📌 Core Information
🔹 Job Title: Account-Based Marketing (ABM) Manager
🔹 Company: PagerDuty
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Office and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing targeted ABM programs for key accounts
- Collaborating with cross-functional teams to drive revenue growth and customer success
- Adopting a data-driven approach to optimize marketing pipeline contributions
- Building strong relationships within the marketing and sales teams
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Partner with Marketing, Sales, and Customer Success teams to identify top target accounts and objectives
✅ Develop and execute targeted, multi-channel ABM programs for key accounts, collaborating closely with sales and cross-functional marketing teams
✅ Work closely with Marketing Operations to support high-performance ABM marketing tools and integrations
✅ Own and track program results, measure success, and deliver insights to stakeholders across the business
✅ Define and implement scalable, repeatable processes to expand PagerDuty’s ABM programs across all strategic accounts globally
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis to drive successful ABM campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience executing successful ABM campaigns and 5-7 years of previous marketing or relevant experience
Required Skills:
- Proven track record of driving cross-functional collaboration to execute and optimize marketing campaigns
- Successfully implemented data-driven programs with key measurements for success
- Strong quantitative and analytical skills with an understanding of B2B marketing metrics
- CRM/marketing automation background, preferably Salesforce and Marketo
- Hands-on experience executing across web, email, and digital marketing channels
- Clear communication skills to articulate new ideas, products, and campaigns to both internal and external stakeholders
- Comfortable with project management across multiple teams, capable of prioritizing multiple workstreams and projects
Preferred Skills:
- B2B SaaS background
- Highly organized and efficient with the ability to develop and execute against an evolving plan
- Team player with the ability to work collaboratively and autonomously
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on ABM campaigns and data-driven strategies.
💰 Compensation & Benefits
Salary Range: CAD 98,000 - 149,000 per year
Benefits:
- Competitive salary
- Comprehensive benefits package from day one
- Flexible work arrangements
- Company equity
- Employee Stock Purchase Program
- Retirement or pension plan
- Generous paid vacation time
- Paid holidays and sick leave
- Dutonian Wellness Days & HibernationDuty
- Paid parental leave
- Paid volunteer time off
- Company-wide hack weeks
- Mental wellness programs
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in Toronto. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically digital operations management
Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration
Founded: 2009, with over a decade of experience in the industry
Company Description:
- PagerDuty is a global leader in digital operations management, enabling customers to achieve operational efficiency at scale with the PagerDuty Operations Cloud
- The company helps businesses achieve operational efficiency by identifying issues and opportunities in real-time and bringing together the right people to respond to problems faster and prevent them in the future
- PagerDuty serves over 18,000 businesses, including half of the Fortune 500 and nearly 70% of the Fortune 100
Company Specialties:
- Digital operations management
- Incident management
- Customer service operations
- AI-driven automation
Company Website: PagerDuty
ASSUMPTION: PagerDuty is a well-established company with a strong focus on innovation and customer success, making it an attractive place for marketing professionals looking to grow their careers.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the Senior Director of Marketing and collaborates closely with sales and marketing teams
Work Arrangement: Hybrid, with a flexible combination of remote and on-site work
Growth Opportunities:
- Expanding the ABM program across all strategic accounts globally
- Potential to lead and mentor junior marketing team members
- Career progression into senior marketing roles or management positions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the ABM program and take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern office space in downtown Toronto
Office Location(s): 905 King St W, 600, Toronto, Ontario M6K 3G9, CA
Geographic Context:
- Toronto is a multicultural city with a thriving tech industry and a high quality of life
- The office is conveniently located in the heart of downtown, with easy access to public transportation and amenities
- The city offers a wide range of cultural attractions, entertainment, and outdoor activities
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance, with the option to work from home or in the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven approach to marketing campaigns
- Collaboration and communication skills
- Project management and organizational skills
- Technical proficiency in ABM tools and marketing automation platforms
Application Tips:
- Highlight relevant ABM campaign experience and successes in your resume
- Tailor your cover letter to demonstrate your understanding of PagerDuty's business and the role's requirements
- Prepare examples of data-driven marketing campaigns and their results
- Research PagerDuty's company culture and values to show your fit during the interview
ATS Keywords: Account-Based Marketing, ABM, B2B SaaS, Marketing Automation, CRM, Data-Driven, Targeted Marketing, Pipeline Growth, Strategic Accounts
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data-driven approach, and collaboration skills, as well as their technical proficiency in ABM tools and marketing automation platforms.
🛠️ Tools & Technologies
- Demandbase (preferred ABM tool)
- Salesforce (CRM)
- Marketo (marketing automation)
- Google Analytics
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to executing and optimizing ABM campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive
- Innovative
- Reliable
- Empowered
Work Style:
- Collaborative and data-driven
- Flexible and adaptable
- Results-oriented and accountable
- Continuously learning and improving
Self-Assessment Questions:
- How have you demonstrated a customer-obsessed mindset in your previous roles?
- How do you approach working collaboratively with cross-functional teams to achieve common goals?
- How do you stay up-to-date with industry trends and best practices in ABM and digital marketing?
ASSUMPTION: PagerDuty values candidates who align with their company values and work style, demonstrating a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple workstreams and projects simultaneously
- Balancing strategic planning with tactical execution
- Adapting to a fast-paced, dynamic work environment
- Working effectively with remote team members and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on ABM campaigns and requires a deep understanding of key account strategy
- B2B SaaS experience is preferred, as the role involves working with enterprise-level clients and understanding their unique needs
- Career progression in this role may lead to senior marketing positions or management roles within the marketing department
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and data analysis, making it an attractive opportunity for marketing professionals looking to specialize in ABM.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a key strategic account, driving a 20% increase in pipeline growth
- Collaborating with the sales team to identify high-potential accounts and create tailored marketing plans to engage and nurture them
- Implementing a new ABM tool or integration to improve targeting and campaign performance, resulting in a 15% increase in engagement
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful ABM campaigns, collaborate effectively with cross-functional teams, and drive meaningful results.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for PagerDuty?
- What are the key priorities for this role in the first 90 days?
- How does PagerDuty support the growth and development of its marketing team members?
- What are the most significant challenges facing the ABM team currently, and how can this role help address them?
- How does PagerDuty foster a culture of innovation and continuous learning?
ASSUMPTION: Asking these questions will help the candidate better understand the role's context, priorities, and growth opportunities, as well as PagerDuty's company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your ABM campaign experience and relevant skills
- Write a cover letter explaining your interest in the role and how your background aligns with PagerDuty's mission and values
- Prepare examples of data-driven marketing campaigns and their results to showcase your qualifications
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
