Account-Based Marketing Specialist

📌 Core Information 🔹 Job Title: Account-Based Marketing Specialist 🔹 Company: RELEX Solutions 🔹 Location: Barcelona, Spain 🔹 Job Type: Hybrid (On-site/Hybrid) 🔹 Category: Marketing 🔹 Date Posted: May 23, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🔹 Remote Status: On-site/Hybrid (Barcelona, Spain) 🚀 Job Overview Key aspects of this role include: - Planning and executing multi-channel, high-touch ABM campaigns for key target accounts - Collaborating with global ABM managers to gather account insights and build campaigns - Building and executing 1:1 and 1:few ABM campaigns into key target regions and industry verticals - Supporting the development of the global ABM program to expand reach and engagement - Working with Business Development and Growth Sales teams to create high-impact, high-velocity campaigns Assumptions: - The role requires strong analytical skills and the ability to manage multiple campaigns simultaneously - A successful candidate will be comfortable working in a hybrid role and collaborating with global teams 📋 Key Responsibilities ✅ Campaign Planning and Execution: - Partner directly with ABM managers globally to gather account insights and support campaign builds, messaging, and assets aligned with account priorities - Build and execute multi-channel 1:1 ABM campaigns for key target accounts - Build and execute multi-channel 1:Few ABM campaigns into key target regions and industry verticals - Convert 1:Few campaigns into lightly personalized 1:1 campaigns to drive resonance, engagement, and pipeline from priority accounts - Provide campaign reporting support for ABM managers on key performance indicators across multiple channels Assumptions: - The role requires strong project management skills and the ability to work independently - A successful candidate will be proactive in seeking new approaches and continuously improving campaigns 🎯 Required Qualifications Education: - Degree in Marketing or a related field Experience: - Some experience in B2B marketing, preferably within software/SaaS and retail/consumer goods industries - Proven track record in ABM or similar roles Required Skills: - Strong analytical skills and the ability to conduct deep account research - Multi-channel campaign strategy and execution - Ability to build and maintain relationships with revenue teams - Creative thinking and messaging tailored to account nuances - Growth mindset and continuous learning - Diligence in managing multiple campaigns simultaneously and meeting deadlines - Experience with marketing automation, CRM, and digital advertising tools Preferred Skills: - Experience working with tools such as LinkedIn Campaign Manager, LinkedIn Sales Navigator, Salesforce, INFLU2, and 6sense - Experience working within an international team - Understanding of supply chain and retail planning - Good understanding of B2B SaaS/Tech marketing Assumptions: - The role requires a strong understanding of the ABM process and relevant tools - A successful candidate will be able to adapt to a dynamic, growing company and work environment 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for ABM roles in Barcelona) Benefits: - Competitive benefits package, including health insurance, pension plan, and flexible working hours - Access to RELEX's global network of offices and opportunities for international travel - A dynamic, collaborative work environment with a strong focus on professional development Working Hours: 40 hours per week, with flexibility for hybrid work arrangements Assumptions: - The salary range is estimated based on industry standards for ABM roles in Barcelona, with consideration for the candidate's experience level - Benefits may vary based on the candidate's location and individual circumstances 📌 Applicant Insights Company Context: Industry: Software Development Company Size: 1,001-5,000 employees Founded: 2005 Company Description: - RELEX Solutions delivers a unified platform for retail, manufacturing, and supply chain planning, enabled by proven AI technology - The company helps retailers, manufacturers, and consumer goods companies optimize demand forecasting, replenishment, merchandising, pricing and promotions, supply chain operations, and production planning across the end-to-end value chain - RELEX Solutions has a strong focus on sustainability, reducing waste, and empowering workforces Company Specialties: - Retail planning - Supply chain planning - Demand forecasting - Automatic replenishment - Space planning - Assortment planning - Inventory management - Promotion optimization - Markdown optimization - Planogram optimization - Retail & supply chain analytics - Workforce optimization - Merchandise planning - Behavioral clustering - 100% customer referenceability - Agility - Happy customers - SaaS solution - Quick ROI Company Website: www.relexsolutions.com Assumptions: - The company's focus on sustainability and waste reduction is a key factor for many applicants - RELEX Solutions' strong industry reputation and customer base make it an attractive employer Role Analysis: Career Level: Mid-level marketing role with potential for growth and career advancement Reporting Structure: The role reports directly to the ABM Center of Excellence team and collaborates with global ABM managers, Business Development, and Growth Sales teams Work Arrangement: Hybrid role with a balance of on-site and remote work, with a focus on collaboration and teamwork Growth Opportunities: - Opportunities to work on high-impact campaigns and drive meaningful results for key accounts - Potential to grow within the ABM team and take on more responsibilities as the team expands - Exposure to a wide range of industries and accounts, providing diverse learning experiences Assumptions: - The role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities as the team and company grow - A successful candidate will be proactive in seeking out new challenges and learning opportunities Location & Work Environment: Office Type: Hybrid (on-site and remote work) Office Location: Barcelona, Catalonia, Spain Geographic Context: - Barcelona is a vibrant, multicultural city with a strong tech industry and a high quality of life - The city offers a wide range of cultural, recreational, and culinary experiences - Barcelona has a mild Mediterranean climate, with warm summers and mild winters Work Schedule: