Account-based Marketing Specialist

📌 Core Information

🔹 Job Title: Account-Based Marketing Specialist

🔹 Company: Azeus Convene

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and executing targeted ABM campaigns for high-value accounts in the DACH region.
• Collaborating closely with sales and SDR teams to identify target accounts and execute strategic outreach.
• Creating engaging and localized content to drive engagement and pipeline growth.
• Analyzing campaign performance and measuring ROI to improve future initiatives.
• Managing digital marketing efforts to enhance visibility and market positioning.

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and ABM strategies. The ideal candidate will have experience working with sales teams and managing digital campaigns.

📋 Key Responsibilities

✅ Plan, implement, and manage targeted ABM campaigns tailored specifically to our priority accounts in the DACH region.

✅ Collaborate closely with sales and SDR teams to identify target accounts, develop tailored messaging, and execute strategic outreach.

✅ Create engaging and localized content including emails, LinkedIn/Xing messages, presentations, case studies, whitepapers, and testimonials.

✅ Organize and execute webinars, virtual events, and other digital marketing activities to engage target accounts and drive pipeline growth.

✅ Analyze campaign performance, measure ROI, and regularly report insights to improve future initiatives.

✅ Manage digital marketing efforts including SEO, content updates, and social media presence (LinkedIn, Xing) to enhance visibility and market positioning.

✅ Build strong internal relationships with sales, customer success, and partner management teams to ensure alignment and maximize campaign impact.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum 2-3 years of experience in marketing roles, ideally in B2B SaaS, technology, or professional services.

Required Skills:

• Proven experience with Account-Based Marketing strategies and execution.
• Excellent content creation skills (copywriting, case studies, presentation design).
• Experience running digital campaigns, events, webinars, and lead-generation activities.
• Proficiency with marketing automation and CRM tools (e.g., HubSpot, Salesforce, LinkedIn Sales Navigator, Xing).
• Strong analytical skills to measure campaign effectiveness and ROI.
• Exceptional communication skills (German & English).

Preferred Skills:

• Experience working with board portal software or similar products.
• Fluency in additional languages (e.g., French, Italian).

ASSUMPTION: Candidates with experience in B2B SaaS marketing and ABM strategies will be most successful in this role. Familiarity with board portal software is a plus.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on market research and role requirements)

Benefits:

• Competitive salary commensurate with experience.
• Opportunity to shape and influence growth strategy in a rapidly expanding market.
• Collaborative, supportive, and growth-oriented work environment.
• Flexible remote working arrangements.

Working Hours: Full-time (40 hours/week), flexible hours available

ASSUMPTION: The salary range is estimated based on market research and the requirements of the role. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically board management and meeting software

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 1989, with a rich history in the IT industry and a strong focus on security and accountability

Company Description:

• Convene is a leading board portal solution used by boards of directors of FTSE 100, Fortune 500, financial institutions, governments, and non-profit organizations in more than 100 countries.
• Designed specifically for senior level executives and company secretaries, Convene gives you complete control over the entire meeting process and ensures good governance driven by security and accountability.
• The global team of professionals is available 24/7/365 to answer queries and provide dedicated experts for face-to-face and online training sessions.

Company Specialties:

• Board Management Software
• Board Meeting Software
• Board Meeting App
• Paperless Meeting
• Paperless Board Meeting
• Board of Directors
• Virtual AGM
• Annual General Meeting
• AGM
• Corporate Secretaries
• Corporate Governance
• Board Meetings
• Board Portal
• Virtual Meetings
• Remote Meetings
• Meeting Minutes
• Executive Assistant
• Digital Meetings
• Meeting Agenda
• and Hybrid AGM

Company Website: www.azeusconvene.com

ASSUMPTION: Azeus Convene is a well-established company with a strong focus on security and accountability, providing a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and career advancement

Reporting Structure: This role reports directly to the Head of Marketing and works closely with sales, customer success, and partner management teams

Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance

Growth Opportunities:

• Expanding the ABM program to other regions and markets
• Developing and implementing new marketing strategies to drive growth
• Taking on additional responsibilities and managing a team as the company grows

ASSUMPTION: This role offers significant growth opportunities as the company continues to expand and the ABM program evolves.

🌍 Location & Work Environment

Office Type: Remote work, with no physical office location required

Office Location(s): N/A (remote work)

Geographic Context:

• The DACH region (Germany, Austria, Switzerland) is a key market for Azeus Convene, with a strong focus on driving growth and market share
• The remote work arrangement allows for flexibility and a better work-life balance
• The company's global presence provides opportunities for international collaboration and exposure

Work Schedule: Full-time (40 hours/week), with flexible hours available

ASSUMPTION: The remote work arrangement and flexible hours provide a better work-life balance and allow for a more diverse and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the Head of Marketing
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Marketing and ABM strategies
• Campaign planning and execution
• Content creation and localization
• Analytical skills and data-driven decision making
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and ABM experience
• Provide specific examples of successful ABM campaigns you've managed in the past
• Demonstrate your understanding of the DACH market and Azeus Convene's products

ATS Keywords: Account-Based Marketing, ABM, Campaign Management, Digital Marketing, Content Creation, CRM, Marketing Automation, Sales Enablement, DACH, Germany, Austria, Switzerland

ASSUMPTION: The interview process is designed to assess the candidate's marketing and ABM skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• HubSpot (CRM and marketing automation)
• Salesforce (CRM)
• LinkedIn Sales Navigator
• Xing
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies are industry-standard and widely used in B2B SaaS marketing.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Work-life balance

Work Style:

• Remote work with flexible hours
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach tailoring marketing messages to specific high-value accounts?
• Can you provide an example of a successful ABM campaign you've managed in the past, and how you measured its impact?
• How do you balance the need for data-driven decision making with the need for creativity and innovation in your marketing strategies?

ASSUMPTION: Azeus Convene values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple ABM campaigns simultaneously, requiring strong project management skills and attention to detail
• Working with a diverse and global sales team, requiring strong communication and collaboration skills
• Adapting to the unique cultural and linguistic nuances of the DACH market, requiring a strong understanding of the local market and a willingness to learn
• Balancing the need for data-driven decision making with the need for creativity and innovation in marketing strategies

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication and collaboration, a willingness to learn and adapt, and a data-driven approach to marketing.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on high-value accounts and requires a deep understanding of ABM strategies
• The DACH market is a key focus for Azeus Convene, with a strong emphasis on driving growth and market share in this region
• This role offers significant growth opportunities as the company continues to expand and the ABM program evolves

ASSUMPTION: This role is unique in its focus on high-value accounts and ABM strategies, providing a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Developing and executing an ABM campaign targeting Fortune 500 companies in the DACH region
• Creating localized content and messaging for high-value accounts in Germany, Austria, and Switzerland
• Analyzing campaign performance data to optimize future initiatives and maximize ROI

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop, execute, and optimize ABM campaigns in the DACH market.

❓ Key Questions to Ask During Interview

• How does Azeus Convene support the growth and development of its marketing team members?
• Can you describe the company's approach to ABM and how this role fits into the broader marketing strategy?
• How does the company measure the success of its ABM campaigns, and how does this role contribute to that process?
• What opportunities are there for growth and advancement within the marketing team, and the company more broadly?
• How does Azeus Convene support its employees in balancing work and personal responsibilities, given the remote work arrangement?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader marketing landscape, as well as their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and ABM experience, as well as your understanding of the DACH market and Azeus Convene's products
• Prepare for the interview by researching the company and its products, and practicing your responses to common interview questions
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.