📌 Core Information
🔹 Job Title: Account Based Marketing Manager
🔹 Company: Cribl
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Driving data-fueled, high impact campaigns into target accounts
- Enabling GTM teams on account-based insights to generate high propensity pipeline
- Creating and curating content with Subject Matter Experts for personalized campaigns
- Innovating with bespoke content creation at scale using tools like GenAI
- Collaborating with cross-functional teams to drive cohesion and optimize performance
ASSUMPTION: This role requires a strong background in Account Based Marketing (ABM) and a deep understanding of intent data providers and marketing automation tools like 6sense.
📋 Key Responsibilities
✅ Drive the ongoing evolution of Cribl’s ABM activation approach, focusing on pipeline impact, ROI, and GTM cohesion
✅ Serve as the lead partner for Marketing Operations on 6sense, enabling GTM teams and driving utilization and Sales outcomes
✅ Advise and serve up 6sense segments for account-based activation across Marketing teams
✅ Champion the Account Funnel, driving visibility and surfacing insights into target account status to devise campaigns and Account cohorts globally
✅ Create content with Subject Matter Experts and curate campaigns across channel owners
✅ Innovate with bespoke content creation at scale for hyperpersonalized campaigns
✅ Partner with Web and Demand teams to drive account-based personalization
✅ Own reporting on all activities, inputting to the evolution of models for reporting success and strategies deployed
✅ Provide 6sense Sales user support and optimize Sales alerts with Marketing Operations
ASSUMPTION: This role requires strong analytical skills, exceptional communication skills, and the ability to work effectively in a remote, cross-functional environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 7 years of experience in Digital and Account Based Marketing, with 4+ years in a software company targeting IT, Security, and DevOps in large enterprises
Required Skills:
- Deep experience with 6sense and other intent data providers
- Strong analytical skills and data-driven decision-making
- Exceptional communication, project, and budget management skills
- Effective time management skills and ability to multi-task
- Proactivity, accountability, and a spirit of innovation
Preferred Skills:
- Experience with Salesforce and marketing automation tools
- Familiarity with GenAI and automated orchestration
ASSUMPTION: Candidates with experience in a similar role within the software industry and a strong understanding of IT and Security markets will be highly competitive.
💰 Compensation & Benefits
Salary Range: $118,000 - $135,000 USD per year (dependent on geographic location)
Benefits:
- Health, dental, vision, short-term disability, and life insurance
- Paid holidays and paid time off
- Fertility treatment benefit
- 401(k) and equity
- Eligibility for a discretionary company-wide bonus
Working Hours: Full-time (40 hours/week) with potential on-call or off-hours duties
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role and experience level. Actual compensation may vary based on individual candidate's job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on IT and Security data management
Company Size: 501-1,000 employees (as of April 2025)
Founded: 2018
Company Description:
- Cribl empowers organizations to transform their data strategy by providing a vendor-agnostic data management solution
- Offers a suite of products – Stream, Edge, and Search – that collect, process, route, and analyze data from any source
- Focuses on choice, control, and flexibility for IT and Security teams to adapt to their ever-changing data needs
Company Specialties:
- Data processing engine for IT and Security
- Data management and optimization
- Vendor-agnostic data solutions
Company Website: cribl.io
ASSUMPTION: Cribl is a growing company with a strong focus on innovation and customer success. They value collaboration and curiosity in their employees.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with growth opportunities
Reporting Structure: This role reports directly to the VP of Marketing and collaborates with various cross-functional teams
Work Arrangement: Remote (US only) with potential on-call or off-hours duties
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing department
- Opportunity to expand skills in data analysis, content creation, and marketing automation
- Chance to work on high-impact campaigns and drive significant business growth
ASSUMPTION: This role offers a unique opportunity to work on cutting-edge marketing strategies and drive significant business impact in a rapidly growing company.
🌍 Location & Work Environment
Office Type: Remote (no physical office location)
Office Location(s): N/A (Remote - United States)
Geographic Context:
- Candidates must be based in the United States and have a stable internet connection for remote work
- Candidates should be comfortable working in a remote, cross-functional team environment
- Candidates should be available for occasional on-call or off-hours duties as needed
Work Schedule: Full-time (40 hours/week) with flexible hours and potential on-call or off-hours duties
ASSUMPTION: This role requires strong self-motivation, time management skills, and the ability to work effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study presentation
- Final interview with the VP of Marketing and other stakeholders
Key Assessment Areas:
- Understanding of ABM strategies and intent data providers
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Cribl's values
Application Tips:
- Highlight relevant experience with ABM, intent data providers, and marketing automation tools
- Demonstrate strong analytical skills and data-driven approach in your resume and cover letter
- Showcase your ability to work effectively in a remote, cross-functional team environment
ATS Keywords: Account Based Marketing, ABM, Digital Marketing, Data Analysis, Sales Activation, Collaboration, Project Management, Budget Management, Communication, Time Management, Proactivity, Innovation, Content Creation, Reporting, Sales Support, Market Segmentation, Customer Focus
ASSUMPTION: Cribl uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- 6sense
- Salesforce
- GenAI (potential)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Remote and flexible
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and proactive
Self-Assessment Questions:
- Do you have a proven track record of driving high-impact ABM campaigns?
- Are you comfortable working in a remote, cross-functional team environment?
- Do you thrive in a data-driven, results-oriented culture?
ASSUMPTION: Candidates who align strongly with Cribl's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Occasional on-call or off-hours duties may be required
- Rapidly changing data needs and market demands may necessitate quick adaptation and innovation
- Collaborating with cross-functional teams may present unique communication and coordination challenges
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on account-based strategies and intent data providers
- This role requires a strong understanding of the IT and Security markets and their unique data management needs
- Career progression in this role may lead to leadership positions within the Marketing department or other related fields
ASSUMPTION: Candidates with experience in similar ABM-focused roles or a strong understanding of the IT and Security markets will find this role most comparable.
📝 Sample Projects
- Developing and executing a high-impact ABM campaign for a target account
- Creating personalized content for a hypersegmented account cohort using GenAI
- Analyzing and optimizing Sales alerts to improve utilization and Sales outcomes
ASSUMPTION: These sample projects illustrate the data-driven, innovative, and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- How does Cribl support the growth and development of its marketing team members?
- What are the most significant challenges facing the IT and Security markets, and how does Cribl address them?
- How does Cribl foster a collaborative and innovative work environment?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Cribl measure the success of its ABM campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the industry, and will help you make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience with ABM, intent data providers, and marketing automation tools
- Write a cover letter demonstrating your understanding of the role, the company, and the industry, and explaining how your skills and experience make you a strong fit for the position
- Prepare examples of your past work, such as successful ABM campaigns or data-driven marketing strategies, to showcase your skills and accomplishments
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
