Account-Based Marketing Specialist

📌 Core Information

🔹 Job Title: Account-Based Marketing Specialist

🔹 Company: Azeus Convene

🔹 Location: Greece (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and executing targeted ABM campaigns for high-value accounts in Greece and Cyprus.
• Collaborating closely with sales and SDR teams to identify target accounts and deliver qualified leads.
• Creating engaging and localized content for various marketing channels.
• Organizing and executing digital marketing activities to engage target accounts and drive pipeline growth.
• Analyzing campaign performance and reporting insights to improve future initiatives.

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and experience with Account-Based Marketing strategies. Familiarity with the Greek and Cypriot markets is a plus but not required as training will be provided.

📋 Key Responsibilities

✅ Plan, implement, and manage targeted ABM campaigns tailored to priority accounts in Greece and Cyprus.

✅ Collaborate with sales and SDR teams to identify target accounts, develop tailored messaging, and execute strategic outreach.

✅ Create engaging and localized content including emails, LinkedIn messages, presentations, case studies, whitepapers, and testimonials.

✅ Organize and execute webinars, virtual events, and other digital marketing activities to engage target accounts and drive pipeline growth.

✅ Analyze campaign performance, measure ROI, and regularly report insights to improve future initiatives.

✅ Manage digital marketing efforts including SEO, content updates, and social media presence to enhance visibility and market positioning.

✅ Build strong internal relationships with sales, customer success, and partner management teams to ensure alignment and maximize campaign impact.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently. Strong communication and collaboration skills are essential to succeed in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum 2-3 years of experience in marketing roles, ideally in B2B SaaS, technology, or professional services.

Required Skills:

• Proven experience with Account-Based Marketing strategies and execution.
• Excellent content creation skills (copywriting, case studies, presentation design).
• Experience running digital campaigns, events, webinars, and lead-generation activities.
• Proficiency with marketing automation and CRM tools (e.g., HubSpot, Salesforce, LinkedIn Sales Navigator).
• Strong analytical skills to measure campaign effectiveness and ROI.
• Exceptional communication skills in Greek and English.

Preferred Skills:

• Familiarity with the Greek and Cypriot markets.
• Experience with board portal software or similar products.

ASSUMPTION: Candidates with relevant experience in B2B SaaS marketing and a strong portfolio of content creation work will be prioritized.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI estimate based on experience level and market rates for B2B SaaS marketing roles in Greece)

Benefits:

• Opportunity to shape and influence growth strategy in a rapidly expanding market.
• Collaborative, supportive, and growth-oriented work environment.
• Flexible remote working arrangements.

Working Hours: Full-time (40 hours/week) with flexible hours and a results-driven approach.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Board Management Software.

Company Size: Medium (201-500 employees), offering a supportive and growth-oriented work environment.

Founded: 1989 (as Azeus), with Convene being a leading board portal solution.

Company Description:

• Convene is a leading board portal solution used by boards of directors of FTSE 100, Fortune 500, financial institutions, governments, and non-profit organizations in more than 100 countries.
• It is designed specifically for senior-level executives and company secretaries, providing complete control over the entire meeting process and ensuring good governance driven by security and accountability.
• Convene is developed with an emphasis on responding to the challenges of enterprise and public services that require data protection, control, availability, and application security.

Company Specialties:

• Board Management Software
• Board Meeting Software
• Board Meeting App
• Paperless Meeting
• Paperless Board Meeting
• Board of Directors
• Virtual AGM
• Annual General Meeting
• AGM
• Corporate Secretaries
• Corporate Governance
• Board Meetings
• Board Portal
• Virtual Meetings
• Remote Meetings
• Meeting Minutes
• Executive Assistant
• Digital Meetings
• Meeting Agenda
• and Hybrid AGM

Company Website: www.azeusconvene.com

ASSUMPTION: Azeus Convene is a well-established company with a strong global presence, offering a unique opportunity for the right candidate to grow and make a significant impact in the Greek and Cypriot markets.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement.

