📌 Core Information
📌 Core Information
🔹 Job Title: Account Based Marketing Manager - CPG (Remote)
🔹 Company: RELEX Solutions
🔹 Location: Atlanta, GA, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (North America)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing multi-channel ABM campaigns for key target accounts in the CPG sector.
- Partnering with account leadership to gather insights and design tailored messaging aligned with account priorities.
- Driving the development of the Global ABM program, expanding reach and engagement within strategically important consumer brand manufacturers.
- Embedding and standardizing account-based best practices and principles across the commercial team.
- Acting as the spokesperson for effective account-based marketing and sales at RELEX.
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of the CPG industry and supply chain concepts.
📋 Key Responsibilities
✅ Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts in the CPG sector.
✅ Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities.
✅ Drive the development of the Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers.
✅ Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team.
✅ Act as the spokesperson for effective account-based marketing and sales at RELEX.
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and strategic planning.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 3-5 years of proven experience in B2B marketing, preferably within software/SaaS, with a focus on generating pipeline.
Required Skills:
- Proven experience in planning and executing ABM campaigns.
- Excellent written and verbal communication skills.
- Strong analytical skills and ability to distill insights into clear, joint visions.
- Familiarity with marketing automation tools, CRM, digital advertising, and ABM platforms.
- Understanding of supply chain concepts and the CPG industry.
Preferred Skills:
- Experience working with tools such as Salesforce, HubSpot, INFLU2, and 6sense.
- Experience working internationally with creative, content, and commercial teams.
- Understanding of supply chain and retail planning.
ASSUMPTION: A background in software/SaaS marketing and a solid understanding of the CPG industry are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a role of this level and location)
Benefits:
- Competitive compensation
- The choice to work wherever and however you are most productive
- 15 days of paid time off, 12 paid sick days, 13 company holidays, and up to 2 paid volunteer and charity days
- New Parent? Congrats! We’ll cover up to 12 weeks at full pay
- A generous $500 work-from-home stipend
- A fun, ambitious, and committed marketing team where all the team members live in 10 different countries but still feel like a family
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, supply chain and retail planning software)
Company Size: 1,001-5,000 employees (mid-size)
Founded: 2005 (20 years in business)
Company Description:
- RELEX Solutions create cutting-edge supply chain and retail planning software.
- Our platforms have the power and potential to increase adaptability, efficiency, and sustainability in the consumer goods and retail value chain.
- Our impact is tangible; from sustainability and eliminating waste to delighting customers and delivering great tailored tech solutions, we’re curious and passionate challenge-seekers creating the future of retail today.
Company Specialties:
- Retail planning
- Supply chain planning
- Demand forecasting
- Automatic replenishment
- Space planning
- Assortment planning
- Inventory management
- Promotion optimization
- Markdown optimization
- Planogram optimization
- Retail & supply chain analytics
- Workforce optimization
- Merchandise planning
- Behavioral clustering
- 100% customer referenceability
- Agility
- Happy customers
- SaaS solution
- Quick ROI
Company Website: www.relexsolutions.com
ASSUMPTION: RELEX Solutions is a well-established company with a strong focus on innovation and customer success in the supply chain and retail planning software industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Global ABM Director.
Work Arrangement: Remote (North America) with the flexibility to work from anywhere in the region.
Growth Opportunities:
- Potential to grow into a leadership role as the ABM team expands.
- Opportunities to work on high-impact projects and gain exposure to senior leadership.
- Chance to learn and develop skills in account-based marketing and supply chain concepts.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the ABM team.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Atlanta, GA, United States (headquarters)
Geographic Context:
- Atlanta, GA, is the capital and most populous city of the state of Georgia.
- The city is known for its vibrant culture, diverse neighborhoods, and rich history.
- Atlanta is home to numerous Fortune 500 companies and is a major hub for various industries, including technology, finance, and healthcare.
Work Schedule: Flexible, with the ability to work from anywhere in North America.
ASSUMPTION: This role offers a high degree of flexibility, allowing employees to work from anywhere in North America and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Behavioral and skills assessment
- Final round interview with the hiring manager and other stakeholders
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning
- Communication and stakeholder management skills
- Understanding of supply chain concepts and the CPG industry
- Technical proficiency with marketing automation tools, CRM, digital advertising, and ABM platforms
Application Tips:
- Highlight your experience with ABM campaigns and your ability to generate pipeline.
- Tailor your resume and cover letter to emphasize your understanding of supply chain concepts and the CPG industry.
- Prepare examples of your past ABM campaigns and their outcomes to discuss during the interview.
- Research RELEX Solutions and the CPG industry to demonstrate your enthusiasm and knowledge.
ATS Keywords: ABM, account-based marketing, B2B marketing, campaign management, supply chain, CPG, marketing automation, CRM, digital advertising, ABM platforms
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM (e.g., Salesforce, HubSpot CRM)
- Digital advertising platforms (e.g., Google Ads, LinkedIn Ads)
- ABM platforms (e.g., 6sense, Demandbase)
- Supply chain planning and retail planning software (RELEX Solutions' proprietary platforms)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Curiosity and passion for challenging the status quo
- Collaboration and teamwork
- Customer-centric mindset
- Agility and adaptability
- Continuous learning and improvement
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Flexible and adaptable
- Results-oriented
- Innovative and creative
Self-Assessment Questions:
- How do you approach challenging the status quo in your current role?
- Can you provide an example of a time when you collaborated with a cross-functional team to achieve a common goal?
- How do you stay up-to-date with industry trends and best practices in account-based marketing?
ASSUMPTION: RELEX Solutions values candidates who are curious, collaborative, and results-driven, with a strong customer focus and a passion for continuous learning.
⚠️ Potential Challenges
- Managing multiple ABM campaigns simultaneously and ensuring they are delivered on time and within budget.
- Keeping up-to-date with industry trends and best practices in account-based marketing and supply chain concepts.
- Navigating a remote work environment and maintaining productivity and engagement.
- Balancing the need for strategic planning with the day-to-day execution of ABM campaigns.
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the CPG industry and the requirement for an understanding of supply chain concepts.
- Compared to other ABM roles, this position places a greater emphasis on strategic planning and collaboration with cross-functional teams.
- Career paths for this role may include advancing to a leadership position within the ABM team or transitioning to a related role within RELEX Solutions' supply chain and retail planning software business.
ASSUMPTION: This role offers a unique blend of strategic planning, industry-specific knowledge, and cross-functional collaboration, making it distinct from other similar positions.
📝 Sample Projects
- Developing and executing a targeted ABM campaign for a major CPG manufacturer, focusing on reducing food waste and improving sustainability.
- Collaborating with the sales team to create tailored messaging and assets for a key account in the CPG sector, driving a significant increase in pipeline.
- Conducting market research and analysis to identify new opportunities for ABM campaigns within the CPG industry.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role, as well as the opportunity to make a significant impact on the CPG industry and RELEX Solutions' business.
❓ Key Questions to Ask During Interview
- Can you describe the ABM team's structure and how this role fits into the broader marketing strategy?
- How does RELEX Solutions support the growth and development of its ABM team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does RELEX Solutions measure the success of its ABM campaigns, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for collaboration with other departments, such as sales, product, or customer success?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with ABM campaigns, your understanding of supply chain concepts, and your fit with RELEX Solutions' company culture.
- Prepare examples of your past ABM campaigns and their outcomes to discuss during the interview.
- Research RELEX Solutions and the CPG industry to demonstrate your enthusiasm and knowledge.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
