39908169854- Marketing & Social Media Manager

📌 Core Information

🔹 Job Title: Marketing & Social Media Manager

🔹 Company: Activate Talent

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Beauty / CPG / Lifestyle

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leading and executing content, social, and community strategy for a high-growth beauty brand rooted in Mexican heritage and botanicals.
• Collaborating with internal creative, eCommerce, and leadership teams to bring campaigns to life and engage a growing, values-driven audience.
• Managing social media channels, planning content calendars, writing captions, and monitoring platform performance.
• Supporting content creation needs, including UGC sourcing, photoshoot planning, and short-form creative.
• Ensuring messaging is consistently on-brand, culturally relevant, and written in both English and Spanish.

ASSUMPTION: This role requires a strategic and culturally fluent marketing professional with a deep understanding of beauty and lifestyle branding, strong writing skills in both English and Spanish, and the ability to thrive in a fast-paced, founder-led environment.

📋 Key Responsibilities

✅ Social Media Management: Own the day-to-day management of social channels, plan content calendars, write captions, engage with the community, and monitor platform performance.

✅ Campaign Execution & Brand Voice: Collaborate on marketing campaigns, ensure messaging is on-brand and culturally relevant, and support content creation needs.

✅ Community Growth & Engagement: Manage direct messages and community responses, support influencer partnerships, and track performance KPIs.

✅ Email & Cross-Channel Support: Work with email/retention teams to ensure consistency across digital touchpoints and contribute ideas for brand content.

ASSUMPTION: The ideal candidate will have a strong attention to detail, be highly organized, and able to work PST hours.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 3-5 years of experience in social media or brand marketing, preferably in beauty, CPG, or lifestyle sectors.

Required Skills:

• Bilingual proficiency in English and Spanish with strong writing skills in both languages.
• Deep understanding of Instagram and emerging social media trends.
• Experience working with in-house creative teams and/or founder-led brands.
• Strong attention to detail and brand voice.
• Highly organized and deadline-oriented.

Preferred Skills:

• Experience managing influencer/creator relationships.
• Familiarity with scheduling tools (Later, Planoly, Sprout, etc.).
• Working knowledge of Canva or Adobe Creative Suite.
• Cultural fluency in U.S. Latinx and Mexican-American markets.

ASSUMPTION: Preferred skills are not required but would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for similar roles and experience levels in Mexico).

Benefits:

• Competitive compensation and room to grow within the company.
• A collaborative, values-aligned team environment.
• The opportunity to shape the voice and digital presence of a purpose-driven brand.
• A chance to connect with and grow a loyal, engaged community.

Working Hours: Full-time, with a flexible schedule that may include working PST hours.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a high-growth beauty brand rooted in Mexican heritage and botanicals, creating elevated bath and body products that celebrate Latin culture, art, and identity.

Company Size: Activate Talent has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: The company's founding date is not specified, but it is described as high-growth, indicating a relatively recent establishment.

Company Description:

• Activate Talent is a beauty brand that focuses on creating elevated bath and body products.
• The brand celebrates Mexican heritage and botanicals, incorporating Latin culture, art, and identity into its products.
• As the brand expands its reach, it is looking for a Marketing & Social Media Manager to help shape its voice and digital presence.

Company Specialties:

• Beauty and lifestyle branding
• Cultural storytelling and community engagement
• High-quality bath and body products

Company Website: activatetalent.com

ASSUMPTION: Activate Talent is a purpose-driven brand that values cultural authenticity and community engagement.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on social media management and brand storytelling.

Reporting Structure: This role reports directly to the founder and collaborates closely with internal creative, eCommerce, and leadership teams.

Work Arrangement: This is a remote position with a flexible schedule that may include working PST hours.

Growth Opportunities:

• As the brand continues to grow, there may be opportunities for the Marketing & Social Media Manager to take on additional responsibilities or move into a leadership role.
• Working closely with the founder and internal teams provides ample opportunities for learning and professional development.

