A

Account Based Marketing Manager

Achievers
Full-time
On-site
Toronto, Ontario, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Account Based Marketing Manager

πŸ”Ή Company: Achievers

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Full-time permanent

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-18

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic planning and execution of integrated ABM programs
  • Cross-functional collaboration with sales, product marketing, content, and ops
  • Campaign development across 1:1, 1:Few, and 1:Many motions
  • Data-driven approach to monitor campaign performance and iterate
  • Strong focus on driving engagement, accelerating pipeline, and generating revenue

ASSUMPTION: This role requires a strategic mindset, excellent project management skills, and the ability to thrive in a dynamic, cross-functional environment.

πŸ“‹ Key Responsibilities

βœ… Lead the planning and execution of integrated ABM programs that align to prospecting and pipeline acceleration goals

βœ… Select and orchestrate the right mix of tactics to engage target accounts

βœ… Partner with sales to build account insights and develop campaigns tailored to buying committees, pain points, and intent signals

βœ… Collaborate with regional marketing teams to build localized campaigns with nuance for specific geos and verticals

βœ… Drive content personalization strategies across channels in partnership with the Website, Content, and Product Marketing teams

βœ… Align closely with the Revenue Production team to activate short-term campaigns and sales enablement

βœ… Own campaign timelines and asset development, working cross-functionally to build landing pages, ads, nurture flows, etc.

βœ… Monitor campaign performance and iterate in real-time with Marketing Ops and channel leads

βœ… Report on ABM program impact with a clear view into account engagement, influence, pipeline, and revenue

βœ… Facilitate sales enablement sessions to brief GTM teams on campaign strategy, execution timelines, and follow-up actions

βœ… Stay current with ABM best practices by participating in training, certifications, and reviewing award-winning campaigns.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4+ years in B2B marketing, with 2+ years focused on ABM or enterprise campaign strategy

Required Skills:

  • Strong understanding of B2B buyer journeys and how to activate campaigns across the funnel
  • Experience with ABM platforms and tools (e.g., 6sense, Demandbase, Terminus), plus CRM/automation tools like Salesforce, Marketo, HubSpot
  • Proven success launching and scaling campaigns across tiers (1:1 to 1:Many)
  • Clear communicator and cross-functional collaboratorβ€”comfortable working with sales, content, and leadership teams
  • Strong project manager with experience in Asana, Wrike, Monday.com, or similar
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies
  • A creative thinker with a passion for innovation and continuous learning

Preferred Skills:

  • Experience with employee recognition software or platforms
  • Familiarity with the tech industry and enterprise-level marketing

ASSUMPTION: Candidates with experience in B2B marketing, ABM, and relevant tools will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (Based on industry standards for mid-senior level ABM managers in Toronto)

Benefits:

  • Competitive Pay
  • Parental Leave Top-up
  • Health Benefits and Life Insurance Coverage Upon Your First Day
  • RRSP Matching
  • Flexible Vacation
  • Employee and Family Assistance Program
  • Full access to the LinkedIn Learning Library
  • Internal Mentorship Program
  • Employee-Led Employee Resource Groups
  • A beautiful office space located in Liberty Village, Toronto
  • Participation in our Points-based Employee Recognition Program
  • Opportunities for professional development and career growth

Working Hours: Full-time, 40 hours per week (Hybrid work arrangement with 2-3 days on-site per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level ABM managers in Toronto. Actual compensation may vary based on skills, experience, and other factors.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically Employee Recognition and Engagement

Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and innovative work environment

Founded: 2002, with a rich history in employee recognition and engagement software

Company Description:

  • Achievers is the world’s most utilized recognition and reward software
  • Helps business leaders shape their workforce by turning core values into everyday behaviors
  • Empowers organizations to build cultures that perform through industry-leading recognition frequency, a global rewards marketplace, and powerful insights

Company Specialties:

  • Global Rewards
  • Employee Engagement
  • Employee Recognition Software
  • Rewards and Recognition
  • Social Recognition
  • Employee Recognition
  • Employee Success
  • Employee Experience
  • Employee Rewards
  • Workforce Engagement

Company Website: www.achievers.com

ASSUMPTION: Achievers is a well-established company in the employee recognition and engagement software industry, with a strong focus on employee success and engagement.

πŸ“Š Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and career development

Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar position

Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week and the rest of the time working remotely

Growth Opportunities:

  • Potential to advance to a senior or director-level role within the marketing department
  • Opportunities to lead and mentor junior team members as the team grows
  • Chance to work on high-impact projects that drive business results and shape the company's marketing strategy

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Liberty Village, Toronto

Office Location(s): 99 Atlantic Ave, Suite 700, Toronto, Ontario M6K3J8, CA

Geographic Context:

  • Liberty Village is a vibrant, mixed-use neighborhood in Toronto, known for its tech and creative industries
  • Close proximity to public transportation, shops, restaurants, and parks
  • Achievers' office is located in a newly developed building with state-of-the-art facilities

Work Schedule: Full-time, with a hybrid work arrangement that offers flexibility and a healthy work-life balance