Flexible hybrid work arrangement, with a focus on collaboration and teamwork Assumptions: - The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility - Barcelona's vibrant culture and diverse community make it an attractive location for many applicants 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. On-site or virtual interview with the hiring manager 4. Final interview with the ABM team lead or director Key Assessment Areas: - Analytical skills and problem-solving abilities - Campaign planning and execution skills - Ability to work collaboratively and build relationships - Cultural fit and alignment with RELEX Solutions' values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability - Research RELEX Solutions' industry, company culture, and recent projects to demonstrate your understanding and enthusiasm ATS Keywords: Account-Based Marketing, ABM, Campaign Planning, Multi-Channel Marketing, Global Teamwork, Analytics, Problem-Solving, Collaboration, Retail, Consumer Goods, Software, SaaS Assumptions: - The interview process is designed to assess the candidate's skills, cultural fit, and potential for success in the role - A successful candidate will be proactive in preparing for interviews and demonstrating their qualifications 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, Pardot, HubSpot) - CRM software (e.g., Salesforce, HubSpot CRM) - Digital advertising platforms (e.g., Google Ads, LinkedIn Ads) - Account-based marketing tools (e.g., 6sense, Engagio, Demandbase) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Microsoft Teams, Slack) Assumptions: - The role requires proficiency in relevant marketing automation, CRM, and digital advertising tools - A successful candidate will be comfortable learning and adapting to new tools as needed 👔 Cultural Fit Considerations Company Values: - Customer-centric approach - Continuous learning and improvement - Collaboration and teamwork - Agility and adaptability - Accountability and ownership Work Style: - Collaborative and team-oriented - Results-driven and proactive - Adaptable and open to feedback - Strong communication and interpersonal skills - Ability to work independently and manage multiple projects Self-Assessment Questions: 1. How do you align with RELEX Solutions' company values, particularly 'customer-centric approach' and 'continuous learning and improvement'? 2. Describe a situation where you had to adapt to a new tool or process. How did you approach it, and what was the outcome? 3. How do you prioritize and manage multiple campaigns simultaneously while ensuring high-quality results? Assumptions: - Cultural fit is a critical factor for success in this role, as the candidate will be working closely with global teams - A successful candidate will be able to articulate their alignment with RELEX Solutions' values and work style ⚠️ Potential Challenges 1. Managing multiple campaigns simultaneously, each with unique requirements and timelines 2. Collaborating effectively with global teams across different time zones and cultural backgrounds 3. Balancing on-site and remote work responsibilities in a hybrid role 4. Keeping up with the latest trends and best practices in ABM and marketing technology Assumptions: - The role presents unique challenges that require strong organizational skills, adaptability, and cultural sensitivity - A successful candidate will be proactive in identifying and mitigating potential challenges 📈 Similar Roles Comparison 1. This role is more focused on global ABM campaigns and requires a strong understanding of account-based marketing strategies 2. Unlike related roles, this position emphasizes collaboration with global teams and working on high-impact, high-velocity campaigns 3. The role offers more exposure to a wide range of industries and accounts, providing diverse learning experiences Assumptions: - The role offers unique learning and growth opportunities compared to similar marketing roles - A successful candidate will be excited about the diverse industry exposure and global collaboration aspects of the position 📝 Sample Projects 1. Developing and executing a multi-channel ABM campaign for a key retail client, driving a 25% increase in pipeline within three months 2. Collaborating with the Business Development team to create a high-impact, high-velocity campaign for a strategic target account, resulting in a 15% increase in revenue within six months 3. Working with the ABM Center of Excellence team to develop and implement a global ABM program, expanding reach and engagement within key retail and consumer brands Assumptions: - The role offers opportunities to work on high-impact projects that drive meaningful results for key accounts - A successful candidate will be proactive in seeking out new challenges and learning opportunities ❓ Key Questions to Ask During Interview 1. How does the ABM team collaborate with other departments, such as Business Development and Growth Sales, to drive success for key accounts? 2. What are the key performance indicators (KPIs) used to measure the success of ABM campaigns, and how are they tracked and reported? 3. How does RELEX Solutions support the professional development and growth of its ABM team members? 4. What are the current priorities and focus areas for the ABM team, and how does this role contribute to those objectives? 5. How does the company approach work-life balance, particularly for hybrid roles like this one? Assumptions: - Asking thoughtful, informed questions demonstrates the candidate's interest in the role and the company - A successful candidate will be proactive in seeking out information and understanding the role's context 🛠️ Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://www.relexsolutions.com/careers/jobs/?gh_jid=6586676003 2. Tailor your resume to highlight relevant skills and experiences for this role, focusing on ABM, campaign planning, and global teamwork 3. Write a compelling cover letter that demonstrates your understanding of the role, your qualifications, and your enthusiasm for RELEX Solutions 4. Prepare for follow-up interviews, focusing on your problem-solving skills, teamwork, and adaptability 5. Follow up with the hiring manager, Eva Pereira (eva.pereira@relexsolutions.com), one week after your initial application to express your continued interest in the role ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.