πΉ Job Title: Account Based Digital Marketing Manager
πΉ Company: Qualys
πΉ Location: Pune, Maharashtra, India
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 20, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong understanding of the B2B sales cycle and experience in ABM, marketing automation, and CRM systems.
β Execute and optimize global ABM campaigns using 6sense, ensuring alignment with sales and marketing strategies to drive account engagement.
β Collaborate with sales and marketing teams to identify key accounts and ensure precise segmentation for targeted campaigns.
β Build, deploy, and refine ABM campaigns within 6sense, using data insights to continuously monitor performance and improve tactics.
β Measure and analyze campaign performance, providing actionable insights on account engagement, pipeline impact, and ROI.
β Partner with sales, marketing, and operations teams to ensure seamless campaign execution and consistent governance and best practices.
β Manage ABM tools and processes, ensuring data cleanliness, updating suppression lists, and maintaining system governance.
β Provide training and support to internal teams on ABM best practices and tools, staying ahead of emerging trends and evolving strategies.
β Track budgets and ROI for all ABM programs, delivering monthly pacing reports and recommendations to optimize spend.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple campaigns and stakeholders simultaneously.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in account-based marketing, B2B marketing, or a related role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the tech industry and familiarity with security and compliance solutions may have an advantage.
Salary Range: INR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Qualys operates in the computer and network security industry, focusing on security and compliance solutions for global IT assets.
Company Size: Qualys has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Qualys was founded in 1999 and has since grown to become a publicly traded company with a global presence.
Company Description:
Company Specialties:
Company Website: www.qualys.com
ASSUMPTION: Working at Qualys offers opportunities to collaborate with a diverse global team and contribute to innovative security solutions.
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and experience in ABM and marketing automation.
Reporting Structure: The ABM Manager will report directly to the Senior Director of Marketing and work closely with sales, marketing, and operations teams.
Work Arrangement: This role is on-site, with some flexibility for remote work. The work arrangement may include occasional travel for meetings and events.
Growth Opportunities:
ASSUMPTION: Successful candidates will have the opportunity to grow their careers within the company and contribute to its continued success.
Office Type: Qualys' Pune office is located in a modern business park with amenities and a collaborative work environment.
Office Location(s): Survey No. 20, 10th to 16th Floor, Tower B Panchshil Business Park, Pune, Maharashtra, India
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work and occasional overtime as needed.
ASSUMPTION: Working in Pune offers a unique blend of cultural experiences and professional opportunities, with a lower cost of living compared to major metropolitan areas.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: ABM, Marketing Automation, CRM, Sales Collaboration, Data-Driven Insights, Campaign Optimization, Budget Management, Global ABM Strategy
ASSUMPTION: The interview process may vary depending on the candidate's experience and qualifications, and the company's current hiring needs.
ASSUMPTION: The tools and technologies required for this role may evolve as the company's needs and the marketing landscape change.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Qualys' company values and work style will be more likely to succeed in the role and contribute to the company's continued success.
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their experience, skills, and adaptability.
ASSUMPTION: Candidates with experience in the tech industry and familiarity with security and compliance solutions may have an advantage in this role.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and the company, and their commitment to driving success in the position.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.