ABM Marketing Manager for devtool (Remote)

📌 Core Information 🔹 Job Title: ABM Marketing Manager for devtool (Remote) 🔹 Company: Nango 🔹 Location: Remote (Americas, EST time zone) 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: 2025-04-21 🔹 Experience Level: 2-5 years 🔹 Remote Status: Remote solely 🚀 Job Overview Nango is a fast-growing, open-source dev-tool startup backed by Y Combinator, seeking its first go-to-market hire to accelerate growth. As the ABM Marketing Manager, you'll own the top of the funnel, design, execute, and iterate on multi-channel campaigns, and work closely with founders and engineers to drive growth. 🔹 Assumption: This role requires a strong background in demand generation for B2B SaaS and a deep understanding of developers, making it an excellent fit for experienced marketing professionals with a technical background. 📋 Key Responsibilities ✅ Own and optimize the top of the funnel, focusing on driving qualified leads and opportunities. ✅ Design, execute, and iterate on multi-channel campaigns (outbound, paid, social, events, etc.). ✅ Write compelling messaging, outreach, ads copy, and other content. ✅ Build scalable processes to measure campaign success, track ROI, and inform future investment decisions. ✅ Develop a content calendar and collaborate with team members to produce case studies, whitepapers, and thought leadership materials. ✅ Continuously experiment, analyze, and iterate on strategies based on data and performance metrics. ✅ Join demos and customer conversations to understand the ideal customer profile (ICP) and align with product and sales teams. ✅ Bring creative energy and a test-and-learn mindset to help Nango stand out in a crowded market. 🔹 Assumption: This role requires a high level of ownership, strong work ethic, and exceptional organizational skills to manage multiple initiatives simultaneously. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). Experience: - Proven experience taking demand generation from 0 to 1 in a B2B SaaS environment. - Strong experience crafting messaging and campaign copy. - Native proficiency in English, both written and spoken. - Located in the EST time zone. Required Skills: - Exceptional ownership and strong work ethic. - Excellent organizational skills and ability to deliver on time. - Deep empathy and understanding for developers. - Data-first mindset and comfort with SQL. - Fast learner and adaptable to a fast-paced environment. - Strong experience with multi-channel campaigns and demand generation strategies. Preferred Skills: - Past experience in an early-stage or developer-tool startup. - Familiarity with open-source projects and developer communities. 🔹 Assumption: Candidates with a background as an engineer or in an engineer-facing role may have an advantage in this position. 💰 Compensation & Benefits Salary Range: $100,000 - $180,000 per year (based on experience and market rates for B2B SaaS marketing roles in the Americas). Benefits: - Competitive salary and equity compensation. - Flexible work schedule and remote work arrangement. - Opportunity to work with a talented, experienced team in a fast-growing startup environment. Working Hours: Full-time (40 hours per week), with flexibility to accommodate different work styles and time zones within the Americas. 🔹 Assumption: The salary range is estimated based on market rates for similar roles in B2B SaaS companies and may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specifically open-source dev-tools for SaaS products. Company Size: 2-10 employees (startup). Founded: 2023 (Y Combinator W23 batch). Company Description: - Nango is an open-source platform for product integrations, making it easy for engineering teams at SaaS companies to connect their products with 400+ other SaaS tools their customers use. - Just 1.5 years after launch, Nango's product is loved by 400+ companies in production. - Nango values humility, clarity, and effectiveness in serving developers and focuses on impact and outcomes over input and hours worked. Company Specialties: Open-source integrations, developer tools, SaaS products, and B2B marketing. Company Website: https://www.nango.dev 🔹 Assumption: Nango's small team size and startup nature allow for close collaboration with founders and a high level of ownership and responsibility for the ABM Marketing Manager. 📊 Role Analysis Career Level: Mid-level marketing role with significant responsibility and growth potential. Reporting Structure: This role reports directly to the founders and works closely with the founding engineers and customers. Work Arrangement: Remote solely, with a focus on the Americas (EST time zone). Growth Opportunities: - As Nango's first go-to-market hire, this role offers significant growth potential as the company expands. - The opportunity to work closely with founders and influence the company's growth strategy. - Potential to take on additional responsibilities and advance within the marketing team as the company grows. 🔹 Assumption: The ABM Marketing Manager's success in this role will directly impact Nango's growth trajectory and may open up new opportunities within the company. 🌍 Location & Work Environment Office Type: Remote work environment, with no physical office location. Office Location(s): N/A (remote work only). Geographic Context: The Americas, with a focus on the EST time zone. Work Schedule: Flexible work schedule, with a focus on delivering results and maintaining open lines of communication with the team. 🔹 Assumption: The remote work arrangement allows for a high degree of flexibility and autonomy, making it an attractive option for candidates seeking a work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video call with the founders to discuss the role and cultural fit. 3. Case study or project presentation (if applicable) and final interview with the founders. Key Assessment Areas: - Experience in demand generation for B2B SaaS. - Ability to craft compelling messaging and campaign copy. - Understanding of developers and developer tools. - Data analysis and SQL skills. - Cultural fit and alignment with Nango's values. Application Tips: - Tailor your resume and cover letter to highlight your demand generation experience and relevant skills. - Include specific examples of successful campaigns and their results. - Showcase your understanding of developers and developer tools in your application materials. - Prepare for interview questions related to your experience, skills, and cultural fit. ATS Keywords: Demand Generation, B2B SaaS, Messaging, Campaign Copy, Organizational Skills, Data Analysis, SQL, Fast Learner, Developer Empathy, Creative Energy, Test-and-Learn Mindset, Product Alignment, Customer Conversations, Multi-Channel Campaigns, Content Development. 