39908192579 - Meta Media Buyer ( Beauty & Skincare )

📌 Core Information

🔹 Job Title: Meta Media Buyer (Beauty & Skincare)

🔹 Company: Activate Talent

🔹 Location: Remote (Brazil)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategic planning, launching, and scaling of Meta ad campaigns for beauty and e-commerce offers
• Daily management of budgets, pacing, creative rotation, and testing pipelines
• Collaboration with creative teams and UGC partners to craft compelling hooks, angles, and offers
• Analysis and interpretation of campaign performance metrics to drive optimization decisions

ASSUMPTION: This role requires a high level of autonomy and self-management, as well as strong communication skills to collaborate effectively with various teams.

📋 Key Responsibilities

✅ Strategically plan, launch, and scale Meta (Facebook & Instagram) ad campaigns for beauty and e-commerce offers

✅ Manage daily budgets, pacing, creative rotation, and testing pipelines to meet aggressive growth KPIs

✅ Collaborate with creative teams and UGC partners to craft compelling hooks, angles, and offers

✅ Analyze and interpret campaign performance metrics (CAC, ROAS, CTR, LTV) to drive optimization decisions

✅ Run ongoing A/B testing across ads, copy, and landing pages to improve performance

✅ Build performance dashboards and reporting frameworks to track real-time results

ASSUMPTION: This role involves a high degree of data analysis and interpretation, as well as a strong understanding of funnel flows and performance metrics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of Meta media buying experience in a high-growth environment, specifically within the beauty or skincare industry

Required Skills:

• Proven success scaling e-commerce brands in the beauty or skincare space
• Comfortable managing $20K+/day in ad spend across multiple campaigns and products
• Deep knowledge of Meta Ads Manager, Facebook Pixel setup, and attribution tools like Triple Whale, Northbeam, or Hyros
• Strong understanding of funnel flows, AOV/CAC/LTV metrics, and performance frameworks
• Creative thinker with a sharp eye for what converts on paid social

Preferred Skills:

• Experience working with fast-moving DTC beauty brands
• Fluency in Portuguese (Brazil)

ASSUMPTION: Candidates should have a strong understanding of the beauty industry and its unique marketing challenges.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between BRL 15,000 - 25,000 per month, based on industry standards for a mid-senior level role in Brazil. This estimate may vary depending on the candidate's experience and skills.

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours/week), with flexible scheduling to accommodate different time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a staffing and recruiting company specializing in connecting businesses with top-tier talent. They operate in the competitive and dynamic talent acquisition industry.

Company Size: Activate Talent has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Activate Talent was founded in 2015, with a mission to revolutionize talent acquisition by streamlining the process and connecting businesses with top-tier talent.

Company Description:

• Activate Talent focuses on providing premium talent solutions to boost productivity and cut labor costs for their clients
• The company aims to simplify the hiring process and connect businesses with the best talent available
• Activate Talent offers a range of services, including recruiting, talent acquisition, and hiring solutions

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring solutions

Company Website: activatetalent.com

ASSUMPTION: Activate Talent's focus on providing top-tier talent to their clients may result in a high standard of expectations for their own employees.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a high degree of expertise and autonomy in managing Meta ad campaigns for beauty and e-commerce offers.

Reporting Structure: The Meta Media Buyer will report directly to the hiring manager at Activate Talent and collaborate with various teams, including creative teams and UGC partners.

Work Arrangement: This role is fully remote, with flexible scheduling to accommodate different time zones. Candidates should be comfortable working independently and managing their time effectively.

Growth Opportunities:

• Expanding the scope of campaigns managed as the candidate demonstrates success and expertise
• Potential opportunities to lead or mentor other media buyers as the company grows
• Career progression into more senior roles within the marketing or talent acquisition fields

ASSUMPTION: Activate Talent's focus on providing top-tier talent may result in opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Remote (fully remote work environment)

Office Location(s): Brazil (remote work only)

Geographic Context:

• Brazil has a large and growing e-commerce market, with a strong focus on beauty and skincare products
• The remote work environment allows for flexibility in scheduling and location, but may require occasional overlap with Brazil Standard Time
• Brazil has a vibrant and dynamic beauty industry, with a wide range of brands and products available

