Account Based Marketing (ABM) - Manager/Senior Manager

📌 Core Information

🔹 Job Title: Account Based Marketing (ABM) - Manager/Senior Manager

🔹 Company: Veeva Systems

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing impactful ABM strategies to drive growth across key accounts
• Collaborating with cross-functional teams to ensure a fully integrated, data-driven approach
• Creating personalized and highly tailored experiences for key decision-makers within target accounts
• Building and executing global ABM programs from strategy to execution
• Applying an experimentation mindset to ABM initiatives to drive, test, learn, and optimize

ASSUMPTION: This role requires a strategic thinker with a strong background in ABM and a proven track record of driving successful global ABM programs. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with various teams across different geographies.

📋 Key Responsibilities

✅ Deliver personalised and highly tailored experiences to key decision-makers within the target accounts

✅ Create impactful global ABM programs from strategy to execution

✅ Scale 1:1 and 1:Few ABM initiatives

✅ Deliver messaging and assets, tailored to the company identity and footprint

✅ Apply an experimentation mindset to ABM initiatives to drive, test, learn, and optimize

✅ Collaborate closely with account partners and strategy leads on strategies to support internal customer success initiatives

✅ Partner with product, content, field, and digital marketers to build, execute, and track ABM programs at the account level

✅ Work directly with customers and their internal teams

✅ Educate Veeva stakeholders on programs, share best practices, and provide visibility

ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution. The ideal candidate will be comfortable managing multiple priorities and projects simultaneously, with excellent attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in ABM for an enterprise software or cloud-based solution provider

Required Skills:

• Proven track record of personalised content creation (web, video, slide deck…)
• Strong experience in building and executing integrated marketing programs, managing budgets, and reporting
• Proven ability to build relationships and collaborate across stakeholders
• Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
• Strong project management skills and ability to manage multiple priorities and projects at the same time, with excellent attention to detail
• Excellent team player with a positive attitude and a strong sense of ownership
• Strong track record of driving successful global ABM programs and deep understanding of ABM best practices and methodologies

Preferred Skills:

• Experience implementing and utilizing ABM software
• Experience with sales and marketing automation systems
• Experience in assisting with weekly and monthly marketing program reporting and metrics
• Any second language
• Experience in marketing to life sciences

ASSUMPTION: The ideal candidate will have a strong background in ABM and a proven track record of driving successful global ABM programs. They should be comfortable working in a dynamic, fast-paced environment and collaborating with various teams across different geographies.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for a Manager/Senior Manager role in London)

Benefits:

• Health & Wellness Reimbursements
• Veeva Giving 1%

Working Hours: Full-time, flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager/Senior Manager role in London with 5-10 years of experience in ABM. The actual salary may vary depending on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on the life sciences industry

Company Size: 5,001-10,000 employees, providing a large and established environment with ample opportunities for growth and collaboration

Founded: 2007, with a history of innovation and growth in the life sciences industry

Company Description:

• Veeva Systems is a leader in cloud-based software for the global life sciences industry
• Committed to innovation, product excellence, and customer success
• Has more than 875 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs

Company Specialties:

• Master Data Management
• Regulatory
• Quality
• OpenData
• Safety
• R&D
• Study Startup
• Clinical Data Management
• CTMS
• Oncology Data
• eTMF
• Clinical Operations
• Events Management
• Territory Alignment
• Multichannel CRM
• Customer Reference Data
• Cosmetics
• Consumer Goods
• Chemical
• Animal Health
• Remote Engage Meeting
• Medical Devices
• EDC
• CDB
• Vault Coder
• Vault Payments
• Vault QMS
• Quality Docs
• and Medcomms

Company Website: http://www.veeva.com

ASSUMPTION: Veeva Systems is a well-established company with a strong presence in the life sciences industry. The company's size and specialties provide ample opportunities for growth and collaboration within the marketing department.

