📌 Core Information
🔹 Job Title: Amazon PPC Specialist
🔹 Company: Roster
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing, managing, and optimizing Amazon PPC campaigns to drive revenue growth
- Collaborating cross-functionally with supply chain, creative, and marketing teams
- Analyzing campaign performance and generating actionable insights
- Identifying and executing growth opportunities for new product launches and promotions
- Staying up-to-date with Amazon Advertising best practices and trends
ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Develop, manage, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to drive revenue growth
✅ Conduct keyword research, bid adjustments, and A/B testing to enhance ad performance
✅ Analyze campaign performance and generate reports with actionable insights
✅ Monitor and adjust budgets to maximize return on ad spend (ROAS)
✅ Stay up-to-date with Amazon Advertising best practices, trends, and algorithm changes
✅ Work with the team to analyze ad performance, optimize budgets, and implement data-driven strategies
✅ Identify and execute growth opportunities for new product launches, promotions, and cross-border expansion
✅ Conduct market and competitive analysis to stay ahead of trends and category shifts
✅ Collaborate closely with supply chain, creative, and marketing teams to ensure seamless execution of advertising initiatives
✅ Report key performance metrics and insights to leadership, making data-backed recommendations
ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on driving measurable results through data analysis and strategic planning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in PPC campaign management, preferably with personal care/beauty background experience
Required Skills:
- Expertise in Amazon platform
- Strong analytical skills and experience with Amazon, data tracking, and reporting
- Ability to develop strategies for retargeting, lookalike audiences, and conversion optimization
Preferred Skills:
- Experience in eCommerce or direct-to-consumer (DTC) brands
- Passion for wellness, skincare, and sustainability
ASSUMPTION: Candidates with a proven track record in Amazon PPC management and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: PHP 60,000 - 80,000 per month (Based on industry standards for mid-level PPC specialists in the Philippines)
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work environment
ASSUMPTION: The salary range is estimated based on industry standards for mid-level PPC specialists in the Philippines, with consideration for the remote work arrangement.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on sports apparel and gifts
Company Size: Small (11-50 employees), allowing for close collaboration and impact on the business
Founded: 2009, with a decade of experience in the retail industry
Company Description:
- Roster carries a wide selection of hometown team apparel and gifts for passionate fans
- Offers high-quality sportswear with a focus on style, quality, and comfort
- Carries brands such as 47 Brand, Mitchell 7 Ness, Old Time Hockey, Original Retro Brand, New Era, Reebok, Adidas, Nike, and more
Company Specialties:
- Retail of sports apparel and gifts
- E-commerce and online sales
- Brand partnerships and collaborations
Company Website: http://www.rosterstores.com
ASSUMPTION: Roster's focus on sports apparel and gifts may appeal to candidates with a passion for sports and fan culture.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams
Work Arrangement: Fully remote, with flexible hours and a focus on results and performance
Growth Opportunities:
- Potential advancement to Senior PPC Specialist or Marketing Manager roles
- Expanding skills and expertise in Amazon Advertising and eCommerce marketing
- Gaining experience in cross-functional collaboration and team leadership
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader retail industry.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement
Office Location(s): Not applicable (fully remote)
Geographic Context:
- The Philippines has a thriving eCommerce market, with a strong focus on retail and consumer goods
- The remote work arrangement allows for flexibility and work-life balance
- The time zone (Asia/Manila) may require some overlap with US-based teams for effective communication and collaboration
Work Schedule: Full-time (40 hours/week), with flexible hours and a focus on results and performance
ASSUMPTION: The fully remote work arrangement may appeal to candidates seeking flexibility and work-life balance, while the time zone may require some accommodation for effective team communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Hiring Manager
- Technical assessment or case study presentation
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Amazon PPC campaign management and optimization skills
- Analytical and problem-solving abilities
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Roster's values
Application Tips:
- Highlight relevant Amazon PPC experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for sports, wellness, or related interests
- Prepare for the technical assessment or case study by brushing up on your Amazon PPC skills and researching Roster's products and target audience
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Amazon PPC, Sponsored Products, Sponsored Brands, Sponsored Display, PPC campaign management, keyword research, bid adjustments, A/B testing, campaign performance analysis, budget optimization, data-driven strategies, market analysis, cross-functional collaboration, analytical skills, retargeting, lookalike audiences, conversion optimization, eCommerce experience, wellness, sustainability
ASSUMPTION: The application process may involve multiple rounds of interviews and assessments, with a focus on evaluating technical skills and cultural fit.
🛠️ Tools & Technologies
- Amazon Advertising Platform (Amazon Seller Central, Amazon Advertising Console)
- PPC management tools (e.g., Amazon Advertising API, third-party tools like Helium 10, ManageByStats)
- Data analysis and reporting tools (e.g., Excel, Google Sheets, Google Data Studio)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with Amazon Advertising tools and platforms is essential for success in this role, while proficiency in data analysis and project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports and fan culture
- Commitment to quality and customer satisfaction
- Collaboration and teamwork
Work Style:
- Results-driven and performance-focused
- Adaptable and open to feedback
- Strong communication and collaboration skills
Self-Assessment Questions:
- How do you stay up-to-date with Amazon Advertising best practices and trends?
- Can you provide an example of a successful Amazon PPC campaign you've managed, and how you optimized it for better performance?
- How do you approach cross-functional collaboration and communication, especially when working with teams in different time zones?
ASSUMPTION: Candidates who demonstrate a strong passion for sports, a results-driven work ethic, and effective communication skills will be well-suited to Roster's company culture.
⚠️ Potential Challenges
- Managing multiple Amazon PPC campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with Amazon Advertising platform updates and algorithm changes, necessitating continuous learning and adaptation
- Collaborating effectively with cross-functional teams in different time zones, demanding strong communication and coordination skills
- Working remotely, which may require self-motivation and discipline to maintain productivity and focus
ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, effective communication, and a results-driven work ethic.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on Amazon PPC campaign management and optimization
- Compared to other PPC specialist roles, this position requires a strong focus on Amazon Advertising and eCommerce marketing
- Career progression may involve advancing to Senior PPC Specialist or Marketing Manager roles within the marketing department
ASSUMPTION: This role offers a unique focus on Amazon PPC campaign management and optimization, with opportunities for growth and advancement within the marketing department.
📝 Sample Projects
- Developing and executing a comprehensive Amazon PPC strategy for a new product launch, including keyword research, bid adjustments, and A/B testing
- Analyzing campaign performance data to identify trends and optimize budgets for maximum ROAS
- Collaborating with cross-functional teams to create and implement a seasonal marketing campaign, including Amazon PPC promotions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities in this role, from data analysis and optimization to cross-functional teamwork and campaign execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Roster?
- What are the biggest challenges facing the Amazon PPC team currently, and how can this role help address them?
- How does Roster support the professional growth and development of its employees?
- What is the typical career path for a PPC Specialist at Roster, and what opportunities exist for advancement within the marketing department?
- How does Roster foster a positive and inclusive work environment, especially for remote employees?
ASSUMPTION: These questions can help applicants better understand the role's context within the organization, the team's priorities and challenges, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your Amazon PPC experience and relevant skills
- Write a cover letter expressing your passion for sports, wellness, or related interests, and how they make you a strong fit for Roster
- Prepare for the technical assessment or case study by brushing up on your Amazon PPC skills and researching Roster's products and target audience
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
