🔹 Job Title: Account Based Marketing Manager
🔹 Company: Agiloft
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the tech industry, and experience with account-based marketing strategies.
✅ Develop and execute integrated, multi-channel, multi-tactic ABM campaigns tailored to specific target accounts and buyer personas
✅ Research target accounts and leverage data to design campaigns and develop personalized messaging and content
✅ Work closely with sales to understand their needs, align demand generation efforts with their territories, and select target accounts
✅ Collaborate with content, product marketing, and sales teams to develop and curate compelling messaging, content, and promotional assets
✅ Create deliverables to advance programs, such as briefing documents, presentations, core assets, promotions, etc.
✅ Manage campaigns, monitor, and report on results, constantly experimenting and refining tactics to improve campaign performance
✅ Enable sales with campaign playbooks, call scripts, and outbound messaging, continually seeking next practices
✅ Maintain a regular business cadence of marketing and sales meetings to review campaign results and adjust plans as needed
✅ Other duties as assigned
ASSUMPTION: This role requires strong project management skills to effectively manage multiple projects with tight deadlines and drive alignment and execution across groups.
Education: Bachelor’s degree, MBA preferred
Experience: 8+ years in demand, growth, performance, digital, or field marketing, with 4+ years of directly relevant, B2B, ABM experience at a high-tech company or in an agency role serving tech companies, preferable legal tech
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the legal tech industry may have a competitive advantage in this role.
Salary Range: $140,000 - $165,000 per year (excluding bonus and benefits). Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, or benefits.
Benefits:
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with the required experience level. Actual compensation may vary based on individual qualifications and work location.
Industry: Software Development, specifically Contract Lifecycle Management (CLM) software
Company Size: 201-500 employees. This size allows for a more agile work environment with opportunities for growth and impact.
Founded: 1991. Agiloft has a long history in the CLM space and is a trusted global leader in its industry.
Company Description:
Company Specialties:
Company Website: www.agiloft.com
ASSUMPTION: Agiloft's focus on no-code platforms and AI-driven solutions sets it apart in the CLM industry and offers unique opportunities for growth and innovation.
Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Director of Marketing and works closely with sales, content, and product marketing teams
Work Arrangement: Remote OK, with flexibility for remote work and the option to work from the company's headquarters in Redwood City, California
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
Office Type: Hybrid, with the option to work remotely or from the company's headquarters in Redwood City, California
Office Location(s): 303 Twin Dolphin Dr, Floor 6, Redwood City, California 94065, US
Geographic Context:
Work Schedule: Standard business hours, with flexibility for remote work and the option to work from the company's headquarters
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing for collaboration and networking in the office while also providing the flexibility of remote work.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Account Based Marketing, Demand Generation, Digital Advertising, Email Marketing, Social Media, Content Marketing, Project Management, Data Analysis, Sales Collaboration, Martech Tools, Audience Segmentation, Personalization, Campaign Management, Communication Skills, Innovation, High-Growth Environment
ASSUMPTION: Agiloft uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used to manage and execute ABM campaigns.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Agiloft's values and work style, and who can answer these self-assessment questions affirmatively, are likely to be a good fit for this role.
ASSUMPTION: These challenges are inherent in a fast-growing tech company and require a proactive, adaptable, and results-focused approach.
ASSUMPTION: This role is unique in its focus on ABM strategies within the legal tech industry, offering a distinct set of challenges and opportunities compared to similar marketing roles.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities required in this role, and provide a sense of the day-to-day work involved.
ASSUMPTION: These questions can help you better understand the role, the company's ABM strategy, and the work environment, allowing you to make a more informed decision about the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.