Account Based Marketing Manager

📌 Core Information

🔹 Job Title: Account Based Marketing Manager

🔹 Company: Snowflake

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid (3-day in-office)

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic ABM programs to drive deal acceleration and growth within US Enterprise accounts
• Collaborating with sales and marketing teams to create personalized campaigns and measure their effectiveness
• Leveraging data and insights to refine ABM strategies and maximize ROI
• Working closely with sales teams to drive pipeline and revenue
• Managing multiple projects simultaneously and meeting deadlines

ASSUMPTION: This role requires a strong understanding of the Enterprise sales cycle and experience working closely with sales teams to drive pipeline and revenue. Familiarity with AI-driven marketing programs would be an asset.

📋 Key Responsibilities

✅ Develop and execute strategic Account Based Marketing (ABM) programs focused on driving deal acceleration, increased growth, and cross-sell/upsell opportunities within US Enterprise accounts

✅ Create personalized digital experiences, including landing pages and tailored content, and implement multi-channel campaigns that resonate with key decision-makers

✅ Collaborate closely with Sales, Field Marketing, Demand Generation, and Solution Product Marketing teams to develop comprehensive account plans, including account-specific research, events, and follow-up strategies

✅ Measure, analyze, and report on campaign performance, providing regular updates and insights to stakeholders to inform future strategies and optimize program effectiveness

✅ Leverage data and insights to continuously refine ABM strategies, ensuring alignment with sales objectives and maximizing ROI

ASSUMPTION: This role requires strong analytical skills and the ability to interpret data, measure campaign effectiveness, and generate actionable insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of prior marketing experience, with a focus on Account Based Marketing and a demonstrated track record of success in developing and executing targeted campaigns

Required Skills:

• Strong understanding of the Enterprise sales cycle and experience working closely with sales teams to drive pipeline and revenue
• Proven ability to develop creative and innovative ABM programs that engage target accounts and drive desired outcomes
• Excellent analytical skills, with the ability to interpret data, measure campaign effectiveness, and generate actionable insights
• Proficiency in marketing and sales technologies, including CRM (e.g., Salesforce), marketing automation platforms, and ABM tools (e.g., Demandbase, 6sense)
• Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines
• Exceptional communication and collaboration skills, with the ability to build strong relationships with internal stakeholders and external partners
• Ability to adapt to a fast-paced environment, embrace change, and thrive in a dynamic and results-oriented culture
• Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness

Preferred Skills:

• Experience with AI-driven marketing tools and platforms
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in marketing automation platforms and ABM tools is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD (Based on industry standards for a Marketing Manager with 3-5 years of experience in the AI/Cloud industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement of 3 days in the office

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 3-5 years of experience in the AI/Cloud industry. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on data warehousing, cloud, analytics, and AI-driven marketing

Company Size: Snowflake is a large company with 5,001-10,000 employees, offering a well-established infrastructure and opportunities for growth

Founded: Snowflake was founded in 2012 and has since grown to become a leading provider of the AI Data Cloud

Company Description:

• Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance
• The company enables organizations to unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: www.snowflake.com

ASSUMPTION: Snowflake's focus on data and AI-driven marketing makes it an attractive employer for professionals interested in these fields.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Senior Director of ABM and collaborates closely with various teams, including Sales, Field Marketing, Demand Generation, and Solution Product Marketing

Work Arrangement: Hybrid, with a 3-day in-office requirement, allowing for flexibility and work-life balance

Growth Opportunities:

• Advancement within the marketing department, such as taking on a leadership role or expanding into a new area of focus
• Cross-functional opportunities within the company, such as moving into a sales or product management role
• Professional development opportunities, such as training and certification programs

ASSUMPTION: Snowflake's large size and diverse offerings provide ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Hybrid, with a 3-day in-office requirement

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of amenities and attractions
• The cost of living in Toronto is relatively high compared to other cities in Canada, but competitive with other major tech hubs
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time, with a hybrid work arrangement of 3 days in the office and 2 days remote

