ABM & Marketing Ops Specialist (gn) - hybrid in Hasselt (Belgium) or fully remote in Europe

📌 Core Information

🔹 Job Title: ABM & Marketing Ops Specialist (gn)

🔹 Company: TrendMiner N.V.

🔹 Location: Hasselt, Belgium (Hybrid) or Fully Remote in Europe

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Hasselt, Belgium) or Fully Remote (Europe)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing CRM data flows and reporting infrastructure
• Designing and executing account-based marketing (ABM) campaigns
• Collaborating with product marketing and sales teams
• Analyzing campaign performance and optimizing strategies

ASSUMPTION: This role requires a strong balance between data management, marketing strategy, and cross-functional collaboration.

📋 Key Responsibilities

✅ Manage and optimize the CRM data pipeline to ensure clean, actionable contact/account data

✅ Build and maintain dashboards to track key marketing KPIs (MQLs, pipeline contribution, campaign performance, etc.)

✅ Collaborate with product marketing and sales to ensure data alignment and lead handoff processes

✅ Design and execute ABM programs targeting high-value accounts across email, paid ads (LinkedIn, Google), and nurture tracks

✅ Build segmented campaign workflows, audience lists, and automated nurture sequences

✅ Partner with product marketing and sales to align messaging, timing, and strategy for target account outreach

✅ Track ABM campaign performance and continuously optimize for engagement and pipeline growth

ASSUMPTION: This role involves a mix of data-driven tasks, campaign execution, and stakeholder communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3 years of experience in B2B marketing, with a focus on marketing ops and/or account-based marketing

Required Skills:

• Proficiency with marketing automation tools (e.g., HubSpot, Rollworks, Zoom info, Clay) and CRM systems (e.g., Salesforce)
• Strong analytical mindset, with experience in dashboards, attribution, and campaign performance metrics
• Familiarity with running paid digital campaigns (especially LinkedIn Ads and Google Ads)
• Experience building targeted email workflows and nurture sequences
• Willingness to learn about target industries
• Proficiency in both written and spoken English
• Clear communicator and natural collaborator across Sales and Marketing Teams

Preferred Skills:

• Experience working in a SaaS or high-growth B2B environment
• Proficiency in Dutch
• Basic HTML/CSS for email customization

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on marketing operations and/or account-based marketing. Proficiency in marketing automation tools and CRM systems is essential.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary and performance bonuses
• Remote-friendly work environment
• Learning & development budget
• A collaborative, high-impact marketing team with room to grow

Working Hours: Full-time (40 hours/week), with flexibility for remote workers

ASSUMPTION: The salary range is estimated based on industry standards for a marketing ops specialist role in Belgium. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Industrial Analytics

Company Size: 51-200 employees

Founded: 2008

Company Description:

• TrendMiner is a fast, powerful, and intuitive advanced industrial analytics platform designed for real-time monitoring and troubleshooting of industrial processes.
• The company provides robust data collection, analysis, and visualization, enabling everyone in industrial operations to make smarter data-driven decisions efficiently to accelerate innovation, optimization, and sustainable growth.
• TrendMiner has strategic partnerships with major players such as Amazon, Microsoft, SAP, GE Digital, Siemens, and AVEVA, and offers standard integrations with various historians.

Company Specialties:

• Advanced Industrial Analytics
• Self-Service Analytics
• Time Series Data Analysis
• Process Optimization
• Predictive Maintenance
• Operational Efficiency
• Asset Performance Management
• Process Data Visualization
• Root Cause Analysis
• Real-Time Monitoring
• Anomaly Detection
• Batch Analytics
• Energy Efficiency Optimization
• Digital Transformation
• Process Manufacturing Insights
• Machine Learning Applications
• Data-Driven Decision Making
• Process Excellence
• Production Troubleshooting
• Operational Sustainability
• Operations Performance Management

Company Website: www.trendminer.com

ASSUMPTION: TrendMiner is a well-established company in the industrial analytics space, with a strong focus on data-driven decision-making and process optimization.

