Account-Based Marketing Manager

📌 Core Information

🔹 Job Title: Account-Based Marketing Manager

🔹 Company: incident.io

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing high-impact Account-Based Marketing (ABM) programs to accelerate deals and drive revenue growth.
• Creating personalized experiences through tailored campaigns, collaborating closely with the enterprise Sales team.
• Regularly measuring, analyzing, and communicating ABM campaign performance to stakeholders.
• Continuously refining ABM strategies based on data, feedback from Sales, and industry best practices.

ASSUMPTION: This role requires a strategic mindset, creativity, and strong collaboration skills to work closely with Sales and Product Marketing to build thoughtful campaigns.

📋 Key Responsibilities

✅ Develop and execute high-impact Account-Based Marketing (ABM) programs to accelerate deals and drive revenue growth.

✅ Create personalized experiences through tailored landing pages, content, digital advertising, direct mail campaigns, events, and social media.

✅ Collaborate closely with the enterprise Sales team and the rest of marketing to ensure alignment on account-specific goals and strategies.

✅ Regularly measure, analyze, and communicate ABM campaign performance, insights, and recommendations to stakeholders across the organization.

✅ Continuously refine ABM strategies based on data, feedback from Sales, and industry best practices.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills, attention to detail, and a proactive approach to overcoming challenges.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience executing personalized 1:1 and 1:few ABM campaigns in B2B SaaS

Required Skills:

• Exceptional project management skills, attention to detail, and a proactive approach to overcoming challenges.
• Strong analytical skills and knowledge of tools like Salesforce, HubSpot, Common Room, or Clay.
• Genuine interest or experience in areas like DevOps, engineering, or incident management, and comfort in a fast-paced environment with a strong bias for action.

Preferred Skills:

• Experience with marketing automation platforms and CRM systems.
• Familiarity with the tech industry and enterprise sales processes.

ASSUMPTION: Candidates with experience in B2B SaaS and a proven track record of driving revenue growth through ABM campaigns will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $140,000 - $170,000 per year (based on industry standards for a Marketing Manager with 2-5 years of experience in B2B SaaS)

Benefits:

• Market leading private medical insurance
• Generous parental leave
• First Friday of the month off
• Generous annual leave/PTO allowance
• Competitive salary and equity
• Remote working and personal development budget
• Enhanced pension/401k

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in B2B SaaS. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically incident management and response

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2021, with a short but successful history in the incident management space

Company Description:

• incident.io is the leading all-in-one platform for incident management, helping teams respond fast, reduce downtime, and improve every time something goes wrong.
• The platform integrates on-call scheduling, incident response, and status pages, bringing everything you need to manage incidents into one place.
• incident.io enables 10,000+ responders at over 600 companies, including Netflix, Etsy, monday.com, Intercom, and Skyscanner, to streamline, resolve, and learn from every incident.

Company Specialties:

• Incident management
• On-call scheduling
• Incident response
• Status pages

Company Website: https://incident.io/

ASSUMPTION: incident.io is a well-funded, rapidly growing startup with a strong focus on product development and customer success.

📊 Role Analysis

Career Level: Mid-level Marketing role, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Marketing and collaborates closely with the enterprise Sales team and other marketing functions

Work Arrangement: Remote OK, with flexibility for remote work and occasional in-person collaboration

Growth Opportunities:

• Expanding the ABM program to other regions and markets
• Taking on additional marketing responsibilities as the team grows
• Developing expertise in incident management and related technologies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with offices in San Francisco, New York, and London

Office Location(s): 531 Howard St, Floor 3, San Francisco, California 94105, US; 135 Madison Ave, 11th Floor, New York, NY 10016, US; 66 City Road, London, England EC1Y 2AL, GB

Geographic Context:

• San Francisco: A major tech hub with a vibrant startup scene and a diverse talent pool
• New York: A global financial and business center with a strong tech industry
• London: A major European tech hub with a strong focus on fintech and enterprise software

Work Schedule: Full-time, with flexibility for remote work and occasional in-person collaboration

ASSUMPTION: The company's hybrid work environment offers the best of both worlds, with opportunities for in-person collaboration and the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing
• Case study or project presentation, followed by Q&A with the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and ABM campaign development
• Collaboration and communication skills
• Analytical skills and data-driven decision making
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant ABM campaign experience and results in your resume
• Prepare a case study or project presentation showcasing your ABM expertise
• Research incident.io and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Account-Based Marketing, B2B SaaS, Sales Alignment, Digital Advertising, Content Creation, Social Media, Direct Mail Campaigns, Event Management, Data Analysis, DevOps, Incident Management, Fast-Paced Environment, Proactive Approach

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, collaboration skills, and cultural fit, with a strong emphasis on ABM campaign development and execution.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Common Room
• Clay
• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The required tools and technologies for this role are standard in the B2B SaaS industry and can be learned by candidates with relevant marketing experience.

👔 Cultural Fit Considerations

Company Values:

• Pragmatism
• Quality
• Magic
• Pace

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced environment and enjoy working on multiple projects simultaneously?
• Are you comfortable collaborating closely with Sales and adapting strategies based on performance data and feedback?
• Do you have a strong bias for action and a proactive approach to problem-solving?

ASSUMPTION: incident.io values candidates who are pragmatic, results-driven, and comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple ABM campaigns simultaneously, requiring strong project management skills and attention to detail
• Adapting to a fast-paced, dynamic work environment with a strong bias for action
• Collaborating closely with Sales and other marketing functions, requiring strong communication and collaboration skills
• Keeping up with industry best practices and emerging trends in ABM and incident management

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and career advancement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Account-Based Marketing and requires a deep understanding of enterprise sales processes
• In the tech industry, incident management is a growing and increasingly competitive market, with a strong focus on innovation and customer success
• Career paths in ABM can lead to roles in marketing leadership, sales enablement, or even transition to sales, depending on the candidate's interests and skills

ASSUMPTION: This role offers a unique opportunity to specialize in ABM and gain valuable experience in a fast-growing, competitive market.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a key enterprise account, resulting in a significant increase in pipeline and revenue
• Creating personalized content and collateral for a small group of high-potential accounts, tailored to their specific business goals and challenges
• Analyzing ABM campaign performance data and using insights to refine strategies and improve results over time

ASSUMPTION: These sample projects demonstrate the strategic, creative, and data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM strategy and how this role fits into its evolution?
• How does the marketing team collaborate with Sales to ensure alignment on account-specific goals and strategies?
• What are the biggest challenges facing the incident management market, and how does incident.io differentiate itself from competitors?
• How does incident.io support the growth and development of its employees, particularly in marketing roles?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: These key questions help candidates better understand the role, the company, and the incident management market, enabling them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/incident/060a7db7-1cf4-4347-a08d-e59f9e3241af
• Customize your resume to highlight relevant ABM campaign experience and results
• Prepare a case study or project presentation showcasing your ABM expertise
• Research incident.io and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.