Work Schedule: Full-time (40 hours/week), with flexible scheduling to accommodate different time zones

ASSUMPTION: The remote work environment may require candidates to be self-motivated and able to manage their time effectively, as well as comfortable working with teams across different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final interview with the hiring manager or other stakeholders

Key Assessment Areas:

• Campaign management and optimization skills
• Understanding of the beauty industry and its unique marketing challenges
• Data analysis and interpretation skills
• Cultural fit and communication skills

Application Tips:

• Highlight relevant experience in Meta media buying, with a focus on the beauty and skincare industry
• Demonstrate a strong understanding of campaign performance metrics and optimization strategies
• Showcase creativity and a keen eye for what converts on paid social platforms
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role

ATS Keywords: Meta media buying, beauty industry, e-commerce, campaign management, ad spend, performance metrics, A/B testing, Facebook Ads Manager, attribution tools, funnel flows, CAC, LTV

ASSUMPTION: The application process may involve a technical assessment or case study presentation to evaluate the candidate's campaign management and optimization skills.

🛠️ Tools & Technologies

• Meta Ads Manager
• Facebook Pixel
• Attribution tools (e.g., Triple Whale, Northbeam, Hyros)
• Performance dashboard and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates should be comfortable using and learning new tools and technologies as needed to optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Simplify the hiring process
• Connect businesses with top-tier talent
• Boost productivity and cut labor costs

Work Style:

• Self-motivated and able to work independently
• Strong communication and collaboration skills
• Data-driven and analytical mindset
• Adaptable and able to learn new tools and technologies

Self-Assessment Questions:

• Do you have a proven track record of success in Meta media buying, specifically within the beauty or skincare industry?
• Are you comfortable managing high budgets and optimizing campaigns for aggressive growth KPIs?
• Do you have strong data analysis and interpretation skills, with a deep understanding of funnel flows and performance metrics?
• Are you a creative thinker with a sharp eye for what converts on paid social platforms?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Activate Talent's focus on providing top-tier talent and simplifying the hiring process.

⚠️ Potential Challenges

• Managing high budgets and aggressive growth KPIs may require long hours and tight deadlines
• The remote work environment may present challenges in communication and collaboration with teams across different time zones
• The beauty industry is highly competitive, with a wide range of brands and products available, requiring a strong understanding of the market and its unique marketing challenges
• Occasional overlap with Brazil Standard Time may be required to accommodate team meetings and collaborations

ASSUMPTION: Candidates should be comfortable working in a fast-paced, high-pressure environment and able to manage their time effectively to meet deadlines.

📈 Similar Roles Comparison

• This role is similar to other Meta media buyer positions, but with a specific focus on the beauty and skincare industry
• Compared to other media buying roles, this position requires a strong understanding of the unique marketing challenges faced by beauty brands
• Career progression in this role may involve expanding the scope of campaigns managed or moving into more senior roles within the marketing or talent acquisition fields

ASSUMPTION: Candidates should have a strong understanding of the unique marketing challenges faced by beauty brands and be able to demonstrate success in managing campaigns for these products.

📝 Sample Projects

• Developing and executing a campaign strategy for a new beauty product launch, with a focus on maximizing ROAS and minimizing CAC
• Optimizing an existing campaign for a well-established beauty brand, with a focus on improving CTR and LTV
• Collaborating with creative teams and UGC partners to craft compelling hooks, angles, and offers for a series of campaigns targeting different beauty niches

ASSUMPTION: Candidates should be able to provide examples of their campaign management and optimization skills, with a focus on the beauty and skincare industry.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process for a beauty or skincare brand at Activate Talent?
• How does Activate Talent support the growth and development of its media buyers?
• What are the most significant challenges faced by beauty brands in the current market, and how does this role address them?
• How does Activate Talent measure the success of its media buying campaigns, and what key performance indicators (KPIs) are used?
• What opportunities are there for professional growth and development within Activate Talent, and how does this role contribute to that growth?

ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in Meta media buying, with a focus on the beauty and skincare industry
• Prepare for a technical assessment or case study presentation to demonstrate your campaign management and optimization skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.