ABM Marketing Manager

📌 Core Information

🔹 Job Title: ABM Marketing Manager

🔹 Company: Kontakt.io

🔹 Location: New York, NY, United States

🔹 Job Type: Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic ABM campaigns to drive engagement and revenue growth
• Collaborating cross-functionally with sales, product, and customer success teams to ensure marketing efforts support account success
• Creating personalized, multi-channel marketing experiences for high-value target accounts
• Measuring and optimizing campaign performance using data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to build effective relationships with both internal teams and target accounts.

📋 Key Responsibilities

✅ Develop and execute end-to-end ABM campaigns targeting high-value accounts, focusing on personalized marketing initiatives that drive engagement and sales growth.

✅ Partner closely with sales to understand account needs, challenges, and goals, aligning marketing efforts to support and maximize account success.

✅ Create and deliver multi-channel campaigns (email, direct mail, digital ads, events, webinars, etc.), tailoring strategies and tactics to each account for maximum impact.

✅ Collaborate with content, digital, and creative teams to produce personalized assets and messaging that resonate with key accounts.

✅ Build strong relationships with sales, customer success, and product teams to ensure ABM efforts are fully aligned and deliver a seamless experience for target accounts.

✅ Plan and manage high-touch, personalized events (virtual and in-person) such as exclusive webinars, roundtables, and industry gatherings for target accounts.

✅ Collaborate with content teams to develop tailored collateral, case studies, and presentations that align with the interests and needs of key personas within each account.

✅ Track and analyze ABM campaign performance using platforms like Salesforce, 6sense, and other analytics tools to monitor engagement, conversions, and ROI.

✅ Leverage data-driven insights to optimize and refine ABM strategies, ensuring continuous improvement and effectiveness.

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in B2B marketing, with a focus on Account-Based Marketing (ABM), ideally within the tech or healthcare environment

Required Skills:

• Proven experience designing and executing successful ABM campaigns, with a strong track record of driving engagement
• Solid understanding of ABM tools and platforms (Salesforce, 6sense, etc.) for campaign execution and reporting
• Excellent collaborative mindset and experience working directly with sales teams to develop and execute marketing programs that drive engagement and close deals faster
• Strong project management skills with the ability to manage multiple initiatives simultaneously while meeting deadlines and maintaining attention to detail
• Excellent communication skills, with the ability to explain complex strategies and tactics to both marketing and sales teams
• A creative “brand experience” mindset with the ability to think strategically and execute tactically
• Comfortable with data analysis and using insights to optimize marketing efforts

Preferred Skills:

• Experience with marketing automation platforms (e.g., Marketo, Pardot)
• Familiarity with CRM systems (e.g., Salesforce)
• Knowledge of the healthcare industry and its unique marketing challenges

ASSUMPTION: Candidates with experience in B2B marketing, ABM, and relevant industry knowledge will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on industry standards for mid-level marketing roles in New York City)

Benefits:

• Hybrid work environment (3 days in NYC office each week)
• Equity
• Health, dental, and vision insurance via Anthem
• Paid time off + 10 paid holidays
• Any equipment/tech that you need to do your job
• Enjoy free office snacks and drinks, occasional company-paid lunches, and team bonding events in NYC

Working Hours: Full-time, 40 hours per week, with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in New York City. The benefits package is competitive and designed to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Kontakt.io operates in the technology industry, focusing on indoor navigation, IoT, and RTLS solutions for healthcare operations. The company is known for its innovative platform that reduces waste, cuts costs, and improves revenue by improving asset utilization and staff productivity.

Company Size: With 51-200 employees, Kontakt.io is a mid-sized company where applicants can expect a collaborative and dynamic work environment. This size allows for ample opportunities for growth and impact on the company's success.

Founded: In 2013, Kontakt.io was founded with a mission to improve care delivery operations through innovative technology solutions.

Company Description:

• Kontakt.io is a technology company that builds the platform that care operations run on. Their platform uses AI, RTLS, and EHR data to enable self-learning agents to automate workflows, adapt in real-time, and orchestrate all of care delivery operations.
• The company's platform gives a clear picture of spaces, equipment, and people, eliminating inefficiencies and enhancing the patient experience. With measurable 10X ROI and over 20+ use cases, Kontakt.io is the go-to platform for better and faster care delivery operations.
• Kontakt.io is committed to making things easy for its users, focusing on simplicity, ease of use, ease of buying, and ease of deployment. The company also ensures unmatched scalability through its platform, pricing, and management strategies.

Company Specialties:

• Indoor Navigation
• IoT
• Beacons
• Indoor Positioning
• RTLS
• Indoor Location Services
• Smart Buildings
• AI
• Asset Tracking
• Staff Safety
• Healthcare Operations
• Space Occupancy
• Staff Workflow
• Bluetooth Low Energy
• Nurse Duress
• Medical Equipment Management
• Medical Device Tracking
• Hand Hygiene Compliance
• Smart Hospital
• Digital Transformation
• and Hospital Bed Management

Company Website: kontakt.io

ASSUMPTION: Kontakt.io is a dynamic and innovative company that values creativity, innovation, and personal growth. Applicants can expect a collaborative and supportive work environment that encourages professional development.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Marketing Director and works closely with sales, product, and customer success teams to ensure alignment and effectiveness of ABM campaigns.

