📌 Core Information
🔹 Job Title: Account Based Marketing Manager - CPG - Canada
🔹 Company: RELEX Solutions
🔹 Location: Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Planning and executing multi-channel ABM campaigns for key target accounts in the CPG sector
- Partnering with account leadership to gather insights and design tailored messaging
- Driving the development of the Global ABM program
- Embedding and standardizing account-based best practices across the commercial team
- Acting as the spokesperson for effective account-based marketing and sales at RELEX
ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in software/SaaS, and experience running campaigns focused on generating pipeline.
📋 Key Responsibilities
✅ Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts within defined CPG market sectors
✅ Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities
✅ Drive the development of the Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers
✅ Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team
✅ Act as the spokesperson for effective account-based marketing and sales at RELEX
ASSUMPTION: This role requires strong writing skills, analytical skills, and the ability to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of proven experience in B2B marketing, preferably within software/SaaS, with experience running marketing campaigns focused on generating pipeline
Required Skills:
- Compelling writer with the ability to write copy and design campaigns that drive key prospects to engage with RELEX
- Understanding of supply chain concepts and how companies (particularly manufacturers) operate complex supply chains
- Analytical skills to undertake deep account and sector research and distil insights into a clear, joint vision between the sector/account and RELEX
- Multi-channel strategist with experience conceptualizing, creating, and monitoring multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus
- Ability to quickly establish collaborative relationships with the revenue team and sell new ideas and ways of generating pipeline, challenging the status quo
- Creative thinker with the ability to create compelling messages tailored to each account and sector
- Growth mindset with a passion for trying new approaches and seeking out new ways of adding value, helping to embed a culture of continuous learning within the ABM team
- Diligence in managing multiple campaigns simultaneously and continuously improving based on new insights, delivering campaigns on time, and within budget
- Marketing technology savvy with experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing
Preferred Skills:
- Experience working with tools such as Salesforce, HubSpot, INFLU2, and 6sense
- Experience working internationally with creative, content, and commercial teams
- Understanding of supply chain and retail planning
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the target market.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a mid-senior level marketing role in Canada)
Benefits:
- Hands-on experience in various facets of marketing
- Exposure to a collaborative and innovative work environment
- Opportunity to contribute to real marketing initiatives and campaigns
- Mentorship and guidance from experienced marketing professionals
- Potential for future employment opportunities based on performance
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Canada. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Retail & Supply Chain Planning Software
Company Size: Mid-sized (1,001-5,000 employees)
Founded: 2005
Company Description:
- RELEX Solutions delivers a unified platform for retail, manufacturing, and supply chain planning, enabled by proven AI technology
- They help retailers, manufacturers, and consumer goods companies optimize demand forecasting, replenishment, merchandising, pricing and promotions, supply chain operations, and production planning across the end-to-end value chain
- RELEX Solutions is committed to diversity, equality, and creating an inclusive environment for all employees
Company Specialties:
- Retail planning
- Supply chain planning
- Demand forecasting
- Automatic replenishment
- Space planning
- Assortment planning
- Inventory management
- Promotion optimization
- Markdown optimization
- Planogram optimization
- Retail & supply chain analytics
- Workforce optimization
- Merchandise planning
- Behavioral clustering
- 100% customer referenceability
- Agility
- Happy customers
- SaaS solution
- Quick ROI
Company Website: http://www.relexsolutions.com
ASSUMPTION: RELEX Solutions is a global company with headquarters in Helsinki, Finland, and offices in several countries, including Canada.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Global Head of ABM
Work Arrangement: Full-time with remote work options available
Growth Opportunities:
- Potential for future employment opportunities based on performance
- Opportunity to contribute to real marketing initiatives and campaigns
- Exposure to a collaborative and innovative work environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Remote-friendly with offices in major cities worldwide
Office Location(s): Canada (with the option to work remotely)
Geographic Context:
- Canada is the second-largest country in the world by total area and is known for its diverse landscapes, rich cultural heritage, and strong economy
- The CPG industry in Canada is well-established and growing, with a strong focus on innovation and sustainability
- Canada is home to several major CPG companies and offers numerous opportunities for career growth and development in the marketing field
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options available
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while still providing the opportunity to collaborate with a global team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth phone or video interview with the hiring manager
- Final interview with the Global Head of ABM
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and experience with ABM campaigns
- Understanding of the CPG industry and supply chain concepts
- Strong writing and analytical skills
- Ability to work collaboratively and manage multiple campaigns simultaneously
- Alignment with RELEX Solutions' values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of your experience with ABM campaigns and their outcomes
- Demonstrate your understanding of the CPG industry and supply chain concepts
- Showcase your ability to work collaboratively and manage multiple projects simultaneously
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
ATS Keywords: Account-Based Marketing, B2B Marketing, Campaign Management, Copywriting, Supply Chain Concepts, Analytical Skills, Multi-Channel Strategy, Relationship Building, Creative Thinking, Growth Mindset, Diligence, Marketing Technology, RELEX Solutions, CPG, Canada
ASSUMPTION: RELEX Solutions uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your visibility to the hiring team.
🛠️ Tools & Technologies
- Marketing Automation tools (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) tools (e.g., Salesforce, HubSpot CRM)
- Digital Advertising tools (e.g., Google Ads, LinkedIn Ads)
- Account-Based Marketing (ABM) tools (e.g., 6sense, Engagio)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Inclusive
- Sustainable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of success in B2B marketing, with a focus on generating pipeline through ABM campaigns?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple campaigns simultaneously?
- Do you possess strong writing and analytical skills, with a deep understanding of the CPG industry and supply chain concepts?
- Are you a creative thinker with a growth mindset, always looking for new ways to add value and challenge the status quo?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with a global team?
ASSUMPTION: RELEX Solutions values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple ABM campaigns simultaneously for key target accounts in the CPG sector
- Working with a global team and navigating different time zones
- Keeping up-to-date with industry trends and best practices in ABM and marketing technology
- Balancing the need for creativity and innovation with the requirement for data-driven decision-making
- Adapting to a fast-paced, dynamic work environment and embracing change
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is unique in its focus on the CPG industry and the requirement for a deep understanding of supply chain concepts
- Compared to other ABM Manager roles, this position offers a greater emphasis on creative messaging and tailored campaigns for each account
- Career path comparison: This role provides significant growth opportunities for the right candidate, both in terms of career advancement and skill development
ASSUMPTION: While this role shares similarities with other ABM Manager positions, its focus on the CPG industry and supply chain concepts sets it apart.
📝 Sample Projects
- Developing and executing a multi-channel ABM campaign for a major CPG manufacturer, resulting in a 30% increase in pipeline generation
- Collaborating with account leadership to create tailored messaging and assets for a key target account in the CPG sector, leading to a 25% increase in engagement
- Driving the development of the Global ABM program, expanding reach and engagement within strategically important consumer brand manufacturers, and contributing to a 15% increase in overall pipeline generation
ASSUMPTION: These sample projects demonstrate the candidate's ability to plan and execute successful ABM campaigns, collaborate with stakeholders, and drive program development.
❓ Key Questions to Ask During Interview
- Can you describe the current ABM strategy and how this role fits into its implementation?
- How does RELEX Solutions support the growth and development of its ABM team members?
- What are the key priorities for this role in the first 90 days?
- How does RELEX Solutions measure the success of its ABM campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the team structure for the ABM team, and how does this role collaborate with other departments?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's expectations for your success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on ABM campaigns and the CPG industry
- Prepare examples of your experience with ABM campaigns and their outcomes, demonstrating your ability to generate pipeline and drive engagement
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
- If selected, complete the background check process and await the offer extension
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