📊 Role Analysis

Career Level: Manager/Senior Manager, providing an opportunity to lead a team and drive strategic initiatives

Reporting Structure: This role reports directly to the VP of Marketing and collaborates with various teams, including sales, strategy, services, and other marketing teams

Work Arrangement: Remote OK, with flexible work arrangements available

Growth Opportunities:

• Potential to lead and mentor a team of ABM specialists
• Opportunity to drive strategic initiatives and impact the company's growth
• Possibility to expand the role's scope and responsibilities based on performance and company needs

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to lead a team and drive strategic initiatives that impact the company's growth.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work remotely or in the office

Office Location(s): 4280 Hacienda Drive, Pleasanton, CA 94588, US; Avinguda Diagonal 420, 2º 1ª C.P., Barcelona, 08037, ES; RM1823, 18F Bund Centre, 222 Yan An Rd. East, Huang Pu District Shanghai, 200002, CN; 〒160-0023 東京都新宿区西新宿, 6-10-1m 日土地西新宿ビル 8階, Tokyo, JP; 20 Toronto St, Toronto, ON M5C 2B8, CA; 131 Avenue Charles de Gaulle, Neuilly-sur-Seine, IdF 92200, FR

Geographic Context:

• London, United Kingdom, with a vibrant and diverse cultural scene
• Access to international travel and global opportunities within the company
• Opportunity to work with a diverse and global team

Work Schedule: Full-time, with flexible work arrangements available

ASSUMPTION: The hybrid work environment and global office locations provide ample opportunities for collaboration and growth within the company. The location in London offers a vibrant and diverse cultural scene, with access to international travel and global opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Interview with the hiring manager
• Interview with the team or stakeholders
• Final interview with the VP of Marketing
• Offer and onboarding

Key Assessment Areas:

• ABM expertise and strategic thinking
• Collaboration and communication skills
• Project management skills and attention to detail
• Cultural fit and alignment with company values

Application Tips:

• Highlight your ABM experience and achievements in your resume and cover letter
• Tailor your application to demonstrate your understanding of the role and company
• Prepare examples of your ABM strategies and initiatives to discuss during the interview

ATS Keywords: Account-Based Marketing, ABM, Marketing Strategy, Global ABM, Integrated Marketing, Budget Management, Reporting, Collaboration, Project Management, Attention to Detail, Life Sciences Marketing

ASSUMPTION: The interview process is designed to assess the candidate's ABM expertise, strategic thinking, collaboration skills, and cultural fit. The ideal candidate will have a strong background in ABM and a proven track record of driving successful global ABM programs.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• LinkedIn Sales Navigator
• ABM software (e.g., Engagio, Demandbase, or 6sense)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The ideal candidate will have experience with ABM software, sales and marketing automation systems, and project management tools. Familiarity with the specific tools used by Veeva Systems is a plus.

👔 Cultural Fit Considerations

Company Values:

• Do the Right Thing
• Customer Success
• Employee Success
• Speed

Work Style:

• Collaborative and cross-functional
• Dynamic and fast-paced
• Data-driven and analytical
• Innovative and customer-focused

Self-Assessment Questions:

• How do you align with Veeva's company values?
• How do you approach collaboration and cross-functional teamwork?
• How do you stay organized and manage multiple priorities in a dynamic environment?

ASSUMPTION: Veeva Systems values a collaborative, dynamic, and data-driven work environment. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams across different geographies.

⚠️ Potential Challenges

• Managing multiple priorities and projects simultaneously, with excellent attention to detail
• Collaborating effectively with cross-functional teams across different geographies
• Keeping up with the fast-paced and dynamic nature of the role
• Adapting to a hybrid work environment and balancing remote and in-office work

ASSUMPTION: The role involves managing multiple priorities and projects simultaneously, collaborating with cross-functional teams, and keeping up with a fast-paced and dynamic environment. The ideal candidate will be comfortable working in a hybrid work environment and balancing remote and in-office work.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on Account-Based Marketing and strategic planning
• Industry-specific context: Life sciences industry focus, with a strong emphasis on customer success and regulatory compliance
• Career path comparison: Potential to lead and mentor a team of ABM specialists, with opportunities for growth and expansion based on performance and company needs

ASSUMPTION: This role offers unique opportunities for growth and leadership within the marketing department, with a focus on Account-Based Marketing and strategic planning in the life sciences industry.

📝 Sample Projects

• Developing and executing a global ABM program for a key strategic account
• Creating personalized and highly tailored content for key decision-makers within target accounts
• Collaborating with cross-functional teams to build, execute, and track ABM programs at the account level

ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution. The ideal candidate will have experience with ABM software, sales and marketing automation systems, and project management tools.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the growth and development of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?
• How does the company measure the success of its ABM initiatives?

ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your ABM experience and achievements
• Prepare examples of your ABM strategies and initiatives to discuss during the interview
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.