Account-Based Marketing Specialist

📌 Core Information

🔹 Job Title: Account-Based Marketing Specialist

🔹 Company: Concirrus Ltd

🔹 Location: London, Greater London (Hybrid)

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing ABM campaigns for key target accounts
• Managing LinkedIn and Google Ads campaigns to drive targeted engagement
• Collaborating with cross-functional teams to align messaging and strategies
• Measuring and reporting on ABM program success

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving targeted growth campaigns.

📋 Key Responsibilities

✅ Develop, execute, and optimize ABM campaigns focused on key target accounts across specialty insurance sectors

✅ Work alongside Sales, Customer Success, and Product teams to align messaging and account strategies

✅ Personalize content, nurture programs, and outreach tactics based on account intelligence

✅ Build and maintain account lists, segmentation strategies, and engagement plans

✅ Measure and report on ABM program success, making data-driven recommendations for improvement

✅ Manage the company’s LinkedIn page and paid campaigns, developing and optimizing LinkedIn Ads

✅ Manage and optimize Google Ads campaigns, tracking performance via Looker Studio

✅ Contribute to continuous improvements in digital reporting and attribution models

ASSUMPTION: This role involves a mix of strategic planning, campaign management, and data analysis to drive targeted growth and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of marketing experience, ideally in B2B tech, SaaS, or specialty sector

Required Skills:

• Proven success in designing and executing ABM programs
• Hands-on experience managing LinkedIn campaigns (organic and paid)
• Familiarity with Google Ads and basic digital performance metrics
• Proficiency with CRM and marketing automation tools (HubSpot experience a plus)
• Strong analytical skills with a data-driven mindset
• Highly organized, self-motivated, and able to thrive in a fast-paced, collaborative environment
• Excellent communication skills, in writing and verbally

Preferred Skills:

• Experience with Looker Studio or similar data visualization tools
• Knowledge of the specialty insurance sector
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on ABM and digital campaign management.

💰 Compensation & Benefits

Salary Range: £40,000 - £55,000 per annum (based on experience and industry standards for a Marketing Specialist role in London)

Benefits:

• Professional growth and development opportunities
• Flexible working arrangements (hybrid model)
• Competitive compensation and comprehensive benefits package
• Collaborative and innovative work environment

Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist role in London, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Insurtech and Software Development

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and enterprise resources)

Founded: 2012 (Over a decade of experience in the industry)

Company Description:

• Concirrus transforms underwriting in specialty and commercial insurance with AI-driven solutions
• Supports sectors including aviation, transportation, marine, surety, construction, political violence, and terrorism
• Trusted by leading insurers for streamlining operations, enhancing risk assessment, and empowering smarter decision-making

Company Specialties:

• Insurtech
• Internet Of Things
• Machine Learning
• Cloud Computing
• Data
• Telematics
• Insurance
• Predictive analytics

Company Website: www.concirrus.ai

ASSUMPTION: Concirrus is a well-established company in the insurtech industry, offering a mix of startup agility and enterprise resources.

📊 Role Analysis

Career Level: Mid-level Marketing Specialist, with opportunities for growth and development

Reporting Structure: Reports directly to the Growth Marketing Manager, with cross-functional collaboration with Sales, Customer Success, and Product teams

Work Arrangement: Hybrid model (3 days in office), offering a balance between remote work and in-person collaboration

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Marketing team
• Opportunities to work on diverse projects and campaigns across various sectors
• Chance to contribute to the company's growth and expansion in the insurtech industry

ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing team and the broader company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central London

Office Location(s): 10 Devonshire Square, London, England EC2M 4YP

Geographic Context:

• London is a major global hub for finance, technology, and insurance industries
• Concirrus' office is located in the heart of the City of London, offering easy access to public transportation and amenities
• The hybrid work arrangement allows for a balance between in-office collaboration and remote work

Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote work, providing flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Growth Marketing Manager
• In-person or virtual interview with the Growth Marketing Manager and a member of the Commercial team
• Final interview with the Chief Commercial Officer

Key Assessment Areas:

• Marketing expertise and ABM experience
• Data analysis and reporting skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your ABM experience and relevant skills
• Prepare examples of successful ABM campaigns you've led or contributed to
• Research Concirrus' industry and competitors to demonstrate your understanding of the market

ATS Keywords: Account-Based Marketing, ABM, LinkedIn Ads, Google Ads, CRM, Marketing Automation, Data-Driven, Targeted Campaigns, Insurance, Insurtech

ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, ABM experience, and cultural fit with the company.

🛠️ Tools & Technologies

• CRM: HubSpot (or similar)
• Marketing Automation: HubSpot (or similar)
• Data Visualization: Looker Studio (or similar)
• LinkedIn Ads Manager
• Google Ads Manager

ASSUMPTION: The required tools and technologies are industry-standard and widely used in B2B marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Focused on driving targeted growth and engagement

Self-Assessment Questions:

• How have you successfully executed ABM campaigns in the past, and what challenges did you face?
• Can you describe a time when you had to analyze and optimize digital campaign performance to drive better results?
• How do you approach working collaboratively with cross-functional teams to align messaging and strategies?

ASSUMPTION: Concirrus values candidates who are innovative, collaborative, customer-focused, and committed to driving targeted growth and engagement.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with industry trends and best practices in ABM and digital marketing
• Collaborating effectively with cross-functional teams in a fast-paced environment
• Adapting to changes in the company's growth and expansion

ASSUMPTION: These challenges are common in fast-growing companies and can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on targeted, account-based campaigns
• Concirrus' industry-specific focus on specialty insurance sets it apart from more general B2B marketing roles
• This role offers opportunities for professional growth and development within the Marketing team and the broader company

ASSUMPTION: This role is unique in its focus on targeted, account-based campaigns within the specialty insurance industry, offering opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing an ABM campaign for a key target account in the aviation sector
• Optimizing LinkedIn Ads performance to drive targeted engagement and awareness
• Analyzing and reporting on ABM program success to inform strategic decision-making

ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and deliverables for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's ABM strategy and how this role fits into it?
• How does the Marketing team collaborate with other departments to align messaging and strategies?
• What opportunities are there for professional growth and development within the Marketing team and the broader company?
• How does the company support work-life balance for its employees?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions will help the candidate better understand the role, the company, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your ABM experience and relevant skills
• Prepare examples of successful ABM campaigns you've led or contributed to
• Research Concirrus' industry and competitors to demonstrate your understanding of the market
• Follow up with the Growth Marketing Manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.