📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: GoFasti
🔹 Location: Remote (Latin America)
🔹 Job Type: Independent Contractor
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategies to improve organic rankings, traffic, and conversions.
- Conducting keyword research and competitor analysis using tools like Ahrefs and AppTweak.
- Optimizing meta tags, headers, internal linking, and content structure for better search performance.
- Monitoring and improving technical SEO aspects, including site speed, Core Web Vitals, structured data, and mobile usability.
- Collaborating with designers and developers to ensure metadata and in-app elements align with ASO best practices.
ASSUMPTION: This role requires a strong focus on data analysis, strategic planning, and effective communication to drive SEO and ASO success.
📋 Key Responsibilities
✅ Develop and execute SEO strategies to improve organic rankings, traffic, and conversions.
✅ Conduct keyword research using Ahrefs to identify high-impact search opportunities.
✅ Optimize meta tags, headers, internal linking, and content structure for better search performance.
✅ Monitor and improve technical SEO aspects, including site speed, Core Web Vitals, structured data, and mobile usability.
✅ Track performance with Google Search Console (GSC) and Google Analytics (GA) to analyze trends and optimize strategies.
✅ Develop off-page SEO strategies including backlink acquisition and outreach. ASO (App Store Optimization).
✅ Optimize app store listings (titles, descriptions, keywords, and creatives) to improve rankings and downloads.
✅ Conduct keyword research and competitor analysis using AppTweak to identify growth opportunities.
✅ Perform A/B testing on app store elements (icons, screenshots, videos) to improve conversion rates.
✅ Monitor app store rankings, user behavior, and reviews to make data-driven ASO decisions.
✅ Work with designers and developers to ensure metadata and in-app elements align with ASO best practices.
ASSUMPTION: This role requires a proactive approach to staying updated with the latest SEO and ASO trends and best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Minimum 2+ years of experience in SEO and/or ASO.
Required Skills:
- Strong knowledge of search engine ranking factors and app store algorithms.
- Hands-on experience with Ahrefs, Google Search Console, Google Analytics, AppTweak, and Sensor Tower.
- Ability to analyze data, identify trends, and make strategic recommendations.
- Experience in A/B testing, backlink building, and app store listing optimizations.
- Experience with Strapi CMS platforms, App Store Connect, and Google Play Console.
- Strong project management and communication skills.
Preferred Skills:
- Basic understanding of HTML, CSS, and JavaScript.
- Experience in mobile apps, SaaS, or tech industries preferred.
- Familiarity with AI-driven content optimization and automation tools.
- Knowledge of conversion rate optimization (CRO) strategies for both web and mobile.
- Marketing and social media experience are a plus!
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the remote nature and the need to communicate with international clients.
💰 Compensation & Benefits
Salary Range: USD $1,000 - $2,000 per month, depending on seniority and skillset.
Benefits:
- Work remotely, allocated at the client's location.
- Opportunity to work with international clients and gain global experience.
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO and ASO specialists with 2-5 years of experience working remotely in Latin America.
📌 Applicant Insights
🔍 Company Context
Industry: GoFasti operates in the IT Services and IT Consulting industry, specializing in providing pre-vetted top-tier talent from Latin America to first-class companies worldwide.
Company Size: GoFasti has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: GoFasti was founded in 2021, making it a relatively new but well-established company in the industry.
Company Description:
- GoFasti bridges the gap between world-class developers and designers from Latin America and first-class companies around the globe.
- The company specializes in providing pre-vetted top-tier talent at competitive prices while remaining compliant with Latin American labor laws.
- GoFasti's team has over 10 years of experience independently hiring from Latin America and focuses on providing excellent communication and commitment to excellence.
Company Specialties:
- Technology
- Software development
- Full-stack development
- Front-end development
- Back-end development
- Coding
- Scaling
- Graphic designers
- Sourcing
Company Website: gofasti.com
ASSUMPTION: GoFasti's focus on providing top-tier talent and maintaining compliance with labor laws indicates a commitment to quality and ethical practices.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in SEO and/or ASO.
Reporting Structure: The SEO Specialist will report directly to GoFasti's team and collaborate with designers, developers, and clients.
