialist role collaborate with the content team and other stakeholders to support campaign launches and brand messaging?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the client support the professional development and growth of their team members?
• What are the most challenging aspects of working remotely, and how does the client support their remote team members in overcoming these challenges?

ASSUMPTION: The ideal candidate for this role will be curious and engaged, asking thoughtful questions about the client's business, the Marketing Automation Specialist role, and the work environment. They will also be proactive in seeking out opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/jobs/1564028945
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation and ManyChat
• Prepare for the technical assessment or case study presentation by reviewing your past projects and demonstrating your problem-solving skills
• Research the client's business and brand to show your enthusiasm and understanding of their mission
• Follow up with the hiring manager one week after submission to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.