Account Based Marketing Administrator (Technical)

📌 Core Information

🔹 Job Title: Account Based Marketing Administrator (Technical)

🔹 Company: Global Payments Inc.

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Remote

🔹 Category: Not specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: True

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing marketing, advertising, and promotional activities for various products or channels.
• Collaborating with sales and product teams to develop strategic partnership activities.
• Overseeing creation and delivery of marketing materials to ensure brand consistency.
• Developing marketing strategies aligned with company goals and objectives.

ASSUMPTION: It's presumed that the role involves significant collaboration across various departments, given the company's scale and the role's breadth in promotional activities.

📋 Key Responsibilities

✅ Manage and approve marketing budgets and spending for diverse marketing functions.

✅ Collaborate with business development and product management on marketing collateral.

✅ Interpret strategic marketing plans to extend company’s brand vision.

✅ Develop promotional and advertising materials across various media platforms.

✅ Identify and build new relationship opportunities with clients and agencies.

✅ Support and develop product promotion and launch strategies.

✅ Serve as a marketing advocate and communications consultant to business units.

✅ Measure ROI for marketing projects and evaluate investment strategies.

ASSUMPTION: The list of responsibilities suggests a highly autonomous role requiring strategic decision-making capabilities.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: Minimum of 8 years in a relevant field.

Required Skills:

• Marketing and advertising experience.
• Budget management.
• Client relationships and strategic partnerships.

Preferred Skills:

• Experience in marketing services or financial services.
• Proficiency with sales force and email automation tools.

ASSUMPTION: Preferred skills imply a background in technology-driven and financial sectors, aiding substantial contribution to the marketing strategies.

💰 Compensation & Benefits

Salary Range: Not specified, typical industry standards suggest competitive compensation that aligns with senior roles in financial services marketing.

Benefits:

• Comprehensive health insurance.
• Retirement and savings plans.
• Professional development opportunities.

Working Hours: 40 hours per week, with potential for flexible arrangements depending on remote status.

ASSUMPTION: The compensation package is likely to reflect the high level of expertise and experience required for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees, signifying a large-scale operation with diverse teams and significant resource allocation.

Founded: Not specified, assumed long-standing presence based on its major industry impact.

Company Description:

• Empowers simple, fast, secure payments worldwide.
• Part of the S&P 500 and a Fortune 500® company.
• Operates in North America, Europe, Asia Pacific, and Latin America.

Company Specialties:

• Payments and integrated solutions.
• Omnichannel and contactless payments.
• Embedded fintech and B2B payments.

Company Website: Global Payments Website

ASSUMPTION: Global Payments is positioned as a leader in the financial services industry, promoting innovative payment solutions.

📊 Role Analysis

Career Level: Senior, with responsibilities requiring high autonomy and strategic influence.

Reporting Structure: Likely reports directly to senior marketing or executive leadership, given the strategic scope.

Work Arrangement: Remote, with possible travel for strategic meetings or client discussions.

Growth Opportunities:

• Advancement into executive marketing roles.
• Possibility to lead larger marketing campaigns.
• Opportunities to innovate with cutting-edge financial technology.

ASSUMPTION: The role provides significant growth potential, fostering leadership skills and cross-departmental collaborations.

🌍 Location & Work Environment

Office Type: Virtual office with flexible remote access.

Office Location(s): Primarily Atlanta, Georgia, with global collaboration.

Geographic Context:

• Central hub for financial innovation.
• Access to major domestic and international markets.
• Rich business networking opportunities.

Work Schedule: Standard business hours with potential for flexibility due to remote work nature.

ASSUMPTION: The remote setting suggests a diverse and inclusive work culture encouraging flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial application review by hiring manager.
• Preliminary phone screening to assess basic qualifications.
• In-depth interview rounds with key stakeholders.

Key Assessment Areas:

• Technical marketing knowledge and strategic thinking.
• Budget management and decision-making skills.
• Collaboration experience with cross-functional teams.

Application Tips:

• Highlight relevant marketing and strategic planning experience.
• Demonstrate proficiency with financial technology tools.
• Showcase flexibility and problem-solving skills through past projects.

ATS Keywords: Marketing strategy, budget management, digital marketing, client relations, financial services

ASSUMPTION: The application process likely emphasizes on showcasing the candidate’s robust experience in financial marketing.

🛠️ Tools & Technologies

• Salesforce for CRM and marketing automation.
• Digital marketing platforms like Google Analytics.
• Content management systems (CMS) for strategic content distribution.

ASSUMPTION: These tools are inferred based on industry standards for marketing management and automation.

👔 Cultural Fit Considerations

Company Values:

• Innovative thinking in financial technology.
• Strengthened through strategic partnerships and teamwork.
• Commitment to security and customer satisfaction.

Work Style:

• Collaborative and results-driven.
• Flexible with a focus on innovation.
• Proactive in addressing customer needs.

Self-Assessment Questions:

• How do you approach strategic marketing planning?
• What experience do you have with budget management?
• How have you collaborated with cross-functional teams previously?

ASSUMPTION: The cultural fit emphasizes strategic, innovative thinking with a profound sense of teamwork.

⚠️ Potential Challenges

• Managing complex marketing campaigns across global markets.
• Balancing budget constraints with creative marketing solutions.
• Adapting quickly to technological advances in payment solutions.
• Navigating remote work dynamics and collaboration.

ASSUMPTION: The challenges likely arise from the dynamic, fast-paced nature of the financial technology landscape.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position requires more technical acuity in fintech.
• Typically offers greater budgetary control and strategic influence.
• Involves higher interaction with senior management and clients directly.

ASSUMPTION: The role is distinct in its integration of marketing with technical and financial service aspects.

📝 Sample Projects

• Leading a cross-channel marketing campaign for a fintech product launch.
• Developing a content-rich proposal for strategic partner collaboration.
• Managing a digital marketing initiative with significant ROI analytics.

ASSUMPTION: Given the job scope, projects likely involve significant strategic depth and measurable outcomes.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges currently faced by the company?
• How does this role contribute to strategic growth objectives?
• What is the team structure for collaborative marketing projects?
• How is success measured for marketing initiatives within the company?
• What opportunities exist for professional development and skill enhancement?

ASSUMPTION: The questions are tailored to clarify the role’s strategic impact and personal growth opportunities within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Ensure your resume highlights relevant marketing experience.
• Attach a cover letter detailing your strategic vision for fintech marketing.
• Prepare for an interview focusing on technical skills and strategic planning.
• Connect with company employees on LinkedIn to learn more about the company culture.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.