Account Based Marketing Manager

📌 Core Information

🔹 Job Title: Account Based Marketing Manager

🔹 Company: Fivetran

🔹 Location: Oakland, California, United States (On-site preferred) or Remote in the US

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site preferred or Remote in the US

🚀 Job Overview

Key aspects of this role include:

• Driving pipeline acceleration, account expansion, and engagement for strategic accounts
• Developing and executing data-driven ABM campaigns in collaboration with various teams
• Partnering with sales, regional marketing, digital, and demand generation teams
• Managing personalization and distribution of high-quality content tailored to target accounts
• Analyzing campaign performance and optimizing for continuous improvement

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Prioritize high-value enterprise target accounts in collaboration with sales

✅ Develop account plans outlining key decision-makers, buying committee dynamics, and specific business challenges

✅ Craft compelling, multi-channel ABM campaigns engaging target accounts across all stages of the buyer’s journey

✅ Collaborate with marketing operations to leverage marketing automation tools and technologies for personalized outreach

✅ Manage the personalization and distribution of high-quality content and creation of custom microsites tailored to target accounts

✅ Create targeted ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline within top customer and prospect accounts

✅ Collaborate with regional marketing teams to orchestrate impactful 1:1 and 1:few events fostering deeper relationships with key decision-makers

✅ Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement

✅ Measure and report on the ROI of ABM programs, demonstrating impact on pipeline generation and revenue growth

✅ Stay up-to-date on the latest ABM trends and best practices

ASSUMPTION: This role involves a high degree of collaboration, strategic planning, and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in B2B marketing with a strong focus on ABM

Required Skills:

• Proven track record of developing, executing, and tracking successful ABM campaigns driving pipeline and revenue in enterprise accounts
• In-depth knowledge of the ABM methodology and best practices
• Strong understanding of buyer personas, journey mapping, and account-based orchestration
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders
• Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Data-driven approach with a knack for translating data insights into actionable marketing strategies

Preferred Skills:

• Demandbase Certification

ASSUMPTION: Candidates should have a proven track record in ABM and be comfortable working in a fast-paced, collaborative environment.

💰 Compensation & Benefits

Salary Range: $117,175.95 - $140,616.76 USD per year (based on experience and location)

Benefits:

• 100% employer-paid medical insurance*
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is subject to change and may be modified in the future. Individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, and market demands.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Data Integration and Movement

Company Size: 1,001-5,000 employees (mid-size)

Founded: 2012, with headquarters in Oakland, California

Company Description:

• Fivetran is the global leader in data movement, helping customers use their data to power everything from AI applications and ML models to predictive analytics and operational workloads
• The Fivetran platform reliably and securely centralizes data from hundreds of SaaS applications and databases into any cloud destination
• Thousands of global brands, including Autodesk, Condé Nast, JetBlue, and Morgan Stanley, trust Fivetran to move their most valuable data assets to fuel analytics, drive operational efficiencies, and power innovation

Company Specialties:

• Data Integration
• ETL
• ELT
• Data Movement
• Data Pipelines
• Database Replication

Company Website: Fivetran

ASSUMPTION: Fivetran is a well-established company in the data integration and movement industry, with a strong focus on customer success and innovation.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience

Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar position

Work Arrangement: On-site preferred or Remote in the US, with flexibility for the right candidate

Growth Opportunities:

• Potential to advance to a senior or management role within the marketing department
• Opportunities to work on high-impact projects and drive significant business growth
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with on-site amenities

Office Location(s): Oakland, California (preferred), with remote work options available

Geographic Context:

• Oakland is located in the San Francisco Bay Area, with a diverse and vibrant culture
• The city offers a mix of urban and suburban living, with easy access to outdoor activities and a thriving food scene
• Oakland is well-connected by public transportation, with BART and AC Transit serving the area

Work Schedule: Full-time (40 hours per week), with flexibility for the right candidate

ASSUMPTION: The work environment is collaborative, dynamic, and supportive, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• Technical assessment or case study presentation
• On-site or video interview with the hiring team, including stakeholders from the marketing department
• Final interview with the senior director or a member of the executive team
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Technical proficiency in ABM platforms and marketing automation tools
• Data-driven decision-making and analytical skills
• Cultural fit and alignment with Fivetran's core values

Application Tips:

• Tailor your resume and cover letter to highlight your ABM experience and relevant skills
• Include specific examples of successful ABM campaigns you've led or contributed to
• Prepare for behavioral interview questions focusing on your ABM experience and problem-solving skills
• Research Fivetran's company culture and be ready to discuss how your values align with the company's

ATS Keywords: Account Based Marketing, ABM, B2B Marketing, Campaign Development, Sales Collaboration, Marketing Automation, Content Management, Event Orchestration, Marketing Analytics, Data-Driven Strategy, Buyer Personas, Journey Mapping, Project Management, Communication Skills, Collaboration Skills, ABM Platforms, Performance Tracking

ASSUMPTION: The interview process is designed to assess your strategic thinking, communication skills, and cultural fit for the role.

🛠️ Tools & Technologies

• DemandBase
• Rollworks
• Webflow
• Marketo
• Mutiny
• Postal.io
• SFDC
• Looker

ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Get Stuck In: Fivetran employees are passionate about their work and go above and beyond to deliver results
• Do the Right Thing: Fivetran employees act with integrity and always put the customer first
• One Team, One Dream: Fivetran employees collaborate and support each other to achieve common goals

Work Style:

• Fast-paced and dynamic, with a focus on results and continuous improvement
• Collaborative and supportive, with a strong emphasis on teamwork
• Data-driven and analytical, with a focus on informed decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced environment and enjoy working on multiple projects simultaneously?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you have strong communication and collaboration skills, and enjoy working with cross-functional teams?
• Are you passionate about developing and executing strategic marketing initiatives tailored to high-value accounts?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and be passionate about driving results through strategic marketing initiatives.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working with complex data sets and analytical tools
• Collaborating effectively with cross-functional teams, including sales, marketing, and product teams
• Keeping up-to-date with the latest ABM trends and best practices

ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven approach, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on high-value enterprise target accounts and requires a deep understanding of ABM methodologies and best practices
• Compared to other ABM roles, this position offers a unique opportunity to work with a cutting-edge data integration and movement platform and drive growth for a well-established company in the industry
• Career-wise, this role provides a strong foundation for advancing to senior or management positions within the marketing department or exploring other leadership opportunities within the organization

ASSUMPTION: This role is well-suited for candidates with a strong background in ABM and a desire to work in a dynamic, growth-oriented environment.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to engage a specific enterprise account, resulting in a significant increase in pipeline and revenue
• Collaborating with the regional marketing team to orchestrate a successful 1:1 event with key decision-makers, leading to a closed deal and expanded account
• Analyzing campaign performance data to identify trends and optimize ABM strategies, ultimately driving a 20% increase in ROI

ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Account Based Marketing Manager role at Fivetran.

❓ Key Questions to Ask During Interview

• Can you describe the company's ABM strategy and how this role fits into it?
• How does the marketing team collaborate with sales and other departments to drive pipeline and revenue growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Fivetran support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how is it supported within the marketing department?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, ensuring a strong fit for both you and Fivetran.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your ABM experience and relevant skills
• Prepare for behavioral interview questions focusing on your ABM experience and problem-solving skills
• Research Fivetran's company culture and be ready to discuss how your values align with the company's
• Follow up with the hiring team one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.