Account Based Marketing Manager

📌 Core Information

🔹 Job Title: Account Based Marketing Manager

🔹 Company: Flosum

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing targeted marketing strategies for key accounts
• Collaborating with sales to ensure alignment and maximize impact
• Creating custom marketing content to engage specific customer segments
• Analyzing and optimizing ABM campaign performance

ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to adapt to changes in the marketing landscape.

📋 Key Responsibilities

✅ Create and run targeted marketing plans for key customer accounts, working with sales to ensure alignment

✅ Identify and engage with important accounts, decision-makers, and influencers

✅ Develop custom marketing content (emails, webinars, events, ads) for different channels and audiences

✅ Monitor and analyze ABM campaign performance, and optimize results based on data-driven insights

✅ Manage ABM budgets and resources effectively to maximize ROI

✅ Stay up-to-date with the latest tools and trends in ABM, and continuously improve our strategies

ASSUMPTION: This role requires a strong understanding of CRM and marketing automation systems, as well as excellent communication and presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in account-based marketing with a track record of success

Required Skills:

• Strategic and creative thinking
• Strong organizational skills and attention to detail
• Flexibility and adaptability in a dynamic marketing environment
• Excellent communication and presentation skills
• Strong analytical skills and data-driven decision-making

Preferred Skills:

• Experience with Salesforce, HubSpot, or similar CRM tools
• Knowledge of SEO, content marketing, and online advertising

ASSUMPTION: Candidates with experience in B2B marketing and a proven track record in ABM are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for mid-level ABM roles in the United States)

Benefits:

• Competitive salary
• Health, dental, and vision coverage
• Retirement savings options
• Generous vacation and time off policy
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level ABM roles in the United States. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (specifically, Salesforce Continuous Deployment tools)

Company Size: Medium (201-500 employees) - Flosum offers a dynamic and collaborative work environment with ample opportunities for growth and learning.

Founded: 2013 - Flosum has been providing end-to-end secure DevSecOps, data backup, recovery, and archival solutions for over a decade.

Company Description:

• Flosum is a leading provider of end-to-end secure DevSecOps, data backup, recovery, and archival solutions for Salesforce.
• The company offers a simple, drag-and-drop UI that is flexible, elastic, and requires no code skills (but can play nice with GIT).
• Flosum is 100% compliant and secure, approved for government, pharma, healthcare, and finance, and saves teams invaluable time and money.

Company Specialties:

• Continuous Integration
• Application Lifecycle Management
• Change and Release Management
• Compliant and Secure Salesforce Solutions
• Agile and DevOps Software

Company Website: http://www.flosum.com

ASSUMPTION: Flosum's focus on Salesforce Continuous Deployment tools makes this role an excellent fit for candidates with experience in the Salesforce ecosystem.

📊 Role Analysis

Career Level: Mid-Level - This role is well-suited for experienced marketing professionals looking to apply their ABM skills in a dynamic and growing company.

Reporting Structure: The ABM Manager will report directly to the VP of Marketing and collaborate closely with the sales team.

Work Arrangement: Remote (Solely) - This role can be performed entirely remotely, with flexible scheduling to accommodate different time zones.

Growth Opportunities:

• As Flosum continues to grow, there will be opportunities for the ABM Manager to take on additional responsibilities and advance their career within the marketing department.
• The company encourages professional development and offers opportunities for employees to learn new skills and take on challenging projects.

ASSUMPTION: The ABM Manager will have the opportunity to make a significant impact on Flosum's growth and success, and will be rewarded with a competitive salary and benefits package.

🌍 Location & Work Environment

Office Type: Remote - Flosum offers a remote work environment, with no physical office location required.

Office Location(s): N/A (Remote)

Geographic Context:

• The United States is a large and diverse market, with numerous opportunities for ABM campaigns targeting key customer accounts.
• Flosum's remote work environment allows employees to live and work anywhere in the United States, with flexible scheduling to accommodate different time zones.
• The company's headquarters are located in Silicon Valley, CA, with additional offices in Jaipur, Rajasthan, India.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones

ASSUMPTION: The remote work environment offered by Flosum provides candidates with the flexibility to balance their personal and professional lives, while still maintaining a strong connection to the company and its mission.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the VP of Marketing
• Final interview with the hiring manager and other key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with Flosum's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with ABM campaigns and provide examples of your successes and challenges.
• Research Flosum's company culture and values, and be ready to discuss how your personal values align with theirs.
• Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement.

ATS Keywords: Account-Based Marketing, ABM, Marketing Strategy, Sales Collaboration, CRM, Marketing Automation, Data Analysis, Content Development, SEO, Content Marketing, Online Advertising

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the HR department. Applicants should be prepared to adapt their approach based on the feedback and guidance provided during the interview process.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ABM Manager will be expected to have a strong working knowledge of CRM and marketing automation tools, as well as experience with data analysis tools to monitor and optimize ABM campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Work-life balance

Work Style:

• Dynamic and fast-paced environment
• Strong focus on results and performance
• Collaborative and supportive team culture
• Flexible and adaptable to change
• Focus on personal and professional growth

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, and are you able to adapt to changes quickly?
• Are you a strong communicator and presenter, with the ability to engage and influence key stakeholders?
• Do you have a proven track record of success in account-based marketing, with a data-driven approach to campaign optimization?

ASSUMPTION: Candidates who are a strong cultural fit for Flosum will be highly motivated, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple ABM campaigns simultaneously, requiring strong organizational skills and time management
• Collaborating with sales and other departments to ensure alignment and maximize impact, requiring strong communication and interpersonal skills
• Keeping up with the latest tools and trends in ABM, requiring continuous learning and adaptation
• Working remotely, requiring strong self-motivation and time management skills

ASSUMPTION: The ABM Manager will need to be proactive in seeking out opportunities for professional development and growth, and be willing to adapt to changes in the marketing landscape.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the ABM Manager will focus on a targeted, account-specific approach to marketing, requiring a strong understanding of CRM and sales processes.
• This role is well-suited for candidates with experience in B2B marketing, particularly in the technology or software industry.
• As a mid-level role, the ABM Manager will have the opportunity to grow and develop their skills within the marketing department, with the potential to take on additional responsibilities and advance their career.

ASSUMPTION: The ABM Manager will have the opportunity to make a significant impact on Flosum's growth and success, and will be rewarded with a competitive salary and benefits package.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a key customer account, resulting in a significant increase in engagement and revenue
• Collaborating with sales to identify and engage with important accounts, decision-makers, and influencers, leading to new business opportunities
• Analyzing and optimizing ABM campaign performance using data-driven insights, resulting in improved ROI and better overall results

ASSUMPTION: The ABM Manager will be expected to take on challenging projects that require strategic thinking, creativity, and a strong understanding of CRM and marketing automation tools.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Flosum support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Flosum measure the success of its ABM campaigns, and what metrics are most important?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: The interview process for this role will provide an excellent opportunity for candidates to learn more about Flosum's company culture, values, and priorities, as well as the specific requirements and expectations of the ABM Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Flosum's company culture and values, and be ready to discuss your experience with ABM campaigns and provide examples of your successes and challenges
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.