🔹 Assumption: Nango's small team size and startup nature may result in a more informal and flexible interview process, with a focus on cultural fit and the candidate's ability to hit the ground running. 🛠️ Tools & Technologies - Multi-channel marketing platforms (e.g., HubSpot, Marketo, or similar). - CRM software (e.g., Salesforce, HubSpot CRM, or similar). - Data analysis and visualization tools (e.g., Tableau, Power BI, or similar). - SQL databases and query tools. - Project management and collaboration tools (e.g., Asana, Trello, or similar). 🔹 Assumption: The specific tools and technologies required for this role may vary depending on Nango's existing tech stack and the candidate's preferences and expertise. 👔 Cultural Fit Considerations Company Values: - Humility: Nango values humility in serving developers and fostering a collaborative work environment. - Clarity: Nango prioritizes clear communication and concise messaging in all aspects of the business. - Effectiveness: Nango focuses on impact and outcomes, ensuring that efforts are directed towards meaningful results. Work Style: - Autonomous: Nango values self-starters who can work independently and take ownership of their responsibilities. - Collaborative: Nango fosters a team-oriented work environment, with close collaboration between founders, engineers, and customers. - Results-driven: Nango focuses on delivering results and measuring success based on performance metrics. Self-Assessment Questions: - How do you embody Nango's values of humility, clarity, and effectiveness in your work? - How do you approach collaboration and communication in a remote work environment? - How do you prioritize and manage multiple initiatives simultaneously, ensuring that you deliver on time and meet deadlines? 🔹 Assumption: Nango's small team size and startup nature may result in a more casual and conversational interview process, with a focus on cultural fit and the candidate's ability to work well with the founders and other team members. ⚠️ Potential Challenges - Working in a fast-paced, startup environment with a high degree of ownership and responsibility. - Balancing multiple initiatives and priorities simultaneously, requiring strong organizational skills and time management. - Collaborating effectively with founders and engineers, requiring strong communication and interpersonal skills. - Developing a deep understanding of developers and developer tools, which may require additional learning and adaptation. 🔹 Assumption: The ABM Marketing Manager's success in this role will depend on their ability to adapt to the fast-paced startup environment, manage multiple priorities, and collaborate effectively with the team. 📈 Similar Roles Comparison - Product Marketing Manager (B2B SaaS): This role focuses on go-to-market strategy, product positioning, and messaging, while the ABM Marketing Manager role is more focused on demand generation and campaign execution. - Growth Marketing Manager (B2B SaaS): This role may involve a broader range of growth strategies, including product, marketing, and sales efforts, while the ABM Marketing Manager role is more focused on top-of-the-funnel marketing efforts. - ABM Marketing Manager (Enterprise): This role may involve larger budgets, more established processes, and a focus on enterprise-level accounts, while the ABM Marketing Manager role at Nango is focused on driving growth in a fast-paced startup environment. 🔹 Assumption: The ABM Marketing Manager role at Nango offers a unique opportunity to drive growth in a fast-growing startup environment, with a high degree of ownership and responsibility. 📝 Sample Projects - Developing and executing a multi-channel campaign to drive qualified leads and opportunities for a new product feature. - Conducting market research and analysis to identify the ideal customer profile (ICP) and develop targeted marketing strategies. - Creating a content calendar and producing case studies, whitepapers, and thought leadership materials to support marketing efforts. - Building and optimizing marketing funnels to track performance and ROI, and inform future investment decisions. 🔹 Assumption: The specific projects and initiatives for the ABM Marketing Manager will vary depending on Nango's growth trajectory and the candidate's skills and expertise. ❓ Key Questions to Ask During Interview - How do you approach developing messaging and campaign copy for a technical audience, such as developers? - Can you describe a time when you had to pivot a marketing strategy based on data or performance metrics? How did you approach this situation, and what was the outcome? - How do you balance multiple initiatives and priorities simultaneously, ensuring that you deliver on time and meet deadlines? - How do you collaborate effectively with founders and engineers, and how do you ensure that marketing efforts align with product and sales strategies? - What is your experience with open-source projects and developer communities, and how do you think this background will contribute to your success in this role? 🔹 Assumption: The interview questions should be tailored to assess the candidate's experience, skills, and cultural fit, with a focus on their ability to drive growth and success in the ABM Marketing Manager role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your demand generation experience and relevant skills. 3. Prepare for interview questions related to your experience, skills, and cultural fit. 4. Follow up with the hiring manager within one week of submitting your application to express your interest in the role. 5. If selected for an interview, be prepared to discuss your experience with demand generation, messaging, and campaign copy, as well as your understanding of developers and developer tools. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.