Account Based Marketing Manager

📌 Core Information

🔹 Job Title: Account Based Marketing Manager

🔹 Company: Elliptic

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-04

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing personalized ABM campaigns to drive expansion and upsell opportunities within key customer accounts.
• Collaborating closely with sales, customer success, and SDR teams to align marketing efforts with revenue goals.
• Analyzing intent data, customer behavior, and engagement signals to refine targeting and campaign strategy.
• Creating compelling content, including email sequences, industry-specific messaging, and customer case studies, to support ABM initiatives.
• Measuring and reporting on the impact of ABM and nurture campaigns, refining strategies for continuous improvement.

ASSUMPTION: This role requires a strong understanding of sales and marketing alignment, particularly in working with SDRs, AEs, and Customer Success teams. Experience in executing ABM and customer nurture strategies is essential for success in this position.

📋 Key Responsibilities

✅ Plan, build, and execute personalized Account-Based Marketing (ABM) campaigns to drive expansion (ARR) of target accounts and upsell opportunities of customers (NDR).

✅ Develop and optimize nurture programs that engage existing customers, increase product adoption, and surface upsell potential.

✅ Collaborate closely with Sales, Customer Success, and SDR teams to align marketing efforts with revenue goals.

✅ Analyze intent data, customer behavior, and engagement signals to refine targeting and campaign strategy.

✅ Create compelling content, including email sequences, industry-specific messaging, and customer case studies, to support ABM initiatives.

✅ Measure and report on the impact of ABM and nurture campaigns, refining strategies for continuous improvement.

✅ Develop a scalable ABM framework to expand high-value accounts and drive retention.

✅ Build a customer marketing strategy that strengthens long-term relationships and increases customer lifetime value.

✅ Optimize and automate nurture workflows to improve conversion rates from engagement to revenue.

✅ Experiment with and implement new multi-channel approaches for deeper personalization and customer engagement.

✅ Establish best practices for sales and marketing alignment, ensuring seamless collaboration on expansion opportunities.

ASSUMPTION: This role requires a proactive, problem-solving mindset and the ability to work cross-functionally with various teams to bring campaigns to life and drive revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in executing Account-Based Marketing (ABM) and customer nurture strategies with a focus on expansion and upsell.

Required Skills:

• Proven experience in executing ABM and customer nurture strategies.
• Strong understanding of sales and marketing alignment, particularly in working with SDRs, AEs, and Customer Success teams.
• Hands-on experience with marketing automation tools and CRM platforms.
• A data-driven mindset with the ability to analyze customer behavior, engagement metrics, and intent signals to optimize campaigns.
• The ability to develop compelling, personalized messaging for different personas and industries.
• Strong project management skills, balancing short-term execution with long-term strategic initiatives.
• A passion for creating customer-focused marketing programs that influence pipeline and revenue growth.

Preferred Skills:

• Experience using HubSpot, Dreamdata, Gong, Intercom, or Mixpanel for marketing automation, attribution, or customer engagement.
• A background in B2B SaaS marketing, particularly in fintech, regtech, cybersecurity, crypto, or digital assets.
• Familiarity with intent data tools and behavioral analytics to drive targeted ABM campaigns.
• A track record of successfully running pipeline acceleration or deal expansion initiatives.
• Experience creating content tailored for customer engagement, upsell, and retention.
• A test-and-learn mindset, comfortable with experimenting and iterating to improve performance.

ASSUMPTION: While not explicitly stated, a strong understanding of the financial services industry and its regulations would be beneficial for this role, given the company's focus on digital asset decisioning and compliance.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Based on industry standards for a Marketing Manager with 2-5 years of experience in the UK financial services sector)

Benefits:

• Hybrid working and the option to work from almost anywhere for up to 90 days per year
• £500 Remote working budget to set up your home office space
• $1,000 Learning & Development budget to use on anything (agreed with your manager) that contributes to your growth and development
• Holidays: 25 days of annual leave + bank holidays
• An extra day for your birthday
• Enhanced parental leave: 16 weeks fully-paid leave and leave for eligible employees, regardless of gender or whether they become a parent by birth or adoption
• Private Health Insurance - we use Vitality!
• Full access to Spill Mental Health Support
• Life Assurance: 4 times your salary to your beneficiaries
• £100 cryptocurrency for you!
• Cycle to Work Scheme

Working Hours: 40 hours per week, with flexible hours and the option to work remotely up to 90 days per year

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the UK financial services sector. Actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Elliptic operates in the Financial Services industry, specifically focusing on digital asset decisioning, compliance, and risk management. The company is a leader in its field, providing unrivaled uptime and scalability for efficiently extracting crypto data and intelligence with the greatest accuracy.

Company Size: Elliptic is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment where individual contributions can make a significant impact.

Founded: Elliptic was founded in 2013, and it has since grown to become a trusted provider of digital asset decisioning solutions for various organizations worldwide.

