Account Based Marketing Manager - CPG - Mexico

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📌 Core Information

🔹 Job Title: Account Based Marketing Manager - CPG - Mexico

🔹 Company: RELEX Solutions

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning and executing multi-channel 1:1 and 1:Few ABM campaigns for key accounts within defined CPG markets.
• Partnering with account leadership to gather insights and tailor messaging and assets.
• Driving the development and expansion of the Global ABM program.
• Acting as the spokesperson for effective account-based marketing and sales at RELEX.

ASSUMPTION: The role seems to focus heavily on strategic elements of ABM marketing, implying a need for strategic thinking and high initiative levels.

📋 Key Responsibilities

✅ Plan and execute multi-channel 1:1 and 1:Few ABM campaigns for key target accounts.

✅ Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities.

✅ Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers.

✅ Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team.

✅ Act as the spokesperson for effective account-based marketing and sales at RELEX.

ASSUMPTION: Assumes a proactive and collaborative role within the broader marketing strategy, suggesting close work with various stakeholders.

🎯 Required Qualifications

Education: Not specified

Experience: 6+ years of proven experience in B2B marketing, preferably within software/SaaS. Experience in running campaigns focused on pipeline generation.

Required Skills:

• B2B Marketing
• Campaign Management
• Copywriting
• Understanding of Supply Chain Concepts
• Analytical Skills
• Multi-Channel Strategy
• Relationship Building
• Creative Thinking
• Growth Mindset
• Diligence
• Marketing Technology Savvy

Preferred Skills:

• Experience with Salesforce, HubSpot, INFLU2, and 6sense
• International work experience with creative, content, and commercial teams

ASSUMPTION: Assumes the need for strong technical aptitude with various technologies and tools pertaining to marketing automation and CRM.

💰 Compensation & Benefits

Salary Range: Not specified, typically industry competitive for the role and location.

Benefits:

• Hands-on experience in various facets of marketing
• Exposure to a collaborative and innovative work environment
• Opportunity to contribute to real marketing initiatives and campaigns
• Mentorship and guidance from experienced professionals
• Potential for future employment opportunities based on performance

Working Hours: 40 hours per week

ASSUMPTION: Assumes a standard work week with flexibility being at the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on supply chain and retail planning

Company Size: 1,001-5,000 employees, offering a blend of large company resources with the agility of a smaller organization.

Founded: 2005

Company Description:

• Provides advanced supply chain and retail planning software solutions.
• Supports leading global brands with demand forecasting and inventory management.
• Focus on delivering high ROI and sustainability through optimized planning.

Company Specialties:

• Retail planning
• Supply chain analytics
• SaaS solution

Company Website: http://www.relexsolutions.com

ASSUMPTION: Assumes company culture values innovation and employee input due to its commitment to diversity and inclusion.

📊 Role Analysis

Career Level: Manager-level role with substantial strategic responsibilities

Reporting Structure: Reports likely to senior marketing or commercial leadership

Work Arrangement: On-site, indicating potential need for frequent office presence

Growth Opportunities:

• Professional development in a fast-growing company
• Opportunities to innovate within the marketing discipline
• Potential for leadership roles as the company expands

ASSUMPTION: Assumes growth opportunities aligned with company expansion and market leadership.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Located in Atlanta, Georgia

Geographic Context:

• A vibrant business hub with a diverse local economy
• Close proximity to key markets in the Americas
• Rich in cultural and commercial opportunities

Work Schedule: Likely aligns with standard business hours, with potential for occasional travel to meet key accounts.

ASSUMPTION: Assumes office environment bolstered by modern amenities and resources.

💼 Interview & Application Insights

Typical Process:

• Initial screening call
• Technical and behavioral interview rounds
• Final discussion with leadership

Key Assessment Areas:

• Technical marketing skills
• Strategic thinking ability
• Cultural fit with company values

Application Tips:

• Highlight relevant B2B marketing experience
• Emphasize understanding of supply chain concepts
• Showcase examples of successful campaign management

ATS Keywords: ABM, B2B Marketing, Campaign Management, Supply Chain, Software/SaaS

ASSUMPTION: Assumes a multi-step interview process designed to identify strong cultural and skill fit.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• INFLU2
• 6sense

ASSUMPTION: Assumes familiarity with these technologies critical for executing job duties efficiently.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Innovation
• Collaboration

Work Style:

• Highly collaborative environment
• Encourages proactive initiative
• Supports open communication

Self-Assessment Questions:

• Do I have the ability to strategize and execute multi-channel marketing campaigns?
• Can I effectively customize messaging for various consumer goods accounts?
• Am I proficient in using marketing automation and CRM tools?

ASSUMPTION: Assumes the company's values emphasize employee empowerment and innovation.

⚠️ Potential Challenges

• Adapting to a rapidly changing market
• Managing multiple campaigns concurrently
• Ensuring alignment of strategies across global teams
• Navigating complex supply chain concepts in marketing strategies

ASSUMPTION: Assumes that the fast growth of the company may present some bandwidth and resource allocation challenges.

📈 Similar Roles Comparison

• Typically requires strategic thought leadership
• Demand for deep knowledge of market dynamics
• Greater emphasis on collaboration with sales teams

ASSUMPTION: Assumes role comparability with similar positions in leading technology-driven B2B companies.

📝 Sample Projects

• Development of 1:1 customized ABM campaigns
• Analysis and reporting on multi-channel marketing efforts
• Creation of account-specific marketing assets for CPG clients

ASSUMPTION: Assumes projects focus on leveraging data to drive campaign success and ROI.

❓ Key Questions to Ask During Interview

• How do you measure the success of ABM campaigns?
• What challenges does your team currently face?
• How does RELEX support employee professional development?
• Can you describe the collaboration between marketing and sales teams?
• What does success look like for this role in the first 90 days?

ASSUMPTION: Assumes interviews will focus on aligning candidate strengths with role demands and company objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume and cover letter highlighting relevant experience
• Follow up with a thank you email post-interview
• Prepare questions about company culture and growth opportunities
• Be ready for potential skill assessments

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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