Account-Based Marketing Manager

📌 Core Information

🔹 Job Title: Account-Based Marketing Manager

🔹 Company: Azeus Convene

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of targeted ABM initiatives
• Close collaboration with sales teams to drive pipeline growth
• Campaign management and optimization for maximum ROI
• Cross-functional team management and stakeholder communication
• Account targeting strategy refinement based on campaign insights

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent project management abilities to succeed.

📋 Key Responsibilities

✅ Develop and execute strategic ABM plans tailored to high-value accounts

✅ Collaborate with sales teams to identify key target accounts and understand their needs

✅ Coordinate marketing initiatives including personalized outreach, content development, webinars, events, and digital campaigns

✅ Oversee campaign performance, measuring and optimizing results to maximize ROI

✅ Coordinate and manage the work of Content Marketing Specialist and Marketing Assistant for Spain

✅ Provide clear communication and regular reporting to senior stakeholders

✅ Continuously refine account targeting strategies based on campaign insights and market developments

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of marketing experience with a minimum of 2 years specifically in ABM, ideally within SaaS, technology, or professional services

Required Skills:

• Proven track record of executing successful ABM campaigns that directly influence pipeline growth
• Excellent understanding of account segmentation, personalized campaign development, and stakeholder mapping
• Strong analytical skills with the ability to interpret data and translate insights into actionable campaign improvements
• Exceptional project management skills, able to manage multiple initiatives simultaneously
• Fluency in Spanish and English, both written and verbal
• Strong interpersonal and influencing skills, able to collaborate effectively with sales and cross-functional teams

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot)
• Knowledge of CRM systems (e.g., Salesforce, HubSpot)

ASSUMPTION: Candidates with experience in the SaaS industry or working with listed companies and the BSFI sector will have an advantage.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (Estimated, based on industry standards for the role and location)

Benefits:

• Competitive salary and performance-based bonus
• Flexible working arrangements
• Professional development opportunities
• Collaborative and supportive team environment

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market research for similar roles in Barcelona. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Board Management Software

Company Size: Medium (201-500 employees), offering a supportive team environment and opportunities for growth

Founded: 1992 (as Azeus), with Convene being a leading product in the board portal solution space

Company Description:

• Convene is a leading board portal solution used by boards of directors of FTSE 100, Fortune 500, financial institutions, governments, and non-profit organizations in more than 100 countries
• Designed specifically for senior level executives and company secretaries, Convene gives complete control over the entire meeting process and ensures good governance driven by security and accountability
• Convene is developed with an emphasis on responding to the challenges of enterprise and public services that require data protection, control, availability, and application security

Company Specialties:

• Board Management Software
• Board Meeting Software
• Paperless Meeting
• Paperless Board Meeting
• Board of Directors
• Virtual AGM
• Annual General Meeting
• AGM
• Corporate Secretaries
• Corporate Governance
• Board Meetings
• Board Portal
• Virtual Meetings
• Remote Meetings
• Meeting Minutes
• Executive Assistant
• Digital Meetings
• Meeting Agenda
• and Hybrid AGM

Company Website: www.azeusconvene.com

ASSUMPTION: Azeus Convene is a well-established company with a strong global presence, offering a stable work environment and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Head of Marketing and works closely with sales teams, content marketing specialists, and marketing assistants

Work Arrangement: Hybrid (On-site & Remote), with flexible working arrangements and remote work options

Growth Opportunities:

• Progression to a senior marketing role or management position within the marketing department
• Expanding the ABM program to other regions and industries
• Developing expertise in account-based marketing and becoming a thought leader in the field

ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote), with an office located in Barcelona, Catalonia, Spain

Office Location(s): 600 North Bridge Rd, 23-01 Parkview Square, Singapore, 188778, SG (Global Headquarters); 40 Wall Street 27th, 28th and 29th Floor, New York, NY 10005, US (North America Office); Munro House Portsmouth Road, Cobham, Surrey, London, England KT11 1PP, GB (EMEA Office); Level 46, Tower One – International Towers Sydney, 100 Barangaroo Avenue Barangaroo, Sydney, NSW 2000, AU (APAC Office)

Geographic Context:

• Barcelona is a vibrant, multicultural city with a high quality of life, offering a mix of urban and coastal living
• Catalonia is a region in northeastern Spain, known for its unique culture, language, and cuisine
• Spain offers a warm, Mediterranean climate, with mild winters and hot summers

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the Head of Marketing
• Second-round interview with the Sales Director and Content Marketing Specialist
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Project management and organizational skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant ABM experience and achievements in your resume and cover letter
• Demonstrate your understanding of the role and the company by researching Azeus Convene and the Convene product
• Prepare examples of successful ABM campaigns you've executed and the results they achieved
• Be ready to discuss your approach to account segmentation, personalized campaign development, and stakeholder mapping

ATS Keywords: Account-Based Marketing, ABM, Strategic Planning, Sales Collaboration, Campaign Management, Analytical Skills, Project Management, Stakeholder Mapping, Fluency in Spanish, Fluency in English

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit, as well as their understanding of the role and the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Empowerment and growth

Work Style:

• Results-driven and proactive
• Adaptable and open to change
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment
• Focus on continuous learning and development

Self-Assessment Questions:

• How do you align with Azeus Convene's customer-centric approach to business?
• Can you provide an example of a time when you drove innovation and continuous improvement in your role?
• How do you ensure effective collaboration and communication with cross-functional teams?

ASSUMPTION: Azeus Convene values candidates who are customer-focused, innovative, collaborative, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with a diverse and global team, requiring strong communication and collaboration skills
• Adapting to a fast-paced and dynamic work environment
• Developing and executing ABM strategies for new and unfamiliar markets

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on account-based marketing and requires a strong understanding of sales processes and stakeholder mapping
• In the SaaS industry, ABM roles are increasingly important for driving pipeline growth and revenue generation
• Career progression in ABM can lead to senior marketing roles, management positions, or specialized ABM consultancy opportunities

ASSUMPTION: This role offers a unique blend of marketing and sales-focused responsibilities, providing an excellent opportunity for career growth and development.

📝 Sample Projects

• Developing and executing an ABM strategy for a specific industry or region
• Creating personalized content and campaigns for high-value target accounts
• Collaborating with sales teams to identify and qualify sales-ready leads (SQLs)
• Analyzing campaign performance data and optimizing strategies for improved ROI

ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the role, as well as the importance of collaboration and communication with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the current ABM strategy and how this role will contribute to its evolution?
• How does the marketing department collaborate with the sales team to drive pipeline growth?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does Azeus Convene support work-life balance and employee well-being?
• What are the most significant challenges facing the ABM program, and how can this role help address them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to driving success in the ABM program.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant ABM experience and achievements
• Prepare examples of successful ABM campaigns you've executed and the results they achieved
• Research Azeus Convene and the Convene product to demonstrate your understanding of the company and the role
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.