Account Based Marketing Manager

📌 Core Information - Job Title: Account Based Marketing Manager - Company: Veo - Location: Copenhagen, Hovedstaden, Denmark - Job Type: Full Time - Category: Marketing - Date Posted: April 10, 2025 - Experience Level: Intermediate (2-5 years) - Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing strategic ABM campaigns to drive sales growth - Collaborating with cross-functional teams to identify and capitalize on opportunities - Leveraging data and analytics to optimize campaigns and drive results - Managing ABM budgets and ensuring operational excellence - Staying current with industry trends and best practices in ABM ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on performance and generating sales pipelines. 📋 Key Responsibilities ✅ Strategy & Planning: - Develop and implement ABM strategy to drive sales growth - Collaborate with stakeholders to identify and capitalize on opportunities - Manage ABM budgets and ensure operational excellence ✅ Campaign Execution & Optimization: - Plan, execute, and optimize ABM paid and email campaigns - Continuously test, learn, and optimize campaigns to improve performance - Monitor and analyze campaign performance using data and analytics ✅ Sales Collaboration & Support: - Work closely with the Outbound Sales team to generate Sales Accepted Opportunities (SAOs) - Partner with market managers and associates to create opportunities for the Outbound Sales team - Serve as the primary point of contact for ABM technology and strategy ASSUMPTION: This role requires strong collaboration skills and a deep understanding of both marketing and sales processes. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field Experience: - 3+ years of experience in account-based marketing, demand generation, or growth marketing Required Skills: - Proven track record in ABM, demand generation, or growth marketing - Strong analytical and creative skills - Proficiency with tools such as Salesforce, marketing automation platforms, Zapier, ActiveCampaign, and others - Experience launching Meta or Google campaigns and managing cold email campaigns - Ability to collaborate effectively with sales teams and understand shared goals Preferred Skills: - Familiarity with tools like Clay, Apollo, and Clearbit - Experience with account-based sales development (ABSD) - Knowledge of sports industry trends and best practices ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of sales processes are likely to be successful in this role. 💰 Compensation & Benefits Salary Range: DKK 450,000 - 600,000 per year (based on experience and industry standards for intermediate marketing roles in Copenhagen) Benefits: - Competitive benefits package - Thriving work environment with rapid growth and diverse opportunities - Positive company culture with a focus on work-life balance Working Hours: Full-time, typically 40 hours per week, with flexibility for the right candidate ASSUMPTION: Salary range is estimated based on industry standards for intermediate marketing roles in Copenhagen, with a focus on ABM experience. 📌 Applicant Insights 🔍 Company Context - Industry: Spectator Sports, with a focus on AI-based sports camera technology - Company Size: 201-500 employees - Founded: 2015 - Company Description: Veo is a global leader in AI-based sports camera technology, democratizing video analysis for sports teams at all levels. They offer a fully automatic camera solution that enables sports teams to record matches and training sessions without a camera operator. - Company Specialties: AI-based sports camera technology, video analysis, sports broadcasting Company Website: www.veo.co ASSUMPTION: Veo's focus on AI-based sports camera technology sets it apart in the spectator sports industry, offering unique opportunities for growth and innovation. 📊 Role Analysis - Career Level: Intermediate (2-5 years of experience) - Reporting Structure: This role reports directly to the Head of Marketing - Work Arrangement: On-site, with the opportunity for occasional remote work - Growth Opportunities: As Veo continues to grow, there may be opportunities for advancement within the marketing department or other areas of the business ASSUMPTION: This role offers strong growth potential as Veo continues to expand its reach in the sports industry. 🌍 Location & Work Environment - Office Type: Modern, collaborative workspace with an indoor ball court, rooftop terrace, and well-equipped gym - Office Location: Aldersgrogade 6C, Copenhagen, Capital Region 2100, DK - Geographic Context: Copenhagen offers a high quality of life, with a strong focus on work-life balance and cultural attractions - Work Schedule: Full-time, with flexible hours and a focus on results-driven work ASSUMPTION: Veo's office environment is designed to foster collaboration and creativity, with a strong focus on work-life balance. 💼 Interview & Application Insights - Typical Process: Phone screen, followed by on-site interviews with the hiring manager and relevant team members - Key Assessment Areas: Problem-solving skills, creativity, analytical thinking, and cultural fit - Application Tips: - Tailor your resume and cover letter to highlight your ABM experience and relevant skills - Prepare for behavioral interview questions that focus on your experience with ABM campaigns and sales collaboration - Showcase your understanding of Veo's unique value proposition and how your skills align with the company's mission ATS Keywords: Account-Based Marketing, ABM, Demand Generation, Growth Marketing, Sales Collaboration, Campaign Management, Data Analysis, Performance Marketing ASSUMPTION: Veo's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the right candidate for the role and the company. 🛠️ Tools & Technologies - Salesforce - Marketing automation platforms (e.g., ActiveCampaign, HubSpot, Marketo) - Zapier - Google Ads - Meta Ads - Clearbit - Clay - Apollo - CRM integration tools ASSUMPTION: Proficiency with these tools is essential for success in this role, and candidates should be prepared to demonstrate their experience with them. 👔 Cultural Fit Considerations - Company Values: Dare, Own it, Level up, Play as a team, Customer Centric - Work Style: Collaborative, innovative, data-driven, results-focused - Self-Assessment Questions: - How do you approach testing and optimizing ABM campaigns to drive results? - Can you describe a time when you collaborated with a sales team to generate sales opportunities? - How do you stay current with industry trends and best practices in ABM? ASSUMPTION: Veo's company culture is built on a foundation of collaboration, innovation, and a strong focus on results. Candidates should be prepared to demonstrate their alignment with these values and work styles. ⚠️ Potential Challenges - Balancing the demands of ABM campaigns with the need for operational excellence - Collaborating effectively with cross-functional teams to identify and capitalize on opportunities - Staying current with industry trends and best practices in ABM ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a deep understanding of both marketing and sales processes. 📈 Similar Roles Comparison - Account-Based Marketing Manager (Veo) vs. Demand Generation Manager (Other Company): - Veo's role focuses specifically on ABM, while the other role may have a broader focus on demand generation - Veo's role requires strong collaboration with the sales team, while the other role may focus more on marketing-qualified leads (MQLs) - Veo's role offers the opportunity to shape ABM strategy, while the other role may be more focused on executing existing strategies ASSUMPTION: While these roles share some similarities, the focus on ABM and sales collaboration sets Veo's role apart. 📝 Sample Projects - Developing and executing an ABM campaign to drive sales growth for a specific target account - Collaborating with the sales team to identify and capitalize on opportunities within a target account - Optimizing ABM campaigns using data and analytics to improve performance ASSUMPTION: These sample projects demonstrate the key responsibilities of the Account Based Marketing Manager role at Veo. ❓ Key Questions to Ask During Interview - Can you describe the current ABM strategy and how this role will contribute to its evolution? - How does Veo support the growth and development of its employees? - What are the biggest challenges facing the Outbound Sales team, and how can this role help address them? - How does Veo measure the success of its ABM campaigns, and what key performance indicators (KPIs) are most important? ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving results. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this [link](http://www.veo.co/careers) - Tailor your resume and cover letter to highlight your ABM experience and relevant skills - Prepare for behavioral interview questions that focus on your experience with ABM campaigns and sales collaboration - Follow up with a thank-you note after your interview, reiterating your interest in the role and Veo's mission ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.