ASSUMPTION: The growth opportunities in this role are dependent on the brand's continued success and the candidate's performance.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Mexico (remote work)

Geographic Context:

• The role is based in Mexico, allowing for a flexible work schedule that may include working PST hours.
• Mexico is known for its vibrant culture, rich history, and diverse landscapes, providing ample inspiration for the brand's products and marketing efforts.

Work Schedule: Full-time, with a flexible schedule that may include working PST hours.

ASSUMPTION: The work schedule for this role is flexible and may require occasional work during PST hours to accommodate the brand's needs.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link.
• Complete an initial screening call with the hiring manager.
• Participate in a creative challenge or case study to demonstrate your skills.
• Attend a final interview with the founder and other team members.

Key Assessment Areas:

• Cultural fluency and understanding of the brand's mission and values.
• Writing and communication skills in both English and Spanish.
• Social media management and content creation skills.
• Ability to work collaboratively and independently in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the brand's mission and values in your application materials.
• Prepare for the creative challenge or case study by researching the brand and brainstorming innovative ideas.
• Follow up after your interview to express your enthusiasm for the role and the brand.

ATS Keywords: Social Media Management, Bilingual Communication, Content Creation, Community Engagement, Campaign Execution, Cultural Sensitivity, Influencer Partnerships, Email Marketing, Brand Storytelling, Attention to Detail, Organizational Skills, Trend Monitoring, Creative Collaboration, Performance Tracking, Digital Marketing, Cultural Fluency

ASSUMPTION: Including relevant ATS keywords in your application materials can help your resume pass through applicant tracking systems and increase your chances of being considered for the role.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Threads, LinkedIn)
• Content scheduling tools (Later, Planoly, Sprout, etc.)
• Design tools (Canva, Adobe Creative Suite)
• Email marketing platforms ( Mailchimp, Constant Contact, etc.)

ASSUMPTION: Familiarity with these tools is preferred but not required. The ideal candidate will be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Cultural authenticity and storytelling
• Community engagement and connection
• High-quality products and experiences

Work Style:

• Collaborative and creative
• Fast-paced and adaptable
• Values-driven and mission-focused

Self-Assessment Questions:

• Do you have a deep understanding of and appreciation for Mexican culture and heritage?
• Are you comfortable working in a fast-paced, founder-led environment?
• Do you thrive in collaborative settings and enjoy working with diverse teams?

ASSUMPTION: Candidates who align with the company's values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• The fast-paced nature of the brand's growth may require adaptability and flexibility.
• Working remotely may present challenges in maintaining work-life balance and staying connected to the team.
• The need to balance multiple responsibilities and priorities may require strong organizational skills and time management.
• The requirement to work PST hours occasionally may disrupt the candidate's regular schedule.

ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a willingness to adapt to the brand's needs.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Brand Manager position in the beauty or lifestyle industry.
• However, this role is unique in its focus on celebrating Mexican heritage and botanicals, requiring a strong understanding of and appreciation for Mexican culture.
• As a mid-level marketing professional, this role offers opportunities for growth and development within the brand and the broader beauty industry.

ASSUMPTION: Comparing this role to similar positions in the industry can provide valuable context and insight into the responsibilities and requirements of the role.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product line celebrating Mexican Independence Day.
• Creating a series of blog posts or Instagram stories that tell the story of the brand's founding and mission.
• Managing a giveaway or influencer partnership to engage the brand's community and expand its reach.

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Marketing & Social Media Manager may be involved in, but the specific projects may vary depending on the brand's needs and priorities.

❓ Key Questions to Ask During Interview

• How does the brand plan to continue celebrating and incorporating Mexican culture and heritage into its products and marketing efforts?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the brand support the professional development and growth of its employees?
• What are the most rewarding and challenging aspects of working at the brand, according to current team members?
• How does the brand plan to maintain its cultural authenticity and community engagement as it continues to grow and expand its reach?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role and the brand.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the creative challenge or case study by researching the brand and brainstorming innovative ideas.
• Follow up after your interview to express your enthusiasm for the role and the brand.
• If selected for the position, be prepared to discuss your availability to work PST hours occasionally.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.