Reporting Structure: This role will report directly to the Marketing Manager and work closely with sales, SDR, and other internal teams.

Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance.

Growth Opportunities:

• Potential career progression into a senior marketing role or management position.
• Expanding the ABM strategy to other regions and markets.
• Developing and implementing new marketing initiatives and campaigns.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape and influence the company's marketing strategy in the Greek and Cypriot markets.

🌍 Location & Work Environment

Office Type: Remote work with no physical office location in Greece or Cyprus.

Office Location(s): N/A

Geographic Context:

• Greece and Cyprus have a combined population of over 11 million people, with a growing demand for board management software solutions.
• The Greek market is the largest economy in the Balkans, with a strong focus on technology and innovation.
• Cyprus, with its strategic location and business-friendly environment, serves as a gateway to the Middle East and North Africa markets.

Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven approach.

ASSUMPTION: Working remotely for Azeus Convene offers a unique opportunity to work for a global company while enjoying the benefits of a flexible work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director

Key Assessment Areas:

• Marketing expertise and ABM experience
• Content creation skills
• Communication and collaboration skills
• Analytical and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and ABM skills.
• Include specific examples of successful ABM campaigns you've executed in the past.
• Demonstrate your understanding of the Greek and Cypriot markets and how you plan to apply your skills to drive growth in these regions.

ATS Keywords: Account-Based Marketing, B2B SaaS, Content Creation, Digital Campaigns, Lead Generation, Marketing Automation, CRM Tools, Analytical Skills, Communication Skills, SEO, Social Media, Webinars, Virtual Events, Collaboration, Sales Alignment

ASSUMPTION: Azeus Convene uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter will increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation and CRM)
• Salesforce (CRM)
• LinkedIn Sales Navigator (Sales Intelligence)
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• Canva (Graphic Design)
• Zoom (Webinars and Virtual Events)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Results-driven
• Adaptable
• Proactive
• Collaborative
• Customer-focused

Self-Assessment Questions:

• Do you have a proven track record of success in Account-Based Marketing strategies?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative, results-driven environment?
• Are you passionate about delivering exceptional customer experiences?

ASSUMPTION: Azeus Convene values candidates who are a strong cultural fit and align with the company's core values and work style.

⚠️ Potential Challenges

• Managing time zones and coordinating with international teams.
• Adapting to a remote work environment and maintaining productivity.
• Balancing multiple priorities and managing a high workload.
• Navigating the unique cultural and business landscapes of Greece and Cyprus.

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is unique in its focus on the Greek and Cypriot markets and the opportunity to shape the company's ABM strategy in these regions.
• Compared to other marketing roles, this position offers a higher level of autonomy and responsibility for driving growth in specific target accounts.
• Career progression opportunities are available, with the potential to advance into a senior marketing role or management position.

ASSUMPTION: This role offers a unique opportunity for the right candidate to make a significant impact in the Greek and Cypriot markets and grow their career within a global company.

📝 Sample Projects

• Developing and executing an ABM campaign for a high-value target account in Greece, resulting in a successful pilot project and a significant increase in pipeline growth.
• Creating localized content for a webinar series focused on the unique challenges and opportunities of board management in the Greek and Cypriot markets.
• Analyzing campaign performance data to identify trends and optimize future ABM initiatives, leading to a 20% increase in ROI.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing a clear understanding of the day-to-day tasks and expectations.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Greece and Cyprus?
• What are the key priorities for this role in the first 90 days?
• How does Azeus Convene support the growth and development of its employees?
• What are the most significant challenges facing the company in the Greek and Cypriot markets, and how can this role address them?
• How does the company measure the success of its ABM campaigns, and what metrics are most important?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and ABM skills.
• Prepare examples of successful ABM campaigns you've executed in the past.
• Demonstrate your understanding of the Greek and Cypriot markets and how you plan to apply your skills to drive growth in these regions.
• Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.