Company Description:

• Elliptic is the leader in digital asset decisioning, providing the most comprehensive platform for efficiently extracting crypto data and intelligence with unrivaled accuracy and scalability.
• The company's platform enables exacting organizations to make informed decisions about digital assets, ensuring compliance, risk management, and intelligence operations.
• Elliptic's solutions are used by various clients, including financial institutions, cryptocurrency exchanges, and blockchain infrastructure providers, to manage their digital asset-related risks and opportunities.

Company Specialties:

• blockchain
• cryptocurrency
• bitcoin
• compliance
• AML
• CFT
• blockchain analysis
• cryptoassets
• crypto compliance
• crypto regulation
• regulatory compliance
• financial crime
• anti-money laundering
• crypto transaction monitoring
• crypto wallet screening
• crypto risk scoring
• crypto regulatory affairs
• fintech
• ethereum
• crypto
• crypto business
• crypto risk management
• compliance operations
• future of money
• future of finance
• and fraud prevention

Company Website: https://elliptic.co/

ASSUMPTION: Elliptic's focus on the digital asset and cryptocurrency space requires candidates to have a strong understanding of these technologies and their applications in the financial services industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 2-5 years of experience in executing ABM and customer nurture strategies. It offers opportunities for growth and development within the marketing department and the broader organization.

Reporting Structure: The Account Based Marketing Manager reports directly to Phill Palmer, the company's Chief Marketing Officer.

Work Arrangement: This role operates on a hybrid basis, with employees working from the office and remotely for up to 90 days per year.

Growth Opportunities:

• Developing and implementing a scalable ABM framework to expand high-value accounts and drive retention.
• Building a customer marketing strategy that strengthens long-term relationships and increases customer lifetime value.
• Expanding the company's marketing efforts into new regions and markets, as Elliptic continues to grow and expand its customer base.

ASSUMPTION: As Elliptic continues to grow and expand its customer base, there will be ample opportunities for the Account Based Marketing Manager to make a significant impact on the company's success and advance their career within the marketing department.

🌍 Location & Work Environment

Office Type: Elliptic's headquarters are located in London, with additional offices in New York, Tokyo, Singapore, and Dubai. The company offers a hybrid work arrangement, with employees working from the office and remotely for up to 90 days per year.

Office Location(s): London, New York, Tokyo, Singapore, Dubai

Geographic Context:

• London, the UK's capital and largest city, is a global financial hub with a thriving tech industry and a multicultural population.
• The city offers a wide range of cultural attractions, entertainment options, and dining experiences.
• London's time zone is Greenwich Mean Time (GMT), which is 5 hours ahead of Eastern Standard Time (EST) and 8 hours ahead of Pacific Standard Time (PST).

Work Schedule: The Account Based Marketing Manager will work a standard 40-hour workweek, with flexible hours and the option to work remotely up to 90 days per year.

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing them to enjoy the benefits of working from home while still having the opportunity to collaborate and build relationships with their colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the HR department to assess cultural fit and basic qualifications.
• Technical assessment or case study to evaluate the candidate's understanding of ABM strategies and marketing automation tools.
• Final interview with the hiring manager and relevant stakeholders to discuss the role's requirements, the company's culture, and the candidate's fit for the position.

Key Assessment Areas:

• Understanding of ABM strategies and their application in driving revenue growth and expansion.
• Experience with marketing automation tools and CRM platforms.
• Ability to analyze customer behavior, engagement metrics, and intent signals to optimize campaigns.
• Strong project management skills and the ability to balance short-term execution with long-term strategic initiatives.
• Cultural fit with Elliptic's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in executing ABM and customer nurture strategies, as well as your familiarity with marketing automation tools and CRM platforms.
• Prepare for the technical assessment or case study by researching Elliptic's products and services, as well as the company's target industries and customer base.
• Be ready to discuss your approach to measuring and reporting on the impact of ABM and nurture campaigns, as well as your ideas for refining strategies for continuous improvement.
• Demonstrate your understanding of Elliptic's company culture and values, and be prepared to explain how your personal values and work style align with the company's.

ATS Keywords: Account-Based Marketing, ABM, customer engagement, sales alignment, marketing automation, data analysis, project management, content creation, customer insights, nurture programs, upsell strategies, campaign measurement, multi-channel marketing, collaboration, problem-solving, personalization, revenue growth

ASSUMPTION: Elliptic's hiring process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and work environment. Successful candidates will demonstrate a strong understanding of ABM strategies and marketing automation tools, as well as a proactive, problem-solving mindset and the ability to work collaboratively with various teams.

