Account Based Marketing Manager

📌 Core Information

🔹 Job Title: Account Based Marketing Manager

🔹 Company: Achievers

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time permanent

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of integrated ABM programs
• Cross-functional collaboration with sales, product marketing, content, and ops
• Campaign development across 1:1, 1:Few, and 1:Many motions
• Data-driven approach to monitor campaign performance and iterate
• Strong focus on driving engagement, accelerating pipeline, and generating revenue

ASSUMPTION: This role requires a strategic mindset, excellent project management skills, and the ability to thrive in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Lead the planning and execution of integrated ABM programs that align to prospecting and pipeline acceleration goals

✅ Select and orchestrate the right mix of tactics to engage target accounts

✅ Partner with sales to build account insights and develop campaigns tailored to buying committees, pain points, and intent signals

✅ Collaborate with regional marketing teams to build localized campaigns with nuance for specific geos and verticals

✅ Drive content personalization strategies across channels in partnership with the Website, Content, and Product Marketing teams

✅ Align closely with the Revenue Production team to activate short-term campaigns and sales enablement

✅ Own campaign timelines and asset development, working cross-functionally to build landing pages, ads, nurture flows, etc.

✅ Monitor campaign performance and iterate in real-time with Marketing Ops and channel leads

✅ Report on ABM program impact with a clear view into account engagement, influence, pipeline, and revenue

✅ Facilitate sales enablement sessions to brief GTM teams on campaign strategy, execution timelines, and follow-up actions

✅ Stay current with ABM best practices by participating in training, certifications, and reviewing award-winning campaigns.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years in B2B marketing, with 2+ years focused on ABM or enterprise campaign strategy

Required Skills:

• Strong understanding of B2B buyer journeys and how to activate campaigns across the funnel
• Experience with ABM platforms and tools (e.g., 6sense, Demandbase, Terminus), plus CRM/automation tools like Salesforce, Marketo, HubSpot
• Proven success launching and scaling campaigns across tiers (1:1 to 1:Many)
• Clear communicator and cross-functional collaborator—comfortable working with sales, content, and leadership teams
• Strong project manager with experience in Asana, Wrike, Monday.com, or similar
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies
• A creative thinker with a passion for innovation and continuous learning

Preferred Skills:

• Experience with employee recognition software or platforms
• Familiarity with the tech industry and enterprise-level marketing

ASSUMPTION: Candidates with experience in B2B marketing, ABM, and relevant tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for mid-senior level ABM managers in Toronto)

Benefits:

• Competitive Pay
• Parental Leave Top-up
• Health Benefits and Life Insurance Coverage Upon Your First Day
• RRSP Matching
• Flexible Vacation
• Employee and Family Assistance Program
• Full access to the LinkedIn Learning Library
• Internal Mentorship Program
• Employee-Led Employee Resource Groups
• A beautiful office space located in Liberty Village, Toronto
• Participation in our Points-based Employee Recognition Program
• Opportunities for professional development and career growth

Working Hours: Full-time, 40 hours per week (Hybrid work arrangement with 2-3 days on-site per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level ABM managers in Toronto. Actual compensation may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Employee Recognition and Engagement

Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and innovative work environment

Founded: 2002, with a rich history in employee recognition and engagement software

Company Description:

• Achievers is the world’s most utilized recognition and reward software
• Helps business leaders shape their workforce by turning core values into everyday behaviors
• Empowers organizations to build cultures that perform through industry-leading recognition frequency, a global rewards marketplace, and powerful insights

Company Specialties:

• Global Rewards
• Employee Engagement
• Employee Recognition Software
• Rewards and Recognition
• Social Recognition
• Employee Recognition
• Employee Success
• Employee Experience
• Employee Rewards
• Workforce Engagement

Company Website: www.achievers.com

ASSUMPTION: Achievers is a well-established company in the employee recognition and engagement software industry, with a strong focus on employee success and engagement.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and career development

Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar position

Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week and the rest of the time working remotely

Growth Opportunities:

• Potential to advance to a senior or director-level role within the marketing department
• Opportunities to lead and mentor junior team members as the team grows
• Chance to work on high-impact projects that drive business results and shape the company's marketing strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Liberty Village, Toronto

Office Location(s): 99 Atlantic Ave, Suite 700, Toronto, Ontario M6K3J8, CA

Geographic Context:

• Liberty Village is a vibrant, mixed-use neighborhood in Toronto, known for its tech and creative industries
• Close proximity to public transportation, shops, restaurants, and parks
• Achievers' office is located in a newly developed building with state-of-the-art facilities

Work Schedule: Full-time, with a hybrid work arrangement that offers flexibility and a healthy work-life balance

ASSUMPTION: The office environment at Achievers is modern, collaborative, and designed to foster innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager and a member of the HR team to discuss the role, responsibilities, and company culture
• Final interview with key stakeholders to assess fit within the team and company

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Experience with ABM platforms and tools
• Ability to work independently and manage multiple projects
• Alignment with Achievers' company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience with ABM, B2B marketing, and related tools
• Be prepared to discuss your experience with ABM platforms and tools, as well as your approach to campaign strategy and execution
• Research Achievers' company culture and be ready to discuss how your values and work style align with the company's

ATS Keywords: Account-Based Marketing, ABM, B2B Marketing, Campaign Strategy, Project Management, Data Analysis, Collaboration, Content Personalization, Sales Enablement, CRM Tools, Marketing Automation, Communication, Creative Thinking, Innovation, Continuous Learning

ASSUMPTION: The interview process at Achievers is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the company.

🛠️ Tools & Technologies

• ABM platforms: 6sense, Demandbase, Terminus
• CRM/automation tools: Salesforce, Marketo, HubSpot
• Project management tools: Asana, Wrike, Monday.com
• Data analysis tools: Excel, Google Analytics, Tableau
• Content creation and design tools: Adobe Creative Suite, Canva, Google Workspace

ASSUMPTION: The tools and technologies listed are commonly used in ABM and marketing roles, but the specific tools used may vary based on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first in everything we do
• Innovative: We embrace change and continuously improve
• Collaborative: We work together to achieve more
• Inclusive: We foster a diverse and inclusive work environment
• Accountable: We take ownership and deliver results

Work Style:

• Dynamic and fast-paced, with a focus on execution and results
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on continuous improvement
• Creative and innovative, with a willingness to take risks and learn from failures

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working collaboratively with various teams and stakeholders?
• Do you have a strong analytical mindset and a passion for data-driven decision-making?
• Are you creative and innovative, with a willingness to take risks and learn from failures?
• Do you align with Achievers' company values and culture?

ASSUMPTION: Achievers values a dynamic, collaborative, and innovative work environment, with a strong emphasis on customer-centricity and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the need for strategic planning with the need for quick execution
• Working with a diverse range of stakeholders, including sales, product marketing, content, and ops teams
• Keeping up with the latest ABM best practices and industry trends
• Adapting to changes in the market and adjusting campaigns accordingly

ASSUMPTION: This role requires strong project management skills, the ability to thrive in a fast-paced environment, and a willingness to adapt to changes in the market.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this ABM-focused position requires a stronger emphasis on data-driven decision-making and collaboration with sales teams
• Unlike other marketing roles, this position involves a high degree of strategic planning and execution, with a focus on driving engagement, accelerating pipeline, and generating revenue
• Career path comparison: This role can lead to senior or director-level positions within the marketing department, with opportunities to specialize in ABM or take on broader marketing leadership responsibilities

ASSUMPTION: This ABM-focused role requires a unique blend of strategic thinking, data-driven decision-making, and cross-functional collaboration, with a strong emphasis on driving business results.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a key enterprise account, with a focus on driving engagement and accelerating pipeline
• Collaborating with regional marketing teams to create localized campaigns for specific geos and verticals, with a focus on nuance and relevance
• Partnering with the Revenue Production team to activate short-term campaigns and sales enablement, with a focus on driving immediate results and influencing long-term pipeline

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the ABM Manager role at Achievers.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Achievers support the growth and development of its employees, particularly in marketing roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Achievers measure the success of its ABM campaigns, and what are the key metrics I should focus on?
• What are the biggest challenges facing the ABM team currently, and how can this role help address them?

ASSUMPTION: These key questions help assess the team dynamics, growth opportunities, and priorities for the ABM Manager role at Achievers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with ABM, B2B marketing, and related tools
• Prepare for your interview by researching Achievers' company culture and values, and be ready to discuss your alignment with the company
• If selected for a final interview, be prepared to present a sample ABM campaign plan or strategy, demonstrating your understanding of the role and Achievers' business
• Follow up with the hiring manager and HR team after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.