Work Arrangement: Hybrid work arrangement with 3 days in the NYC office each week (Tues, Weds, Thurs) and 2 days remote.

Growth Opportunities:

• As the company continues to grow, there will be opportunities for the ABM Marketing Manager to take on more responsibilities and advance their career within the marketing department or the company.
• This role provides the opportunity to work closely with various teams and stakeholders, allowing the incumbent to develop a broad range of skills and gain valuable experience.
• Kontakt.io values internal promotions and provides opportunities for employees to grow and develop within the company.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities to support productivity and work-life balance.

Office Location(s): 19 W 34th St, New York, NY 10001, US

Geographic Context:

• New York City is a major hub for technology and innovation, providing ample opportunities for professional growth and development.
• The city offers a diverse range of cultural, recreational, and dining experiences, making it an attractive place to live and work.
• New York City is also home to a thriving healthcare industry, which is a key market for Kontakt.io's products and services.

Work Schedule: Full-time, 40 hours per week, with flexible hours and the ability to work remotely 2 days per week.

ASSUMPTION: The office environment at Kontakt.io is designed to be collaborative, innovative, and supportive of work-life balance. The location in New York City provides ample opportunities for professional growth and development, as well as access to a diverse range of cultural, recreational, and dining experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Marketing Director and other relevant stakeholders
• Final interview with the CEO or another executive team member
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign development
• Collaboration and communication skills
• Data analysis and reporting
• Understanding of the ABM tools and platforms
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your ABM experience and relevant skills
• Be prepared to discuss your experience with ABM campaigns and provide specific examples of your success in driving engagement and revenue growth
• Demonstrate your understanding of the healthcare industry and its unique marketing challenges
• Showcase your ability to work collaboratively with cross-functional teams and stakeholders
• Prepare thoughtful questions to ask the interview panel about the role, the team, and the company

ATS Keywords: Account-Based Marketing, ABM, B2B Marketing, Campaign Development, Collaboration, Data Analysis, Marketing Strategy, ABM Tools, Healthcare Marketing

ASSUMPTION: The interview process at Kontakt.io is designed to assess the candidate's skills, experience, and cultural fit for the role. Applicants can expect a thorough and comprehensive evaluation of their qualifications and potential for success in the position.

🛠️ Tools & Technologies

• Salesforce
• 6sense
• Marketo (or similar marketing automation platform)
• CRM system (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies listed are commonly used in B2B marketing and ABM roles. Candidates with experience using these tools and technologies will be well-suited for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Creative and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams and stakeholders?
• Do you have a strong data-driven mindset and the ability to use insights to optimize marketing efforts?
• Are you creative and strategic, with the ability to think outside the box and develop innovative marketing campaigns?
• Do you embrace a culture of continuous learning and improvement?

ASSUMPTION: Candidates who align with Kontakt.io's values and work style will be the best fit for this role. Applicants should carefully consider their fit with the company's culture and values before applying.

⚠️ Potential Challenges

• Managing multiple ABM campaigns simultaneously, requiring strong project management skills and the ability to prioritize effectively
• Working with a diverse range of stakeholders, including sales, product, and customer success teams, requiring excellent communication and collaboration skills
• Keeping up with the latest trends and best practices in ABM and marketing technology, requiring a commitment to continuous learning and professional development
• Balancing the need for personalized, tailored marketing campaigns with the need for scalability and efficiency

ASSUMPTION: These challenges are inherent in the role and require a proactive, strategic, and collaborative approach to overcome. Candidates who are up for the challenge and eager to make a meaningful impact on the company's success will be well-suited for this role.

📈 Similar Roles Comparison

• Compared to other ABM Marketing Manager roles, this position offers a unique opportunity to work with a cutting-edge technology company in the healthcare industry, providing ample opportunities for professional growth and development.
• While the role requires a strong background in ABM and B2B marketing, the focus on the healthcare industry and its unique marketing challenges sets it apart from other similar roles.
• Career path comparison: This role provides a clear path for advancement within the marketing department and the company as a whole, with opportunities for growth and progression based on performance and achievement.

ASSUMPTION: This role offers a unique combination of industry, company size, and career growth potential that sets it apart from similar roles in the market.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a major healthcare system, focusing on personalized marketing initiatives that drive engagement and revenue growth
• Collaborating with the content team to create tailored collateral, case studies, and presentations that align with the interests and needs of key personas within each target account
• Planning and managing a high-touch, personalized event (virtual or in-person) for a strategic target account, focusing on exclusive webinars, roundtables, or industry gatherings

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the ABM Marketing Manager will be responsible for in this role. Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their success in driving engagement and revenue growth.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM strategy and how this role fits into that overall plan?
• How does the marketing team collaborate with sales, product, and customer success teams to ensure alignment and effectiveness of ABM campaigns?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Kontakt.io support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team in the coming year, and how can this role help address them?
• How does Kontakt.io measure the success of its ABM campaigns, and what metrics are most important for this role to focus on?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, as well as to assess their fit with the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your ABM experience and relevant skills
• Prepare for your phone or video screen by researching the company and role, and practicing your responses to common interview questions
• Prepare thoughtful questions to ask the interview panel about the role, the team, and the company
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.