817 - Digital Marketing Specialist

📌 Core Information

🔹 Job Title: 817 - Digital Marketing Specialist

🔹 Company: GoFasti

🔹 Location: Remote

🔹 Job Type: Remote

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Exclusively Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative social media strategies.
• Enhancing brand awareness and audience engagement across various digital platforms.
• Crafting and managing engaging content tailored to multiple audiences.
• Leveraging analytics to optimize marketing efforts continuously.

ASSUMPTION: It is assumed that the Digital Marketing Specialist will need to have an understanding of the digital market dynamics in Latin America, given the company's focus on the LatAm talent pool.

📋 Key Responsibilities

✅ Develop and execute social media strategies to enhance brand awareness and audience engagement.

✅ Create, schedule, and manage social media content across platforms like Instagram, LinkedIn, Facebook, and TikTok.

✅ Monitor trends and analytics to refine strategies and improve engagement.

✅ Plan, design, and manage email campaigns, including newsletters, promotional emails, and automated workflows.

✅ Segment audiences for personalized outreach and lead nurturing.

✅ Track key performance metrics (open rates, click-through rates, conversions) and optimize campaigns accordingly.

✅ Build and execute multi-channel digital marketing campaigns that align with business goals.

✅ Collaborate with design and sales teams to develop content that drives conversions.

✅ Analyze campaign performance and make data-driven adjustments to maximize ROI.

✅ Use tools like Google Analytics, Meta Business Suite, and HubSpot to track campaign success.

✅ Conduct A/B testing for email subject lines, ad creatives, and landing pages.

✅ Provide regular reports with insights and recommendations for improvement.

ASSUMPTION: Responsibilities imply the need for continuous adaptation to new digital marketing tools and trends.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years of experience in digital marketing, social media management, or content creation

Required Skills:

• Strong experience with HubSpot as a primary tool for Marketing.
• Proficient knowledge of email marketing platforms.
• Excellent analytical skills with experience in campaign performance tracking and reporting.

Preferred Skills:

• Proficiency in Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with social media scheduling tools like Hootsuite, Buffer, or Sprout Social.

ASSUMPTION: The qualifications assume candidates possess a solid foundational knowledge of digital marketing principles alongside specialized tool proficiency.

💰 Compensation & Benefits

Salary Range: USD $2,000 - $2,500 per month, depending on seniority and skillset

Benefits:

• Flexible remote work arrangement.
• Opportunities for professional growth and skill enhancement.
• Exposure to a global work environment with diverse project experiences.

Working Hours: 40 hours per week with flexibility

ASSUMPTION: The compensation package assumes that remuneration includes considerations for geographic cost-of-living adjustments and the remote work setup.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 51-200 employees—medium-sized providing agility and growth potential

Founded: 2021

Company Description:

• Connects world-class LatAm talent with top global companies.
• Ensures compliance with LatAm labor laws and offers competitive pricing for services.
• Operates with a high candidate retention rate and quick placement times.

Company Specialties:

• Technology and software development
• Graphic design and creative services
• Efficient talent sourcing and recruiting

Company Website: https://gofasti.com

ASSUMPTION: It is assumed the company leverages its experience and network to provide reliable and skilled talent hiring solutions.

📊 Role Analysis

Career Level: Mid-level professional role

Reporting Structure: Likely reports to a Marketing Manager or Director

Work Arrangement: Fully remote, synchronized with US time zones

Growth Opportunities:

• Exposure to international marketing strategies and campaigns.
• Opportunities to lead and innovate in a growing digital team.
• Professional development in trending digital marketing tools and platforms.

ASSUMPTION: Given the company's rapid growth and dynamic field, the role may evolve with added responsibilities as the company expands.

🌍 Location & Work Environment

Office Type: Remote workforce setup

Office Location(s): Not applicable

Geographic Context:

• Company operates primarily in US time zones despite its LatAm connection.
• Diverse team with cross-cultural interactions.
• Remote work allows for flexible lifestyle integration.

Work Schedule: Flexible, with standard 40-hour work weeks

ASSUMPTION: The remote work setup requires self-discipline and proactive communication skills for effective team collaboration.

💼 Interview & Application Insights

Typical Process:

• Application review and approval
• Screening interview with GoFasti's team
• Profile submission to client
• Client profile approval
• Client interview
• Hiring and onboarding

Key Assessment Areas:

• Analytical and strategic thinking
• Proficiency in digital marketing platforms
• Strong communication and interpersonal skills

Application Tips:

• Highlight remote work experience and adaptability.
• Showcase successful digital campaigns managed in past roles.
• Emphasize proficiency with key tools such as HubSpot and Canva.

ATS Keywords: Digital Marketing, Social Media Management, HubSpot, Analytics, Engagement, Campaign Optimization, Strategy Development, Trend Monitoring

ASSUMPTION: Candidates should focus on demonstrating quantifiable results from previous roles in their applications to stand out during the selection process.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Meta Business Suite

ASSUMPTION: Proficiency in these tools is critical for the role, given their emphasis in the job listing and responsibilities outlined.

👔 Cultural Fit Considerations

Company Values:

• Commitment to excellence
• Effective communication
• Adaptability and innovation

Work Style:

• Proactive and self-driven
• Collaborative mindset
• Flexible to change and agile in execution

Self-Assessment Questions:

• How comfortable am I working in a fully remote environment?
• Am I proficient in managing digital marketing campaigns across multiple platforms?
• Can I effectively track and analyze marketing metrics to drive results?

ASSUMPTION: Candidates should align with the company's vision for growth and have a willingness to innovate and adapt in a fast-paced environment.

⚠️ Potential Challenges

• Adapting to the fully remote work environment
• Navigating the broad landscape of digital tools and platforms
• Balancing creative content creation with analytical campaign optimization
• Maintaining consistent communication across distributed teams

ASSUMPTION: Challenges identified will test a candidate’s resilience and adaptability in a rapidly changing digital market landscape.

📈 Similar Roles Comparison

• Other roles may offer less flexibility in work hours or remote status.
• This position provides exposure to international marketing, unlike more localized roles.
• The use of specialized tools like HubSpot and Google Analytics is a broader industry requirement.

ASSUMPTION: The role is competitively positioned within the digital marketing field due to its flexible remote status and the global scope of work involved.

📝 Sample Projects

• Development of a comprehensive social media campaign for a tech product launch.
• Execution of A/B tested email marketing strategies to improve customer engagement.
• Analysis and reporting on a month-long multi-channel marketing initiative's performance.

ASSUMPTION: Projects will likely focus on enhancing brand presence and engagement, leveraging digital marketing strategies.

❓ Key Questions to Ask During Interview

• How does GoFasti measure success in digital marketing initiatives?
• What are the main challenges faced by the marketing team?
• How is the performance of the Digital Marketing Specialist evaluated?
• Can you describe a typical day for someone in this role?
• What tools and resources are provided to facilitate remote work and ensure effective collaboration?

ASSUMPTION: These questions are designed to gain clarity on performance expectations and daily operations within a remote setup.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant skills and accomplishments.
• Prepare for the screening interview with a focus on digital marketing experiences.
• Complete all required assessments promptly.
• Reach out to GoFasti's recruitment team for any clarifications prior to the interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.