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to make the most of both in-office and remote work environments.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the senior leadership team

Key Assessment Areas:

• Understanding of the Enterprise sales cycle and ABM strategies
• Analytical skills and data-driven decision-making
• Project management skills and ability to manage multiple projects simultaneously
• Communication and collaboration skills, both written and verbal

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your ABM campaigns and their outcomes
• Demonstrate your understanding of Snowflake's business and the AI Data Cloud

ATS Keywords: Account Based Marketing, ABM, Enterprise Sales, Campaign Development, Campaign Analysis, CRM, Marketing Automation, AI-driven Marketing, Data Insights

ASSUMPTION: Snowflake's interview process is designed to assess candidates' skills and cultural fit, with a focus on their understanding of ABM and data-driven marketing strategies.

🛠️ Tools & Technologies

• CRM: Salesforce
• Marketing Automation Platforms: Marketo, Pardot, or similar
• ABM Tools: Demandbase, 6sense, or similar
• Data Analysis Tools: Tableau, Power BI, or similar
• Project Management Tools: Asana, Trello, or similar

ASSUMPTION: Proficiency in these tools is required for this role, and candidates should be prepared to discuss their experience with them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Innovation
• Performance
• Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-oriented and focused on driving growth

Self-Assessment Questions:

• How have you demonstrated a commitment to customer success in your previous roles?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or priorities?
• How do you approach setting and achieving ambitious goals for your ABM campaigns?

ASSUMPTION: Snowflake's company culture values collaboration, innovation, and a customer-focused approach, making it an attractive employer for professionals who thrive in dynamic and results-oriented environments.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting deadlines in a fast-paced environment
• Keeping up with the latest trends and best practices in AI-driven marketing
• Balancing the need for personalized campaigns with the need for scalability and efficiency
• Navigating a large and complex organization, with multiple stakeholders and competing priorities

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will have a proven track record of overcoming them in previous positions.

📈 Similar Roles Comparison

• Compared to other ABM Manager roles, this position offers a unique focus on AI-driven marketing strategies and a large, established company with significant resources and growth opportunities
• In the broader marketing landscape, this role is more specialized and focused on driving growth within a specific segment of the customer base, rather than casting a wide net with more general marketing campaigns
• Career-wise, this role offers a clear path for advancement within the marketing department and the company as a whole, with opportunities to take on leadership roles or expand into new areas of focus

ASSUMPTION: This role is well-suited for marketing professionals with a strong background in ABM and a keen interest in exploring and applying AI-driven marketing strategies.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a specific vertical within the Enterprise customer base, with a focus on driving deal acceleration and growth
• Collaborating with the sales team to create personalized content and experiences for key decision-makers within target accounts, tailored to their specific needs and pain points
• Analyzing campaign performance data to identify trends and insights, and using those findings to refine and optimize future ABM strategies

ASSUMPTION: These sample projects are representative of the types of initiatives an ABM Manager at Snowflake might undertake, and provide a sense of the scope and complexity of the role.

❓ Key Questions to Ask During Interview

• How does Snowflake support the professional development and growth of its marketing team members?
• Can you describe the dynamic between the marketing and sales teams at Snowflake, and how they collaborate to drive growth?
• How does Snowflake approach data privacy and security, particularly in the context of AI-driven marketing campaigns?
• What are the most pressing challenges facing the ABM team at Snowflake, and how can this role help address them?
• How does Snowflake measure the success of its ABM campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: These questions are designed to provide insight into the day-to-day work environment, company culture, and the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Snowflake Careers Site
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your ABM campaigns and their outcomes
• Prepare for the interview by researching Snowflake's business and the AI Data Cloud, and be ready to discuss your approach to data-driven marketing strategies
• If applicable, have examples of your ABM campaigns and their results ready to present during the interview
• Follow up with the hiring manager one week after submitting your application, and again one week after each interview round, to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.