ASSUMPTION: The office environment at Achievers is modern, collaborative, and designed to foster innovation and creativity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR team to assess cultural fit and basic qualifications
  • In-depth interview with the hiring manager and a member of the HR team to discuss the role, responsibilities, and company culture
  • Final interview with key stakeholders to assess fit within the team and company

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Cross-functional collaboration and communication skills
  • Experience with ABM platforms and tools
  • Ability to work independently and manage multiple projects
  • Alignment with Achievers' company values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience with ABM, B2B marketing, and related tools
  • Be prepared to discuss your experience with ABM platforms and tools, as well as your approach to campaign strategy and execution
  • Research Achievers' company culture and be ready to discuss how your values and work style align with the company's

ATS Keywords: Account-Based Marketing, ABM, B2B Marketing, Campaign Strategy, Project Management, Data Analysis, Collaboration, Content Personalization, Sales Enablement, CRM Tools, Marketing Automation, Communication, Creative Thinking, Innovation, Continuous Learning

ASSUMPTION: The interview process at Achievers is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the company.

πŸ› οΈ Tools & Technologies

  • ABM platforms: 6sense, Demandbase, Terminus
  • CRM/automation tools: Salesforce, Marketo, HubSpot
  • Project management tools: Asana, Wrike, Monday.com
  • Data analysis tools: Excel, Google Analytics, Tableau
  • Content creation and design tools: Adobe Creative Suite, Canva, Google Workspace

ASSUMPTION: The tools and technologies listed are commonly used in ABM and marketing roles, but the specific tools used may vary based on the company's tech stack.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric: We put our customers first in everything we do
  • Innovative: We embrace change and continuously improve
  • Collaborative: We work together to achieve more
  • Inclusive: We foster a diverse and inclusive work environment
  • Accountable: We take ownership and deliver results

Work Style:

  • Dynamic and fast-paced, with a focus on execution and results
  • Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
  • Data-driven and analytical, with a focus on continuous improvement
  • Creative and innovative, with a willingness to take risks and learn from failures
  • Self-Assessment Questions:

    • Do you thrive in a dynamic, fast-paced work environment?
    • Are you comfortable working collaboratively with various teams and stakeholders?
    • Do you have a strong analytical mindset and a passion for data-driven decision-making?
    • Are you creative and innovative, with a willingness to take risks and learn from failures?
    • Do you align with Achievers' company values and culture?

    ASSUMPTION: Achievers values a dynamic, collaborative, and innovative work environment, with a strong emphasis on customer-centricity and continuous improvement.

    ⚠️ Potential Challenges

    • Managing multiple projects and deadlines in a fast-paced environment
    • Balancing the need for strategic planning with the need for quick execution
    • Working with a diverse range of stakeholders, including sales, product marketing, content, and ops teams
    • Keeping up with the latest ABM best practices and industry trends
    • Adapting to changes in the market and adjusting campaigns accordingly

    ASSUMPTION: This role requires strong project management skills, the ability to thrive in a fast-paced environment, and a willingness to adapt to changes in the market.

    πŸ“ˆ Similar Roles Comparison

    • Compared to traditional marketing roles, this ABM-focused position requires a stronger emphasis on data-driven decision-making and collaboration with sales teams
    • Unlike other marketing roles, this position involves a high degree of strategic planning and execution, with a focus on driving engagement, accelerating pipeline, and generating revenue
    • Career path comparison: This role can lead to senior or director-level positions within the marketing department, with opportunities to specialize in ABM or take on broader marketing leadership responsibilities

    ASSUMPTION: This ABM-focused role requires a unique blend of strategic thinking, data-driven decision-making, and cross-functional collaboration, with a strong emphasis on driving business results.

    πŸ“ Sample Projects

    • Developing and executing a targeted ABM campaign for a key enterprise account, with a focus on driving engagement and accelerating pipeline
    • Collaborating with regional marketing teams to create localized campaigns for specific geos and verticals, with a focus on nuance and relevance
    • Partnering with the Revenue Production team to activate short-term campaigns and sales enablement, with a focus on driving immediate results and influencing long-term pipeline

    ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the ABM Manager role at Achievers.

    ❓ Key Questions to Ask During Interview

    • Can you describe the team structure and dynamics within the marketing department?
    • How does Achievers support the growth and development of its employees, particularly in marketing roles?
    • What are the key priorities for this role in the first 30, 60, and 90 days?
    • How does Achievers measure the success of its ABM campaigns, and what are the key metrics I should focus on?
    • What are the biggest challenges facing the ABM team currently, and how can this role help address them?

    ASSUMPTION: These key questions help assess the team dynamics, growth opportunities, and priorities for the ABM Manager role at Achievers.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume and cover letter to highlight your relevant experience with ABM, B2B marketing, and related tools
    • Prepare for your interview by researching Achievers' company culture and values, and be ready to discuss your alignment with the company
    • If selected for a final interview, be prepared to present a sample ABM campaign plan or strategy, demonstrating your understanding of the role and Achievers' business
    • Follow up with the hiring manager and HR team after your interview to express your interest in the role and ask any remaining questions

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.