📌 Core Information
🔹 Job Title: Account Based Marketing Manager
🔹 Company: Achievers
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of integrated ABM programs
- Cross-functional collaboration with sales, product marketing, content, and ops
- Campaign development across 1:1, 1:Few, and 1:Many motions
- Data-driven approach to monitor campaign performance and iterate
- Strong focus on driving engagement, accelerating pipeline, and generating revenue
ASSUMPTION: This role requires a strategic mindset, excellent project management skills, and the ability to thrive in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Lead the planning and execution of integrated ABM programs that align to prospecting and pipeline acceleration goals
✅ Select and orchestrate the right mix of tactics to engage target accounts
✅ Partner with sales to build account insights and develop campaigns tailored to buying committees, pain points, and intent signals
✅ Collaborate with regional marketing teams to build localized campaigns with nuance for specific geos and verticals
✅ Drive content personalization strategies across channels in partnership with the Website, Content, and Product Marketing teams
✅ Align closely with the Revenue Production team to activate short-term campaigns and sales enablement
✅ Own campaign timelines and asset development, working cross-functionally to build landing pages, ads, nurture flows, etc.
✅ Monitor campaign performance and iterate in real-time with Marketing Ops and channel leads
✅ Report on ABM program impact with a clear view into account engagement, influence, pipeline, and revenue
✅ Facilitate sales enablement sessions to brief GTM teams on campaign strategy, execution timelines, and follow-up actions
✅ Stay current with ABM best practices by participating in training, certifications, and reviewing award-winning campaigns.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in B2B marketing, with 2+ years focused on ABM or enterprise campaign strategy
Required Skills:
- Strong understanding of B2B buyer journeys and how to activate campaigns across the funnel
- Experience with ABM platforms and tools (e.g., 6sense, Demandbase, Terminus), plus CRM/automation tools like Salesforce, Marketo, HubSpot
- Proven success launching and scaling campaigns across tiers (1:1 to 1:Many)
- Clear communicator and cross-functional collaborator—comfortable working with sales, content, and leadership teams
- Strong project manager with experience in Asana, Wrike, Monday.com, or similar
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies
- A creative thinker with a passion for innovation and continuous learning
Preferred Skills:
- Experience with employee recognition software or platforms
- Familiarity with the tech industry and enterprise-level marketing
ASSUMPTION: Candidates with experience in B2B marketing, ABM, and relevant tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for mid-senior level ABM managers in Toronto)
Benefits:
- Competitive Pay
- Parental Leave Top-up
- Health Benefits and Life Insurance Coverage Upon Your First Day
- RRSP Matching
- Flexible Vacation
- Employee and Family Assistance Program
- Full access to the LinkedIn Learning Library
- Internal Mentorship Program
- Employee-Led Employee Resource Groups
- A beautiful office space located in Liberty Village, Toronto
- Participation in our Points-based Employee Recognition Program
- Opportunities for professional development and career growth
Working Hours: Full-time, 40 hours per week (Hybrid work arrangement with 2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level ABM managers in Toronto. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Employee Recognition and Engagement
Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and innovative work environment
Founded: 2002, with a rich history in employee recognition and engagement software
Company Description:
- Achievers is the world’s most utilized recognition and reward software
- Helps business leaders shape their workforce by turning core values into everyday behaviors
- Empowers organizations to build cultures that perform through industry-leading recognition frequency, a global rewards marketplace, and powerful insights
Company Specialties:
- Global Rewards
- Employee Engagement
- Employee Recognition Software
- Rewards and Recognition
- Social Recognition
- Employee Recognition
- Employee Success
- Employee Experience
- Employee Rewards
- Workforce Engagement
Company Website: www.achievers.com
ASSUMPTION: Achievers is a well-established company in the employee recognition and engagement software industry, with a strong focus on employee success and engagement.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career development
Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar position
Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week and the rest of the time working remotely
Growth Opportunities:
- Potential to advance to a senior or director-level role within the marketing department
- Opportunities to lead and mentor junior team members as the team grows
- Chance to work on high-impact projects that drive business results and shape the company's marketing strategy
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Liberty Village, Toronto
Office Location(s): 99 Atlantic Ave, Suite 700, Toronto, Ontario M6K3J8, CA
Geographic Context:
- Liberty Village is a vibrant, mixed-use neighborhood in Toronto, known for its tech and creative industries
- Close proximity to public transportation, shops, restaurants, and parks
- Achievers' office is located in a newly developed building with state-of-the-art facilities
Work Schedule: Full-time, with a hybrid work arrangement that offers flexibility and a healthy work-life balance
ASSUMPTION: The office environment at Achievers is modern, collaborative, and designed to foster innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager and a member of the HR team to discuss the role, responsibilities, and company culture
- Final interview with key stakeholders to assess fit within the team and company
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Experience with ABM platforms and tools
- Ability to work independently and manage multiple projects
- Alignment with Achievers' company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience with ABM, B2B marketing, and related tools
- Be prepared to discuss your experience with ABM platforms and tools, as well as your approach to campaign strategy and execution
- Research Achievers' company culture and be ready to discuss how your values and work style align with the company's
ATS Keywords: Account-Based Marketing, ABM, B2B Marketing, Campaign Strategy, Project Management, Data Analysis, Collaboration, Content Personalization, Sales Enablement, CRM Tools, Marketing Automation, Communication, Creative Thinking, Innovation, Continuous Learning
ASSUMPTION: The interview process at Achievers is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the company.
