Account Based Marketing Specialist

📌 Core Information

🔹 Job Title: Account Based Marketing Specialist

🔹 Company: Snowflake

🔹 Location: Menlo Park, California, United States

🔹 Job Type: Full-Time, Hybrid (3 days in-office)

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing boutique 1:1 and strategic 1:few marketing campaigns targeting enterprise customer accounts.
• Collaborating with cross-functional teams, including sales, field marketing, solutions product marketing, sales development, and demand generation.
• Optimizing marketing programs based on performance data analysis, feedback, and understanding of business nuances.
• Gaining experience in best-of-class integrated ABM and exploring AI-driven marketing programs.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and attention to detail to create effective, personalized marketing campaigns.

📋 Key Responsibilities

✅ Crafting tailored messaging by account and target audience to drive new business, deal acceleration, or cross-sell/upsell.

✅ Developing targeted advertising, paid social, and contact discovery strategies.

✅ Creating multi-threaded custom digital landing pages.

✅ Conducting account-specific research, events, prospecting, and follow-up in coordination with cross-functional teams.

ASSUMPTION: This role involves a high degree of multitasking and requires strong project management skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 1+ years of prior marketing experience, including ABM experience.

Required Skills:

• Proven ability to develop B2B marketing programs at both strategic and tactical levels.
• Strong background in sales, field marketing, or demand generation.
• Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, or equivalent tools.
• Excellent project management, time management, and attention to detail skills.

Preferred Skills:

• Familiarity with AI-driven marketing programs and use cases.
• Experience working in a hybrid or remote work environment.

ASSUMPTION: While not explicitly stated, a strong understanding of the tech industry and enterprise-level marketing is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: The estimated base salary range for this role is $93,000 - $123,900 USD per year. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

Benefits:

• Medical, dental, vision, life, and disability insurance.
• 401(k) retirement plan.
• Flexible spending and health savings account.
• At least 12 paid holidays.
• Paid time off and parental leave.
• Employee assistance program.

Working Hours: Full-time, with a hybrid work arrangement of 3 days in the office.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the software development industry, specifically focusing on data warehousing, cloud, analytics, and data lakes.

Company Size: Snowflake is a large company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Snowflake was founded in 2012 and is headquartered in the cloud, with offices worldwide.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network enabling thousands of organizations to mobilize data with near-unlimited scale, concurrency, and performance.
• The company unites siloed data, facilitates easy data discovery and sharing, and executes diverse analytic workloads.
• Snowflake's platform powers data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• and Data Exchange

Company Website: snowflake.com

ASSUMPTION: Snowflake's extensive global presence and large employee base indicate a high degree of job security and opportunities for career growth.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in account-based marketing and enterprise-level marketing strategies.

Reporting Structure: The Account Based Marketing Specialist will report directly to the Senior Manager, Account Based Marketing.

Work Arrangement: This role follows Snowflake’s hybrid 3-day in-office policy, with the remaining days worked remotely.

Growth Opportunities:

• Expanding skills in AI-driven marketing and data analysis.
• Gaining experience in enterprise-level marketing and sales strategies.
• Potential career progression into senior marketing roles or management positions.

ASSUMPTION: Given Snowflake's rapid growth and large employee base, there are ample opportunities for career advancement and skill development within the company.

🌍 Location & Work Environment

Office Type: Snowflake's Menlo Park office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 135 Constitution Dr, Menlo Park, CA 94025, USA

Geographic Context:

• Menlo Park is located in the heart of Silicon Valley, providing ample opportunities for networking and professional growth.
• The area offers a diverse range of cultural attractions, dining options, and outdoor activities.
• Menlo Park has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: Full-time, with a hybrid work arrangement of 3 days in the office and 2 days working remotely.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application review.
• Phone or video screen with the hiring manager.
• On-site or virtual interview with the hiring team.
• Final interview with the senior leadership team.

Key Assessment Areas:

• Marketing strategy and campaign development.
• Data analysis and interpretation.
• Collaboration and communication skills.
• Problem-solving and adaptability.

Application Tips:

• Highlight relevant marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Snowflake's business and the role's requirements.
• Prepare examples of successful ABM campaigns you've worked on, emphasizing your creativity, strategic thinking, and attention to detail.

ATS Keywords: Account Based Marketing, ABM, Marketing Strategy, Campaign Development, Data Analysis, Collaboration, Enterprise Marketing, Hybrid Work, Tech Industry

ASSUMPTION: Snowflake's application process is designed to assess candidates' skills and cultural fit, with a focus on marketing strategy, data analysis, and collaboration.

🛠️ Tools & Technologies

• Salesforce
• Adobe Experience Manager
• Bombora
• DemandBase
• Canva
• AI-driven marketing tools (e.g., AI-powered marketing platforms, predictive analytics tools)

ASSUMPTION: Familiarity with these tools and a willingness to learn new technologies are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• One Team, One Dream
• Think Big, Act Bold
• Simplify Everything
• Own It

Work Style:

• Collaborative and team-oriented.
• Data-driven and analytical.
• Innovative and creative.
• Adaptable and resilient.

Self-Assessment Questions:

• How have you demonstrated creativity in developing unique 1:1 and 1:few ABM campaigns in the past?
• Can you provide an example of a time when you evolved a marketing program based on performance data analysis and feedback from stakeholders?
• How do you stay organized and manage multiple projects simultaneously in a fast-paced, ever-changing environment?

ASSUMPTION: Snowflake values employees who are customer-focused, collaborative, and proactive in driving innovation and results.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong project management and time management skills.
• Working with large enterprise accounts, which may have complex decision-making processes and longer sales cycles.
• Keeping up with the latest AI-driven marketing trends and tools, as the field is constantly evolving.
• Balancing in-office collaboration with remote work, ensuring effective communication and productivity in a hybrid work environment.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike traditional demand generation roles, this position focuses on boutique 1:1 and strategic 1:few marketing campaigns, requiring a higher level of personalization and creativity.
• Enterprise-level marketing experience is more valuable in this role than in smaller company marketing positions, as the target accounts are larger and more complex.
• Career progression in this role could lead to senior marketing roles or management positions within Snowflake's marketing organization.

ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry is essential for successful application and career growth.

📝 Sample Projects

• Developing a targeted advertising campaign for a specific enterprise customer account, utilizing AI-driven marketing tools to optimize performance.
• Creating a custom digital landing page for an enterprise customer, showcasing Snowflake's unique value proposition and tailored messaging.
• Conducting account-specific research and events for a portfolio of enterprise customer accounts, coordinating with cross-functional teams to maximize engagement and ROI.

ASSUMPTION: These sample projects demonstrate the creativity, strategic thinking, and attention to detail required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical timeline and key milestones for an ABM campaign at Snowflake?
• How does the marketing team collaborate with the sales organization to target enterprise customer accounts effectively?
• What opportunities are there for professional growth and development within Snowflake's marketing organization?
• How does Snowflake support work-life balance for employees working in a hybrid or remote arrangement?
• Can you provide an example of a successful ABM campaign at Snowflake, and what made it particularly effective?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding Snowflake's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume to highlight relevant marketing experience and skills, emphasizing your creativity, strategic thinking, and attention to detail.
• Write a compelling cover letter that demonstrates your understanding of Snowflake's business and the role's requirements, emphasizing your fit for the position.
• Prepare examples of successful ABM campaigns you've worked on, ready to discuss during the interview process.
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.