Account Based Marketing Manager

📌 Core Information

🔹 Job Title: Account Based Marketing Manager

🔹 Company: Fivetran

🔹 Location: Denver, Colorado, United States (On-site preferred) or Remote in the US

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site preferred or Remote in the US

🚀 Job Overview

Key aspects of this role include:

• Driving pipeline acceleration, account expansion, and engagement for strategic accounts
• Developing and executing data-driven ABM campaigns in collaboration with various teams
• Partnering with sales, regional marketing, and other teams to create targeted, multi-channel campaigns
• Analyzing campaign performance and optimizing strategies based on data insights
• Measuring and reporting on the ROI of ABM programs to demonstrate impact on pipeline generation and revenue growth

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously in a fast-paced environment.

📋 Key Responsibilities

✅ Prioritize high-value enterprise target accounts in collaboration with sales

✅ Develop account plans outlining key decision-makers, buying committee dynamics, and specific business challenges

✅ Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey

✅ Collaborate with marketing operations to leverage marketing automation tools and technologies for personalized outreach

✅ Manage the personalization and distribution of high-quality content and creation of custom microsites tailored to the specific needs of target accounts

✅ Create targeted ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline within top customer and prospect accounts

✅ Collaborate with the regional marketing team to orchestrate impactful 1:1 and 1:few events to foster deeper relationships with key decision-makers

✅ Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement

✅ Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth

✅ Stay up-to-date on the latest ABM trends and best practices

ASSUMPTION: This role requires a strong understanding of buyer personas, journey mapping, and account-based orchestration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in B2B marketing with a strong focus on ABM

Required Skills:

• Proven track record of developing, executing, and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts
• In-depth knowledge of the ABM methodology and best practices
• Strong understanding of buyer personas, journey mapping, and account-based orchestration
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders
• Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Data-driven approach with a knack for translating data insights into actionable marketing strategies

Preferred Skills:

• Demandbase Certification

ASSUMPTION: This role requires a proven track record of successful ABM campaigns and a strong understanding of the ABM methodology and best practices.

💰 Compensation & Benefits

Salary Range: $102,528.97 - $123,039.68 USD (This range reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.)

Benefits:

• 100% employer-paid medical insurance*
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

Working Hours: 40 hours per week

ASSUMPTION: Fivetran offers a comprehensive benefits package, including health insurance, paid time off, and professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Medium-sized company with established processes and a significant employee base)

Founded: 2012 (Fivetran has been operating for over a decade and has established itself as a leader in its industry)

Company Description:

• Fivetran is the global leader in data movement, helping customers use their data to power everything from AI applications and ML models to predictive analytics and operational workloads.
• The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination – whether deployed on-premises, in the cloud, or in a hybrid environment.
• Thousands of global brands, including Autodesk, Condé Nast, JetBlue, and Morgan Stanley, trust Fivetran to move their most valuable data assets to fuel analytics, drive operational efficiencies, and power innovation.

Company Specialties:

• Data Integration
• ETL
• ELT
• Data Movement
• Data Pipelines
• Database Replication

Company Website: Fivetran Website

ASSUMPTION: Fivetran is a well-established company with a strong industry presence and a reputation for driving innovation in data movement and analytics.

📊 Role Analysis

Career Level: Mid-level (This role requires 3+ years of experience in B2B marketing with a strong focus on ABM and a proven track record of successful campaigns.)

Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar position within the marketing department.

Work Arrangement: This role can be based out of the Denver or Oakland offices (preferred) or remote in the US. The work arrangement is flexible and can be tailored to the successful candidate's preferences and needs.

Growth Opportunities:

• As Fivetran continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role.
• The company offers professional development and training opportunities to help employees grow both personally and professionally.

ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Fivetran has offices in Denver, Colorado, and Oakland, California, with a preference for on-site work in one of these locations. However, the company is open to remote work for the right candidate.

Office Location(s): 1401 Zuni St, Denver, Colorado 80204, US (Denver Office) and 1221 Broadway St, Floor 20, Oakland, California 94612, US (Oakland Office)

Geographic Context:

• Denver, Colorado: Known for its outdoor recreation, cultural scene, and tech industry. The cost of living is relatively high compared to other US cities.
• Oakland, California: Located in the San Francisco Bay Area, Oakland offers a diverse cultural scene, vibrant arts, and a lower cost of living compared to nearby San Francisco. The tech industry is well-established in the region.

Work Schedule: The work schedule is typically Monday through Friday, with flexible hours to accommodate the needs of the successful candidate. The company offers a hybrid work arrangement, with the option to work remotely or on-site.

