📌 Core Information
🔹 Job Title: Account Based Marketing (ABM) - Manager/Senior Manager
🔹 Company: Veeva Systems
🔹 Location: France - Paris
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing impactful ABM strategies to drive growth across key accounts
- Collaborating with sales, strategy, services, and marketing teams for integrated, data-driven approaches
- Creating personalized and tailored experiences for key decision-makers within target accounts
- Building and executing global ABM programs from strategy to execution
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a deep understanding of ABM best practices to succeed.
📋 Key Responsibilities
✅ Deliver personalized and highly tailored experiences to key decision-makers within target accounts
✅ Create impactful global ABM programs from strategy to execution
✅ Scale 1:1 and 1:Few ABM initiatives
✅ Deliver messaging and assets tailored to the company identity and footprint
✅ Apply an experimentation mindset to ABM initiatives to drive, test, learn, and optimize
✅ Collaborate closely with account partners and strategy leads on strategies to support internal customer success initiatives
✅ Partner with product, content, field, and digital marketers to build, execute, and track ABM programs at the account level
✅ Work directly with customers and their internal teams
✅ Educate Veeva stakeholders on programs, share best practices, and provide visibility
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple priorities and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in ABM for an enterprise software or cloud-based solution provider
Required Skills:
- Proven track record of personalised content creation (web, video, slide deck…)
- Strong experience in building and executing integrated marketing programs, managing budgets, and reporting
- Proven ability to build relationships and collaborate across stakeholders
- Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
- Strong project management skills and ability to manage multiple priorities and projects at the same time, with excellent attention to detail
- Excellent team player with a positive attitude and a strong sense of ownership
- Strong track record of driving successful global ABM programs and deep understanding of ABM best practices and methodologies
Preferred Skills:
- Experience implementing and utilizing ABM software
- Experience with sales and marketing automation systems
- Experience in assisting with weekly and monthly marketing program reporting and metrics
- Any second language
- Experience in marketing to life sciences
ASSUMPTION: Given the global nature of this role, proficiency in a second language would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Based on industry standards for a Senior Marketing Manager role in Paris)
Benefits:
- Health & Wellness Reimbursements
- Veeva Giving 1%
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Paris. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on life sciences industry cloud solutions
Company Size: 5,001-10,000 employees, providing a large and established environment for growth and collaboration
Founded: 2007, with a strong track record of growth and success in the industry
Company Description:
- Veeva Systems is a leader in cloud-based software for the global life sciences industry
- Committed to innovation, product excellence, and customer success
- Headquartered in the San Francisco Bay Area with offices in Canada, Europe, Asia, and Latin America
Company Specialties:
- Master Data Management
- Regulatory
- Quality
- OpenData
- Safety
- R&D
- Study Startup
- Clinical Data Management
- CTMS
- Oncology Data
- eTMF
- Clinical Operations
- Events Management
- Territory Alignment
- Multichannel CRM
- Customer Reference Data
- Cosmetics
- Consumer Goods
- Chemical
- Animal Health
- Remote Engage Meeting
- Medical Devices
- EDC
- CDB
- Vault Coder
- Vault Payments
- Vault QMS
- Quality Docs
- and Medcomms
Company Website: http://www.veeva.com
ASSUMPTION: Veeva Systems is a well-established company with a strong presence in the life sciences industry, providing ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior Manager level, with potential for growth into a leadership role
Reporting Structure: This role reports directly to the Head of ABM and collaborates closely with various teams, including sales, strategy, services, and marketing
Work Arrangement: Remote OK, with the option to work from home or in the office, providing flexibility to thrive in an ideal environment
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to work on high-impact projects and drive strategic initiatives
- Career progression into leadership roles within the ABM team or broader marketing organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Veeva's Paris office is located in the 9th arrondissement, providing a modern and collaborative work environment
Office Location(s): 131 Avenue Charles de Gaulle, Neuilly-sur-Seine, IdF 92200, FR
Geographic Context:
- Paris is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
- The office is easily accessible by public transportation, with nearby metro and RER stations
- The area offers a range of dining, shopping, and entertainment options
Work Schedule: Flexible, with the option to work from home or in the office, providing a balance between work and personal life
ASSUMPTION: The Paris office provides a dynamic and engaging work environment, with easy access to amenities and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interview with the hiring manager
- Final interview with the Head of ABM or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Understanding of ABM strategies and best practices
- Ability to collaborate and build relationships across teams
- Project management skills and attention to detail
- Cultural fit and alignment with Veeva's values
Application Tips:
- Highlight your experience with ABM software and integrated marketing programs
- Tailor your resume to emphasize relevant skills and experiences for this role
- Prepare examples of successful ABM campaigns you've led or contributed to
- Be ready to discuss your approach to personalizing content for key decision-makers
ATS Keywords: Account-Based Marketing, ABM, Marketing Strategy, Integrated Marketing, Personalized Content, Global ABM Programs, Collaboration, Project Management
ASSUMPTION: The interview process is designed to assess your technical skills, cultural fit, and ability to thrive in a collaborative, fast-paced environment.
🛠️ Tools & Technologies
- ABM software (e.g., Engagio, Demandbase, or similar)
- Marketing automation systems (e.g., Marketo, Pardot, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Collaboration tools (e.g., Microsoft Office, Google Workspace, or similar)
ASSUMPTION: Proficiency in ABM software and marketing automation systems is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Do the Right Thing
- Customer Success
- Employee Success
- Speed
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you embody Veeva's values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- How do you prioritize and manage multiple projects and deadlines simultaneously?
ASSUMPTION: Veeva places a strong emphasis on cultural fit and values-driven decision-making, with a focus on collaboration, accountability, and customer success.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously, requiring strong organizational skills and time management
- Collaborating effectively with diverse teams across different geographies and time zones
- Keeping up with the fast-paced and ever-evolving nature of the ABM landscape
- Balancing the need for personalization with the scalability required for global ABM programs
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role focuses more on strategic ABM program development and execution than account-based sales development (ABSD) roles, which are more focused on sales enablement and pipeline generation
- Compared to traditional marketing roles, this position requires a deeper understanding of ABM best practices and a stronger focus on account-level personalization
- Career progression in ABM may involve moving into leadership roles within the ABM team or transitioning into a broader marketing leadership position
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles, requiring a strategic mindset and a deep understanding of ABM best practices.
📝 Sample Projects
- Developing and executing a global ABM program for a key pharmaceutical client, targeting multiple decision-makers within the organization
- Creating personalized content and messaging for a specific industry vertical, such as oncology or rare diseases
- Collaborating with the sales team to develop and execute a targeted ABM campaign for a strategic account, driving pipeline generation and revenue growth
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the ABM Manager role, requiring a strong understanding of both marketing and sales processes.
❓ Key Questions to Ask During Interview
- Can you describe the current ABM program landscape at Veeva, and how this role fits into that strategy?
- How does the ABM team collaborate with other marketing teams, such as product marketing or content marketing?
- What are the biggest challenges facing the ABM team in the next 6-12 months, and how can this role help address them?
- How does Veeva support the professional development and growth of its ABM team members?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your ABM experience, marketing program management skills, and ability to collaborate across teams
- Prepare a cover letter explaining your interest in the role and how your background and skills make you a strong fit for the position
- If you have examples of successful ABM campaigns or projects, be prepared to share them during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