🛠️ Tools & Technologies
- ABM platforms: 6sense, Demandbase, Terminus
- CRM/automation tools: Salesforce, Marketo, HubSpot
- Project management tools: Asana, Wrike, Monday.com
- Data analysis tools: Excel, Google Analytics, Tableau
- Content creation and design tools: Adobe Creative Suite, Canva, Google Workspace
ASSUMPTION: The tools and technologies listed are commonly used in ABM and marketing roles, but the specific tools used may vary based on the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers first in everything we do
- Innovative: We embrace change and continuously improve
- Collaborative: We work together to achieve more
- Inclusive: We foster a diverse and inclusive work environment
- Accountable: We take ownership and deliver results
Work Style:
- Dynamic and fast-paced, with a focus on execution and results
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement
- Creative and innovative, with a willingness to take risks and learn from failures
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working collaboratively with various teams and stakeholders?
- Do you have a strong analytical mindset and a passion for data-driven decision-making?
- Are you creative and innovative, with a willingness to take risks and learn from failures?
- Do you align with Achievers' company values and culture?
ASSUMPTION: Achievers values a dynamic, collaborative, and innovative work environment, with a strong emphasis on customer-centricity and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the need for strategic planning with the need for quick execution
- Working with a diverse range of stakeholders, including sales, product marketing, content, and ops teams
- Keeping up with the latest ABM best practices and industry trends
- Adapting to changes in the market and adjusting campaigns accordingly
ASSUMPTION: This role requires strong project management skills, the ability to thrive in a fast-paced environment, and a willingness to adapt to changes in the market.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this ABM-focused position requires a stronger emphasis on data-driven decision-making and collaboration with sales teams
- Unlike other marketing roles, this position involves a high degree of strategic planning and execution, with a focus on driving engagement, accelerating pipeline, and generating revenue
- Career path comparison: This role can lead to senior or director-level positions within the marketing department, with opportunities to specialize in ABM or take on broader marketing leadership responsibilities
ASSUMPTION: This ABM-focused role requires a unique blend of strategic thinking, data-driven decision-making, and cross-functional collaboration, with a strong emphasis on driving business results.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a key enterprise account, with a focus on driving engagement and accelerating pipeline
- Collaborating with regional marketing teams to create localized campaigns for specific geos and verticals, with a focus on nuance and relevance
- Partnering with the Revenue Production team to activate short-term campaigns and sales enablement, with a focus on driving immediate results and influencing long-term pipeline
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the ABM Manager role at Achievers.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Achievers support the growth and development of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Achievers measure the success of its ABM campaigns, and what are the key metrics I should focus on?
- What are the biggest challenges facing the ABM team currently, and how can this role help address them?
ASSUMPTION: These key questions help assess the team dynamics, growth opportunities, and priorities for the ABM Manager role at Achievers.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with ABM, B2B marketing, and related tools
- Prepare for your interview by researching Achievers' company culture and values, and be ready to discuss your alignment with the company
- If selected for a final interview, be prepared to present a sample ABM campaign plan or strategy, demonstrating your understanding of the role and Achievers' business
- Follow up with the hiring manager and HR team after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
