360 Marketing Manager - Driven Properties India

📌 Core Information

🔹 Job Title: 360 Marketing Manager - Driven Properties India

🔹 Company: Driven Properties

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading all marketing efforts for Driven Properties India
• Operating independently with support from Dubai HQ
• Managing and executing marketing activities across the full marketing mix
• Building and managing customer databases for targeted communication
• Monitoring market trends and competitor activity to inform strategy

ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in digital marketing and a proven ability to manage multiple functions independently.

📋 Key Responsibilities

✅ Plan and manage a consistent content calendar tailored to the Indian audience

✅ Publish engaging content across all relevant social media platforms

✅ Monitor and respond to comments, direct messages, and online engagement

✅ Develop original content, including copywriting, reels, graphics, short-form videos, and promotional materials

✅ Capture on-site property visuals and produce basic video/photo edits

✅ Plan, launch, and manage social media advertising campaigns

✅ Run paid search campaigns to generate leads and drive traffic

✅ Monitor performance and optimize campaigns based on analytics and ROI

✅ Create and manage WhatsApp broadcasts, SMS campaigns, and email marketing newsletters

✅ Build segmented customer databases and automate messaging where possible

✅ Track open rates, click-throughs, and lead generation from each channel

✅ Act as the brand guardian in India, ensuring consistency across all platforms and communication

✅ Liaise with the Dubai marketing team for guidance, brand assets, support, and strategy alignment

✅ Monitor market trends and competitor activity in India to inform marketing strategy

✅ Track KPIs and prepare regular performance reports

ASSUMPTION: This role requires a high level of self-motivation and organization, as well as strong communication skills to manage multiple functions independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3-5 years of marketing experience, ideally in real estate, lifestyle, or similar sectors

Required Skills:

• Proven ability to manage multiple marketing functions independently
• Strong understanding of digital marketing tools, platforms, and analytics
• Excellent English communication skills (written and spoken)
• Hands-on experience with content creation and social media management
• Working knowledge of paid media platforms (Meta Ads Manager, Google Ads)
• Familiarity with email tools (Mailchimp, ActiveCampaign, etc.) and CRM systems is a plus
• Creative, self-motivated, and highly organized

Preferred Skills:

• Fluency in local Indian languages
• Experience with luxury real estate marketing

ASSUMPTION: Fluency in local Indian languages and experience with luxury real estate marketing would be beneficial but not required for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Competitive salary
• Opportunities for career growth and development within the organization
• Dynamic and collaborative work environment
• Exposure to the luxury real estate market and high-profile clients

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role with 3-5 years of experience in the real estate sector in Hyderabad, India.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 501-1,000 employees

Founded: 2012

Company Description:

• Driven Properties is a leading property brokerage, investment, and consultancy company
• Offers a full spectrum of innovative and customizable property solutions and wealth management services
• Specializes in commercial, residential, retail, and off-plan properties

Company Specialties:

• Real Estate
• Brokerage
• Selling
• Leasing
• Property Management
• Buying
• Investment
• Commercial
• Holiday Homes
• Interior Design
• Renting
• Retail
• and Industrial

Company Website: https://www.drivenproperties.com/

ASSUMPTION: Driven Properties is a well-established real estate company with a strong presence in the Middle East and a growing presence in India.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Dubai HQ marketing team

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career growth within the organization as the India branch expands
• Exposure to luxury real estate marketing and high-profile clients
• Opportunities to develop skills in various aspects of marketing

ASSUMPTION: As the first marketing team member in India, this role offers significant growth opportunities as the company expands its presence in the region.

🌍 Location & Work Environment

Office Type: On-site, with the potential for remote work in the future

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, India
• Known for its rich history, culture, and technology industry
• Offers a mix of traditional and modern amenities

Work Schedule: Full-time, 40 hours per week, with the potential for flexible hours

ASSUMPTION: The work environment is dynamic and collaborative, with opportunities for growth and development within the organization.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Marketing skills and experience
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing skills and experience
• Include specific examples of your experience with digital marketing, content creation, and social media management
• Demonstrate your understanding of the real estate industry and Driven Properties' business

ATS Keywords: Marketing, Social Media, Content Creation, Digital Marketing, Analytics, Paid Media, Email Marketing, CRM Systems, Communication, Creativity, Organization

ASSUMPTION: The application process may vary, and it's essential to check the company's career page for the most up-to-date information.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, LinkedIn, etc.)
• Content creation tools (Canva, Adobe Creative Suite, etc.)
• Paid media platforms (Meta Ads Manager, Google Ads)
• Email tools (Mailchimp, ActiveCampaign, etc.)
• CRM systems (HubSpot, Salesforce, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary and will be determined by the company.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing and a proven ability to manage multiple functions independently?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have excellent communication skills and the ability to work well with others?

ASSUMPTION: Cultural fit is essential for success in this role, and candidates should assess their alignment with the company's values and work style.

⚠️ Potential Challenges

• Operating independently in a new market with limited resources
• Managing multiple marketing functions simultaneously
• Adapting to the unique cultural and linguistic landscape of India
• Balancing the need for local relevance with global brand consistency

ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural sensitivity, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator position in the real estate industry
• However, it offers the unique challenge of operating independently in a new market
• Career progression may involve moving into a regional or global marketing role within the organization

ASSUMPTION: This role offers a unique opportunity to gain experience in international marketing and contribute to the growth of a well-established real estate company in a new market.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new property development
• Creating targeted email marketing campaigns to engage existing clients and generate leads
• Conducting market research to identify trends and opportunities in the Indian real estate market

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on the specific needs of the company.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for Driven Properties India?
• What resources and support will be available from the Dubai HQ marketing team?
• How does the company plan to expand its presence in India, and what role will this position play in that growth?
• What opportunities are there for career growth and development within the organization?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing skills and experience
• Prepare examples of your experience with digital marketing, content creation, and social media management
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.