🔹 Job Title: Account Based Marketing Manager
🔹 Company: Hunch
🔹 Location: Belgrade, Serbia
🔹 Job Type: On-Site
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-Site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of B2B marketing, ABM strategies, and multi-channel campaign execution. It's ideal for someone coming from a marketing or sales operations background who wants to build or grow expertise in account-based GTM.
✅ Plan and execute multi-channel campaigns toward named accounts using email, LinkedIn, paid media, gifting, direct mail, and other personalized touches
✅ Build and run playbooks for account tiers (T1/T2/T3), tailored to deal potential and buying stage
✅ Coordinate creative, timing, and messaging with the revenue team to increase conversion likelihood
✅ Use account signals (intent, tech, hiring, etc.) to time outreach and shape messaging
✅ Engage the full buying committee with ultra-personalized outreach based on role, pain points, and influence level
✅ Research and map key stakeholders in priority accounts and create personalization assets and campaign variants based on industry, persona, and company insights
✅ Ensure account experiences feel 1:1, not 1:few or 1:many, even at scale
✅ Continuously improve personalization depth with new tools, AI, and structured insights
✅ Align closely with the revenue team to prioritize and activate accounts across regions and tiers
✅ Collaborate weekly on deal movement, campaign performance, and account status
✅ Provide visibility to the GTM team on which accounts are being worked and how
✅ Flag high-engagement accounts for follow-up and coordinate warm handoffs to sales
✅ Track campaign performance by account, persona, and tactic using HubSpot
✅ Report on engagement, meetings booked, pipeline generated, and closed-won impact
✅ Use insights to iterate on offers, outreach, and channel mix
✅ Maintain visibility into which tactics drive real movement at the account level
ASSUMPTION: This role is focused on pipeline generation through Account-Based Marketing (ABM), not sales closing. Performance is measured by standard marketing KPIs such as campaign engagement, meetings booked, and influence on pipeline.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in B2B marketing, ideally in ABM or outbound-focused roles
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, a strong understanding of the B2B marketing landscape, ABM strategies, and relevant tools is essential for success in this role.
Salary Range: Based on the company size and industry, the estimated salary range for this role is €35,000 - €50,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Serbia. The actual salary may vary based on the candidate's experience and performance.
Industry: Software Development, specifically focused on creative performance platforms for paid social campaigns
Company Size: 51-200 employees, which means the company is in a growth phase and offers opportunities for career advancement
Founded: 2017, with headquarters in New York, USA, and an office in Belgrade, Serbia
Company Description:
Company Specialties:
Company Website: https://www.hunchads.com/
ASSUMPTION: Hunch is a growing company with a strong focus on innovation and automation in the paid social advertising space. They offer opportunities for career growth and development in a dynamic and fast-paced environment.
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: On-site, with flexible hours and remote work options available
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to gain experience in account-based marketing and work on high-impact campaigns that drive revenue growth for the company. As the company continues to grow, there will be opportunities for career advancement and professional development.
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Belgrade, Serbia
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Belgrade is a vibrant and dynamic city with a strong sense of community and a high quality of life. The office is located in a modern and collaborative work environment, with opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Account-Based Marketing, Campaign Execution, Email Marketing, LinkedIn Marketing, Paid Media, Personalization, Stakeholder Research, GTM Coordination, Performance Tracking, HubSpot, B2B Marketing, Multi-Channel Campaigns, Sales Operations, AI Tools, Creative Production
ASSUMPTION: The application process for this role is typical for a mid-level marketing position, with a focus on assessing the candidate's understanding of B2B marketing, ABM strategies, and multi-channel campaign execution. The interview process will likely involve multiple rounds of interviews with the HR team, hiring manager, and other team members.
ASSUMPTION: Familiarity with these tools is required for success in this role. Candidates should have hands-on experience with at least one of these tools and be willing to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Hunch values innovation, collaboration, and continuous learning. Candidates should be comfortable working in a dynamic and fast-paced environment and be eager to learn and develop new skills in account-based marketing.
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage multiple campaigns and priorities simultaneously and keep up with the latest trends and best practices in ABM and multi-channel campaign execution.
ASSUMPTION: This role is unique in its focus on pipeline generation through ABM strategies rather than sales closing. Candidates should have a strong understanding of B2B marketing, ABM strategies, and multi-channel campaign execution.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role. Candidates should be prepared to discuss their experience with similar projects and how they would approach these tasks in the role.
ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role and their ability to execute key responsibilities. Candidates should be prepared to discuss their experience and approach to these tasks in detail.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.