📊 Role Analysis

Career Level: Mid-level marketing specialist

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with Product Marketing and Sales teams.

Work Arrangement: Hybrid (Hasselt, Belgium) or Fully Remote (Europe), with flexible hours and a focus on results.

Growth Opportunities:

• Potential career growth within the Marketing team or broader organization
• Opportunities to learn and develop skills in advanced analytics, ABM, and marketing operations
• Chance to work with a diverse, international team and gain exposure to various industries

ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (Hasselt, Belgium) or Fully Remote (Europe)

Office Location(s): Kempische Steenweg 309/5, Hasselt, Belgium

Geographic Context:

• Hasselt is a city in the Flemish region of Belgium, with a population of around 75,000 people.
• The city is known for its historic center, cultural attractions, and proximity to nature.
• Hasselt is well-connected by public transportation and has a vibrant business community.

Work Schedule: Full-time (40 hours/week), with flexibility for remote workers

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Technical skills in marketing automation, CRM, and analytics
• Campaign strategy and execution
• Communication and collaboration skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing ops and ABM experience
• Demonstrate your understanding of the role and how your skills match the required qualifications
• Showcase your ability to work collaboratively and adapt to different teams and environments

ATS Keywords: Marketing Operations, ABM, CRM, Marketing Automation, Campaign Performance, Data Analysis, Stakeholder Communication, Sales & Marketing Alignment

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, campaign strategy, communication, and collaboration abilities.

🛠️ Tools & Technologies

• Marketing Automation Tools: HubSpot, Rollworks, Zoom info, Clay
• CRM Systems: Salesforce
• Paid Digital Campaign Platforms: LinkedIn Ads, Google Ads
• Email Marketing Platforms: HubSpot, Mailchimp (or similar)
• Data Analysis Tools: Excel, Google Analytics, Tableau (or similar)

ASSUMPTION: The required tools and technologies may vary depending on the company's specific tech stack and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Sustainability

Work Style:

• Data-driven and results-oriented
• Collaborative and communicative
• Adaptable and problem-solving
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing campaign performance?
• Are you comfortable working collaboratively with cross-functional teams and stakeholders?
• Do you have a strong desire to learn and develop your skills in marketing operations and ABM?

ASSUMPTION: TrendMiner values candidates who are data-driven, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Keeping up with the latest trends and best practices in marketing operations and ABM
• Ensuring data accuracy and consistency across multiple platforms and systems
• Balancing on-site collaboration and remote work in a hybrid environment

ASSUMPTION: The role may present challenges related to managing multiple priorities, staying current with industry trends, and balancing on-site and remote work.

📈 Similar Roles Comparison

• Compared to a traditional marketing role, this position has a stronger focus on data management, analytics, and cross-functional collaboration
• ABM specialists in other industries may have different target accounts and campaign strategies, but the core responsibilities remain similar
• This role offers opportunities for career growth within the Marketing team or broader organization, similar to other mid-level marketing positions

ASSUMPTION: This role is similar to other marketing ops and ABM positions, with a focus on data management, campaign strategy, and cross-functional collaboration.

📝 Sample Projects

• Developing and executing an ABM campaign targeting high-value accounts in the manufacturing industry
• Optimizing the CRM data pipeline to improve data accuracy and consistency across marketing and sales teams
• Creating and maintaining dashboards to track key marketing KPIs and campaign performance

ASSUMPTION: Sample projects may vary depending on the specific needs and priorities of the company and its target industries.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with the Product Marketing and Sales teams?
• What are the most significant challenges facing the Marketing team currently, and how can this role help address them?
• What opportunities are there for professional growth and development within the Marketing team or broader organization?
• How does the company support work-life balance for remote and hybrid employees?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team dynamics, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing ops and ABM experience
• Prepare for a technical assessment or case study, focusing on your marketing automation, CRM, and analytics skills
• Follow up with the HR team one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.