ASSUMPTION: Fivetran offers a flexible work arrangement that caters to the needs of its employees, with a preference for on-site work in one of the company's offices.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• Technical assessment or case study to evaluate ABM campaign development and strategy skills
• On-site or virtual interview with the marketing team and other stakeholders
• Final interview with the senior director of marketing or a similar position

Key Assessment Areas:

• Campaign development and strategy skills
• Understanding of ABM methodology and best practices
• Communication and collaboration skills
• Ability to manage multiple projects simultaneously
• Data-driven approach and analytical skills

Application Tips:

• Highlight your experience with ABM campaigns and provide specific examples of successful initiatives you've led.
• Demonstrate your understanding of the ABM methodology and best practices by discussing relevant trends and strategies.
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
• Prepare for behavioral interview questions that focus on your communication, collaboration, and project management skills.

ATS Keywords: Account Based Marketing, ABM, B2B Marketing, Campaign Development, Sales Collaboration, Marketing Automation, Content Management, Event Orchestration, Marketing Analytics, Data-Driven Strategy, Buyer Personas, Journey Mapping, Project Management, Communication Skills, Collaboration Skills, ABM Platforms, Performance Tracking

ASSUMPTION: Fivetran uses an Applicant Tracking System (ATS) to manage job applications and may use specific keywords to filter resumes. Including these keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• DemandBase
• Rollworks
• Webflow
• Marketo
• Mutiny
• Postal.io
• SFDC
• Looker

ASSUMPTION: Fivetran uses a variety of marketing automation and analytics tools to streamline its ABM campaigns and measure their performance. Familiarity with these tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Get Stuck In: Fivetran values employees who are passionate about their work and committed to driving results.
• Do the Right Thing: Fivetran expects its employees to act with integrity and make decisions that prioritize the best interests of the company, its customers, and its employees.
• One Team, One Dream: Fivetran fosters a collaborative work environment where employees support each other and work together to achieve common goals.

Work Style:

• Fivetran values employees who are proactive, innovative, and able to work independently as well as in a team.
• The company encourages a fast-paced, dynamic work environment where employees are comfortable with change and adaptable to new challenges.
• Fivetran values employees who are data-driven and use data insights to inform their decision-making and strategy development.

Self-Assessment Questions:

• How do you align with Fivetran's value of 'Get Stuck In' and demonstrate your passion for ABM and marketing?
• Can you provide an example of a time when you made a decision that prioritized the best interests of a company, its customers, or its employees, even when it was not the easiest or most popular choice?
• How do you approach working in a fast-paced, dynamic work environment, and how do you adapt to change and new challenges?

ASSUMPTION: Fivetran values employees who are passionate, proactive, and data-driven, and who align with the company's core values.

⚠️ Potential Challenges

• Managing multiple projects simultaneously in a fast-paced environment can be challenging and may require strong time management and prioritization skills.
• Working with ABM platforms and marketing automation tools may have a learning curve, especially for candidates who are new to these technologies.
• Collaborating with various teams, including sales and regional marketing, may require strong communication and collaboration skills to ensure alignment and successful campaign execution.
• The cost of living in Denver, Colorado, or Oakland, California, may be higher than in other US cities, which could impact the overall compensation package for remote employees.

ASSUMPTION: Fivetran offers a comprehensive benefits package and competitive salary range to attract and retain top talent. However, the cost of living in Denver or Oakland may be a consideration for remote employees.

📈 Similar Roles Comparison

• This role is unique in its focus on ABM campaigns for strategic accounts, requiring a strong understanding of the ABM methodology and best practices.
• Compared to other marketing roles, this position places a greater emphasis on data-driven strategy, campaign development, and collaboration with sales and regional marketing teams.
• Career progression in this role may lead to management positions within the marketing department or other related fields, such as demand generation or field marketing.

ASSUMPTION: This role is distinct in its focus on ABM campaigns and requires a unique skill set and understanding of the ABM methodology.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to engage a specific enterprise account, including personalized content, custom microsites, and tailored outreach strategies.
• Collaborating with the regional marketing team to plan and execute a 1:1 event with key decision-makers at a target account, focusing on building relationships and driving pipeline acceleration.
• Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI for ABM programs within top customer and prospect accounts.

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the Account Based Marketing Manager role at Fivetran.

❓ Key Questions to Ask During Interview

• Can you describe the typical ABM campaign development process at Fivetran and how it aligns with industry best practices?
• How does Fivetran measure the success of its ABM campaigns, and what key metrics do you track to optimize performance?
• Can you provide an example of a time when you had to pivot or adjust an ABM campaign strategy due to changing market conditions or customer feedback?
• How does Fivetran foster a culture of collaboration and knowledge-sharing between its marketing teams and other departments, such as sales and product?
• What opportunities are there for professional development and growth within the marketing department at Fivetran?

ASSUMPTION: Asking these questions can help you better understand the role, the company's approach to ABM, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role, including specific examples of successful ABM campaigns you've led.
• Prepare for behavioral interview questions that focus on your communication, collaboration, and project management skills.
• Research Fivetran's company culture and values to demonstrate your alignment with the company's mission and goals.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.