📌 Core Information
🔹 Job Title: Account Based Marketing Specialist (Remote)
🔹 Company: RELEX Solutions
🔹 Location: Atlanta, GA, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Eastern USA)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing multi-channel, high-touch ABM campaigns for key target accounts
- Collaborating with account leadership to gather insights and design tailored messaging
- Supporting the development of RELEX's global ABM program
- Acting as an internal spokesperson for effective account-based marketing and sales
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving pipeline generation and account engagement.
📋 Key Responsibilities
✅ Plan and execute multi-channel 1:1 ABM campaigns for key target accounts
✅ Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities
✅ Support the development of RELEX's global ABM program
✅ Act as the internal spokesperson for effective account-based marketing and sales at RELEX
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2 years of proven experience in B2B marketing, preferably within software/SaaS
Required Skills:
- Proven experience in B2B marketing
- Strong analytical skills
- Multi-channel strategist
- Relationship building
- Creative thinking
- Growth mindset
- Diligence
- Marketing technology savvy
Preferred Skills:
- Experience working with tools such as Salesforce, HubSpot, Salesloft, and 6sense
- Experience working within an international team
- Experience working with creative, content, and commercial teams
- Understanding of supply chain and retail planning
ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Marketing Specialist role with 2-5 years of experience in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail and Consumer Goods Software
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 2005
Company Description:
- RELEX Solutions is a profitable, fast-growing company that provides supply chain and retail planning software solutions
- The platform helps retailers and consumer goods companies align and optimize demand, merchandise, supply chain, and operations planning across the end-to-end value chain
- RELEX drives record-high product availability, increased sales and margin, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity
Company Specialties:
- Retail planning
- Supply chain planning
- Demand forecasting
- Automatic replenishment
- Space planning
- Assortment planning
- Inventory management
- Promotion optimization
- Markdown optimization
- Planogram optimization
- Retail & supply chain analytics
- Workforce optimization
- Merchandise planning
- Behavioral clustering
Company Website: http://www.relexsolutions.com
ASSUMPTION: RELEX Solutions is an equal opportunity employer committed to creating an inclusive environment for all employees.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist
Reporting Structure: Reports directly to the Global ABM Manager
Work Arrangement: Remote (Eastern USA) with no in-office requirement
Growth Opportunities:
- Potential career progression into a senior marketing role or management position
- Opportunities to work on international projects and collaborate with global teams
- Chance to learn and develop skills in account-based marketing and related technologies
ASSUMPTION: This role offers opportunities for professional growth and development within the company's global marketing team.
🌍 Location & Work Environment
Office Type: Remote (No physical office location)
Office Location(s): N/A
Geographic Context:
- Atlanta, GA, United States
- Eastern Time Zone (UTC-5)
- Access to major retail and consumer goods markets in the United States
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the ability to work from various locations within the Eastern USA time zone.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Global ABM Manager
- In-depth interview with the Global ABM Manager and a team member from the ABM team
- Final interview with the Global Head of Marketing
Key Assessment Areas:
- Marketing expertise and experience
- Analytical skills and ability to gather and interpret data
- Campaign planning and execution
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in B2B marketing
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare examples of successful ABM campaigns you've executed in the past
- Research RELEX Solutions and be prepared to discuss how your skills and experiences align with the company's mission and values
ATS Keywords: Account-Based Marketing, B2B Marketing, Campaign Planning, Data Analysis, Stakeholder Collaboration, Marketing Technology
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Marketing Automation tools (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) tools (e.g., Salesforce)
- Digital Advertising tools (e.g., Google Ads, LinkedIn Ads)
- Account-Based Marketing tools (e.g., 6sense, Engagio)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
- Respectful
Work Style:
- Remote-friendly and flexible
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you have experience working remotely and managing your time effectively?
- Are you comfortable using data and analytics to inform your marketing strategies?
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and accountable for your work?
ASSUMPTION: RELEX Solutions values a strong cultural fit and looks for candidates who align with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Working with stakeholders across different time zones and cultures
- Keeping up with the latest trends and best practices in account-based marketing
- Adapting to a remote work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a willingness to learn and adapt in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on high-touch, account-specific campaigns rather than broad, mass-market strategies
- RELEX Solutions is a mid-sized company with a global presence, offering opportunities to work on international projects and collaborate with diverse teams
- This role offers potential career growth and development within the company's global marketing team
ASSUMPTION: This role is well-suited for candidates with experience in B2B marketing and a strong interest in account-based marketing strategies.
📝 Sample Projects
- Developing and executing a multi-channel ABM campaign for a key retail account, including targeted advertising, personalized email outreach, and direct mail pieces
- Conducting market research and analysis to identify trends and opportunities in the retail and consumer goods industry
- Collaborating with the creative team to develop tailored messaging and assets for a specific account, based on insights gathered from account leadership
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role and provide insight into the day-to-day work of an Account-Based Marketing Specialist at RELEX Solutions.
❓ Key Questions to Ask During Interview
- Can you describe the typical ABM campaign lifecycle and how this role fits into that process?
- How does the ABM team collaborate with other departments, such as sales and product, to ensure alignment and effectiveness?
- What opportunities are there for professional growth and development within the ABM team and the broader marketing organization?
- How does RELEX Solutions support work-life balance for its remote employees?
- What are the key performance indicators (KPIs) used to measure the success of ABM campaigns, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, processes, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful ABM campaigns you've executed in the past
- Follow up with the Global ABM Manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