🛠️ Tools & Technologies

• HubSpot (for marketing automation, CRM, and email marketing)
• Dreamdata (for attribution and intent data)
• Gong (for conversation intelligence and sales enablement)
• Intercom (for customer engagement and support)
• Mixpanel (for product analytics and user behavior tracking)

ASSUMPTION: The Account Based Marketing Manager will be expected to have experience with marketing automation tools and CRM platforms, as well as a strong understanding of how to leverage these tools to optimize ABM campaigns and drive revenue growth.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Elliptic prioritizes the needs and perspectives of its customers, ensuring that its products and services meet their evolving requirements and expectations.
• Collaborative: Elliptic fosters a culture of teamwork and collaboration, encouraging employees to share ideas, learn from one another, and work together to achieve common goals.
• Innovative: Elliptic encourages its employees to think creatively, challenge the status quo, and continuously seek new and better ways of doing things.

Work Style:

• Hybrid: Elliptic offers a hybrid work arrangement, allowing employees to work from the office and remotely for up to 90 days per year.
• Dynamic: Elliptic operates in a fast-paced and ever-changing industry, requiring employees to be adaptable, resilient, and able to thrive in a constantly evolving work environment.
• Data-driven: Elliptic relies on data and analytics to inform its decision-making processes, requiring employees to be comfortable working with data and using it to drive informed and effective marketing strategies.

Self-Assessment Questions:

• How do you align with Elliptic's customer-centric value, and how have you demonstrated this in your previous roles?
• How do you prefer to work, and how do you think you would fit into Elliptic's hybrid and dynamic work environment?
• How do you approach data-driven decision-making, and how have you used data to inform and optimize marketing strategies in the past?

ASSUMPTION: Elliptic's company culture is characterized by a strong focus on customer-centricity, collaboration, and innovation. Successful candidates will demonstrate a strong alignment with these values and be able to thrive in a dynamic, data-driven work environment.

⚠️ Potential Challenges

• The fast-paced and ever-changing nature of the digital asset and cryptocurrency industry may require the Account Based Marketing Manager to adapt quickly and continuously learn new tools and technologies.
• The role may involve working with complex data sets and analytics, which could present challenges for candidates without a strong background in data analysis and interpretation.
• The hybrid work arrangement may require the Account Based Marketing Manager to balance the demands of working from home with the need to collaborate and build relationships with colleagues in the office.
• The role may involve working with stakeholders at various levels within the organization, requiring the Account Based Marketing Manager to possess strong communication and interpersonal skills.

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development, as well as the chance to make a significant impact on Elliptic's success in the digital asset and cryptocurrency space.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Account Based Marketing Manager position at Elliptic requires a strong focus on driving revenue growth and expansion through targeted, data-driven campaigns.
• While the role shares similarities with other marketing positions, such as Marketing Manager or Demand Generation Manager, it is unique in its focus on ABM strategies and the need to collaborate closely with sales and customer success teams.
• Career progression for the Account Based Marketing Manager may involve moving into senior marketing roles, such as Senior Marketing Manager or VP of Marketing, or transitioning into a sales or customer success leadership position, depending on the candidate's interests and career goals.

ASSUMPTION: The Account Based Marketing Manager role at Elliptic offers a unique opportunity for candidates to drive revenue growth and expansion through targeted, data-driven campaigns, while also gaining valuable experience in a fast-paced and ever-changing industry.

📝 Sample Projects

• Developing and executing a targeted ABM campaign to drive expansion opportunities within a specific vertical or industry, such as financial services or cryptocurrency exchanges.
• Creating a customer engagement strategy to improve product adoption and surface upsell potential within an existing customer base, such as a large enterprise or a group of SMEs.
• Optimizing nurture workflows to improve conversion rates from engagement to revenue, such as by implementing new multi-channel approaches or refining segmentation and targeting strategies.

ASSUMPTION: These sample projects illustrate the types of initiatives the Account Based Marketing Manager may be expected to undertake in their role at Elliptic, focusing on driving revenue growth and expansion through targeted, data-driven campaigns.

❓ Key Questions to Ask During Interview

• How does Elliptic measure the success of its ABM campaigns, and what key performance indicators (KPIs) does the company track to evaluate their impact on revenue growth and expansion?
• What is the team structure for the marketing department, and how does the Account Based Marketing Manager role fit into this structure?
• How does Elliptic approach sales and marketing alignment, and what specific initiatives are in place to ensure seamless collaboration between these departments?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does Elliptic support work-life balance for its employees, particularly those working in hybrid or remote arrangements?

ASSUMPTION: These key questions are designed to help candidates better understand the role's requirements, the company's culture, and the opportunities for growth and development within the marketing department and the broader organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in executing ABM and customer nurture strategies, as well as your familiarity with marketing automation tools and CRM platforms.
• Prepare for the technical assessment or case study by researching Elliptic's products and services, as well as the company's target industries and customer base.
• Be ready to discuss your approach to measuring and reporting on the impact of ABM and nurture campaigns, as well as your ideas for refining strategies for continuous improvement.
• Demonstrate your understanding of Elliptic's company culture and values, and be prepared to explain how your personal values and work style align with the company's.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.