G

866 - Social Media & Marketing Specialist

GoFasti
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media & Marketing Specialist

πŸ”Ή Company: GoFasti

πŸ”Ή Location: Remote (Central America)

πŸ”Ή Job Type: Independent Contractor

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 1, 2025

πŸ”Ή Experience Level: 2-4 years

πŸ”Ή Remote Status: Remote (Central America)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing campaigns across multiple channels
  • Creating engaging content for social media, especially LinkedIn and Instagram
  • Managing the social media calendar and coordinating with internal stakeholders
  • Monitoring and analyzing campaign performance using analytics tools
  • Conducting market research to identify trends and new opportunities for growth

ASSUMPTION: This role requires a strong emphasis on social media management and content creation, with a focus on LinkedIn and Instagram. The ideal candidate will have experience in managing social media channels and creating engaging content.

πŸ“‹ Key Responsibilities

βœ… Develop and execute marketing campaigns across multiple channels, including email, social media, paid ads, and content

βœ… Plan, create, and publish engaging content for social media (especially LinkedIn & Instagram)

βœ… Create compelling visuals, copy, and video content

βœ… Design and produce high-quality visual and written content

βœ… Develop compelling case studies, engaging scripts, and captivating storytelling formats

βœ… Manage the social media calendar and coordinate with internal stakeholders for key campaigns and announcements

βœ… Manage marketing projects, coordinating with external collaborators to ensure high-quality content

βœ… Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Insights, etc.), and report on KPIs

βœ… Conduct market research to identify trends and new opportunities for growth

βœ… Assist with website updates, newsletters, and marketing collateral as needed

βœ… Stay up-to-date with digital marketing best practices and social media trends

βœ… Integrate feedback quickly and professionally

βœ… Maintain clear, proactive communication

ASSUMPTION: The role requires a high level of creativity and strategic thinking, with a strong emphasis on content creation and management. The ideal candidate will be able to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-4 years of experience in marketing, with a strong emphasis on social media

Required Skills:

  • Proven track record of managing and growing social media channels (especially Instagram and LinkedIn)
  • Proven experience in content creation, including copywriting, visuals, graphics, and video production
  • Experience developing and overseeing content strategy for personal brands and companies
  • Proficiency in using tools like Canva, Figma, Meta Business Suite, and Google Analytics
  • Strong attention to detail and ability to manage multiple projects simultaneously
  • Creative thinker with a passion for storytelling and brand-building
  • Excellent written and verbal English communication skills

Preferred Skills:

  • Experience with CRM systems and email marketing platforms (e.g., HubSpot)
  • Experience with performance marketing (e.g., running paid campaigns on Meta, LinkedIn, or Google)
  • Basic knowledge of SEO and content strategy

ASSUMPTION: The ideal candidate will have a strong background in social media management and content creation, with experience in managing and growing social media channels. Proficiency in using relevant tools and platforms is essential.

πŸ’° Compensation & Benefits

Salary Range: USD $1,000 - $2,000 per month, depending on seniority and skillset

Benefits:

  • Remote work with a flexible schedule
  • Opportunity to work directly with the GoFasti team

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing specialist role with 2-4 years of experience. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: GoFasti is a Talent-as-a-Service company that bridges the gap between world-class developers and designers from Latin America and first-class companies around the globe. They specialize in providing pre-vetted top-tier talent at competitive prices while remaining compliant with Latin American labor laws.

Company Size: GoFasti has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and collaboration.

Founded: GoFasti was founded in 2021, making it a relatively new company with a strong focus on innovation and growth.

Company Description:

  • GoFasti is the bridge between world-class talent in Latin America and first-class companies around the world
  • Their team has over 10 years of experience independently hiring from Latin America
  • GoFasti’s hand-picked developers and designers are fluent English speakers working exclusively in US time zones
  • Their commitment to excellence and communication are some of their most upheld values

Company Specialties:

  • Technology
  • Software development
  • Fullstack development
  • Front end development
  • Back end development
  • Coding
  • Scaling
  • Engineers
  • Graphic designers
  • Sourcing

Company Website: gofasti.com

ASSUMPTION: GoFasti is a growing company with a strong focus on providing top-tier talent to first-class companies around the world. Their commitment to excellence and communication makes them an attractive option for job seekers looking to work with a dynamic and innovative team.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-4 years of experience in marketing, with a strong emphasis on social media.

Reporting Structure: The Social Media & Marketing Specialist will report directly to the GoFasti management team.

Work Arrangement: This role is a remote, independent contractor position with a flexible schedule.

Growth Opportunities:

  • As an independent contractor, the opportunity for growth is limited, but the role offers the chance to work directly with the GoFasti team and gain valuable experience in a dynamic and innovative environment
  • The role may lead to full-time employment opportunities in the future

ASSUMPTION: The Social Media & Marketing Specialist role offers a unique opportunity to work remotely with a growing company in the technology industry. While the role is an independent contractor position, it provides the chance to gain valuable experience and potentially lead to full-time employment opportunities in the future.