Work Arrangement: This is a remote-only position, with the talent working remotely but allocated at the client's location.
Growth Opportunities:
- Expanding skills in SEO, ASO, and related fields.
- Gaining experience working with international clients.
- Potential career progression within GoFasti or its client organizations.
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to work with diverse clients and teams.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required.
Office Location(s): Latin America (remote work only).
Geographic Context:
- Applicants should have a strong understanding of the Latin American market and cultural nuances.
- Fluency in English is required, as the role involves working with international clients.
- Applicants should be comfortable working in different time zones and adapting to remote work dynamics.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: Applicants should be comfortable working remotely and have a reliable internet connection, as well as a suitable home office setup.
💼 Interview & Application Insights
Typical Process:
- Application review and approval.
- Screening interview with GoFasti's team.
- Profile building and sending to the client.
- Profile review and approval by the client.
- Interview with the client.
- Hiring and onboarding.
Key Assessment Areas:
- SEO and ASO knowledge and skills.
- Data analysis and strategic planning abilities.
- Communication and collaboration skills.
- Adaptability to remote work and different time zones.
Application Tips:
- Highlight relevant SEO and ASO experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and company.
- Prepare examples of SEO and ASO projects you've worked on and their outcomes.
- Be ready to discuss your approach to data-driven decision-making and strategic planning.
ATS Keywords: SEO, ASO, keyword research, Ahrefs, Google Search Console, Google Analytics, AppTweak, backlink acquisition, A/B testing, project management, communication, technical SEO, mobile usability, app store optimization, data analysis
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experiences, as well as their ability to work effectively in a remote, international environment.
🛠️ Tools & Technologies
- Ahrefs
- Google Search Console
- Google Analytics
- AppTweak
- Sensor Tower
- Strapi CMS
- App Store Connect
- Google Play Console
ASSUMPTION: Applicants should have hands-on experience with the listed tools and be willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence in communication and collaboration.
- Commitment to staying updated with industry trends and best practices.
- Adaptability to remote work and international environments.
Work Style:
- Data-driven and strategic approach to SEO and ASO.
- Proactive and proactive communication with clients and internal teams.
- Strong attention to detail and commitment to quality.
Self-Assessment Questions:
- Do you have a proven track record of driving SEO and ASO success in a remote work environment?
- Are you comfortable working with international clients and adapting to different time zones?
- Do you have strong data analysis and strategic planning skills, with a focus on SEO and ASO?
ASSUMPTION: Applicants should assess their fit with GoFasti's values and work style, as well as their ability to thrive in a remote, international environment.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously.
- Adapting to different time zones and work schedules.
- Staying updated with the latest SEO and ASO trends and best practices.
- Communicating effectively with international clients and teams.
ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic, remote work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on both SEO and ASO, requiring a broad range of skills and expertise.
- Compared to traditional SEO roles, this position places a greater emphasis on app store optimization and mobile app-related SEO aspects.
- Career progression in this role could lead to specialized positions in SEO, ASO, or broader digital marketing and strategy roles.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other SEO and ASO positions in the industry.
📝 Sample Projects
- Implementing a successful SEO strategy for a major e-commerce client, resulting in a 30% increase in organic traffic.
- Optimizing app store listings for a mobile gaming client, leading to a 25% increase in downloads and a 15% increase in revenue.
- Conducting a comprehensive SEO audit for a B2B SaaS client, identifying and addressing critical technical SEO issues to improve search performance.
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant SEO and ASO projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO and ASO challenges faced by GoFasti's clients, and how this role addresses them?
- How does GoFasti support the professional development and growth of its SEO and ASO specialists?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does GoFasti ensure effective communication and collaboration with remote teams and international clients?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Applicants should ask thoughtful, informed questions that demonstrate their understanding of the role and their commitment to driving SEO and ASO success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight your relevant SEO and ASO experience and skills.
- Write a cover letter that demonstrates your understanding of the role and your fit with GoFasti's values and work style.
- Prepare examples of SEO and ASO projects you've worked on and their outcomes.
- Follow up with GoFasti's team within one week of submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