🌍 Location & Work Environment

Office Type: Remote (Central America)

Office Location(s): The role is remote, but the ideal candidate should be based in Central America

Geographic Context:

  • Central America is a region in North America that includes countries like Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama
  • The region offers a diverse range of cultures, landscapes, and climates, with a strong emphasis on Spanish as the primary language
  • The region is home to a growing number of technology companies and startups, with a strong focus on innovation and entrepreneurship

Work Schedule: Full-time (40 hours per week) with a flexible schedule

ASSUMPTION: The remote work environment offers a high degree of flexibility and the opportunity to work from anywhere in Central America. The ideal candidate will be comfortable working independently and managing their own time.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Application review/approval
  • Interview with GoFasti’s management
  • Profile review/approval
  • Interview with CEO
  • Hiring and onboarding

Key Assessment Areas:

  • Creativity and strategic thinking
  • Content creation and management skills
  • Communication and collaboration skills
  • Attention to detail and project management skills

Application Tips:

  • Highlight your experience in managing and growing social media channels, with a focus on Instagram and LinkedIn
  • Include examples of your content creation and management skills, with a focus on storytelling and brand-building
  • Tailor your resume and cover letter to emphasize your relevant skills and experience
  • Prepare for interview questions that focus on your creativity, strategic thinking, and communication skills

ATS Keywords: Social Media, Marketing, Content Creation, Copywriting, Visuals, Graphics, Video Production, Project Management, Analytics, SEO, CRM, Email Marketing, Performance Marketing, Attention to Detail, Creative Thinking, Storytelling, Brand Building

ASSUMPTION: The application process for this role is straightforward and focuses on assessing the candidate's creativity, strategic thinking, and communication skills. The ideal candidate will have a strong background in social media management and content creation, with a focus on Instagram and LinkedIn.

πŸ› οΈ Tools & Technologies

  • Canva
  • Figma
  • Meta Business Suite
  • Google Analytics
  • HubSpot (preferred)
  • Meta, LinkedIn, or Google (for performance marketing)

ASSUMPTION: The ideal candidate will have experience using tools like Canva, Figma, Meta Business Suite, and Google Analytics. Experience with HubSpot and performance marketing tools is preferred but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence
  • Communication
  • Innovation
  • Growth

Work Style:

  • Independent
  • Creative
  • Strategic
  • Collaborative

Self-Assessment Questions:

  • Do I have a strong background in social media management and content creation, with a focus on Instagram and LinkedIn?
  • Am I comfortable working independently and managing my own time?
  • Do I have a creative and strategic mindset, with a passion for storytelling and brand-building?
  • Am I comfortable working in a dynamic and innovative environment?

ASSUMPTION: The ideal candidate will be a strong fit for GoFasti's company culture, with a focus on excellence, communication, innovation, and growth. They will be comfortable working independently and collaboratively, with a creative and strategic mindset.

⚠️ Potential Challenges

  • The role is an independent contractor position, which may limit growth opportunities
  • The role requires a high degree of creativity and strategic thinking, which may be challenging for candidates without relevant experience
  • The role may require working with external collaborators, which may present communication and collaboration challenges
  • The role is remote, which may present challenges for candidates who prefer a traditional office environment

ASSUMPTION: The ideal candidate will be comfortable working independently and collaboratively, with a creative and strategic mindset. They will be able to overcome the challenges presented by the independent contractor position and remote work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Social Media Manager or Marketing Specialist role, but with a stronger emphasis on content creation and management
  • The role is unique in that it is an independent contractor position with a remote work environment, which may present challenges and opportunities
  • The role may lead to full-time employment opportunities in the future, depending on the candidate's performance and the company's growth

ASSUMPTION: The ideal candidate will have experience in a similar role, with a strong background in social media management and content creation. They will be comfortable working independently and collaboratively, with a creative and strategic mindset.

πŸ“ Sample Projects

  • Creating a social media campaign for a new product launch, including engaging content and visuals
  • Developing a content strategy for a personal brand or company, with a focus on storytelling and brand-building
  • Managing a marketing project, coordinating with external collaborators to ensure high-quality content

ASSUMPTION: The ideal candidate will have experience in similar projects, with a strong background in social media management and content creation. They will be able to apply their skills and experience to the role and deliver high-quality results.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does GoFasti support the professional development and growth of its independent contractors?
  • What are the key challenges facing the company, and how can this role help address them?
  • What is the company's long-term vision for this role, and how may it evolve over time?

ASSUMPTION: The ideal candidate will ask thoughtful and insightful questions during the interview process, demonstrating their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize your relevant skills and experience
  • Prepare for interview questions that focus on your creativity, strategic thinking, and communication skills
  • Follow up with the GoFasti team after submitting your application, expressing your interest in the role and the company
  • Prepare for the interview process, which may include multiple rounds and assessments

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.