📌 Core Information
🔹 Job Title: Account Development Manager – Brick&Mortar channel
🔹 Company: the LEGO Group
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Sales & Business Development
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Analyzing consumer and product line data to identify growth opportunities
- Providing actionable insights to optimize customer assortment, promotions, and communication
- Monitoring market trends and competitive landscape to inform strategic decisions
- Collaborating with internal teams and key accounts to align strategies and activations
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate data into actionable insights to drive sales growth.
📋 Key Responsibilities
✅ Conduct in-depth analysis of consumer group behavior and product line performance to identify growth opportunities
✅ Provide actionable insights to optimize customer assortment, promotions, and communication
✅ Monitor and report on shifts in customer demand, competitive landscape, and market trends
✅ Act as a liaison between KAMs and marketing to ensure alignment with consumer group strategy and activations
✅ Conduct analyses of investment effectiveness and provide recommendations on resource allocation and decision-making for actions
ASSUMPTION: This role requires a proactive approach to data analysis and a strong ability to identify trends and opportunities that can drive sales growth.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, Economics, or a related field
Experience: 2-5 years in a sales, data analysis, or commercial role (preferably in FMCG, retail, or e-commerce)
Required Skills:
- Advanced proficiency in Excel and Power Point, Power BI or other analytics tools
- Strong ability to interpret data, identify insights, and translate them into actionable recommendations
- Ability to develop long-term strategies that align with business goals and drive growth within key accounts
- Deep understanding of market dynamics, customer needs, and competitive landscape
- Strong understanding of financial metrics and KPIs
- High level of accuracy in managing data, reports, and customer details
- Strong interpersonal skills to work effectively with internal teams and customers
- Ability to proactively identify challenges and drive solutions in sales processes
Preferred Skills:
- Fluency in additional languages (e.g., Polish, German, or French)
- Experience with SQL or other database management systems
ASSUMPTION: Candidates with a strong analytical background and experience in sales or data analysis roles will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated, based on market research for similar roles in Poland)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
Working Hours: Full-time, 40 hours per week, with an average of 3 days per week in the office
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Poland. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Global, with regional hubs and manufacturing facilities worldwide)
Founded: 1932 (Billund, Denmark)
Company Description:
- Family-owned company behind the world’s most loved LEGO® bricks
- Mission: To inspire and develop the builders of tomorrow
- Operates in over 130 countries worldwide
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: https://www.lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a global leader in the toy industry, with a strong focus on creativity, innovation, and learning-through-play.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Senior Manager, Brick&Mortar Sales
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential career progression within the sales or commercial teams
- Opportunities to work on international projects and gain global experience
- Access to learning and development resources to support professional growth
ASSUMPTION: This role offers opportunities for career growth and development within the LEGO Group's global organization.
🌍 Location & Work Environment
Office Type: Hybrid (Warsaw Sales Office)
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- Warsaw is a major cultural, political, and economic hub in Central and Eastern Europe
- The Warsaw Sales Office is located in the city center, offering easy access to public transportation and amenities
Work Schedule: Full-time, 40 hours per week, with an average of 3 days per week in the office
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, fostering a flexible and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Data analysis and interpretation skills
- Problem-solving and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Highlight relevant experience in sales, data analysis, or commercial roles
- Demonstrate strong analytical skills and the ability to translate data into actionable insights
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of data analysis projects or sales strategies you've developed and implemented in previous roles
ATS Keywords: Data Analysis, Sales Trends, Promotional Effectiveness, Customer Buying Patterns, Market Dynamics, Customer Needs, Competitive Landscape, Financial Metrics, KPI Analysis, Interpersonal Skills, Problem Solving, Excel, Power Point, Power BI, Analytical Tools
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' analytical skills and cultural fit with the LEGO Group.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Power Point)
- Power BI or other analytics tools
- SQL or other database management systems (preferred)
ASSUMPTION: Proficiency in Excel and Power Point is required for this role, while experience with Power BI or other analytics tools and SQL is preferred.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Collaboration
- Integrity
Work Style:
- Data-driven and analytical
- Proactive and solution-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach analyzing large datasets to identify trends and opportunities?
- Can you describe a time when you had to collaborate with a cross-functional team to achieve a common goal?
- How do you stay up-to-date with market trends and competitive landscape in your industry?
ASSUMPTION: Candidates who demonstrate a strong fit with the LEGO Group's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working with large datasets and complex analyses
- Balancing the need for strategic long-term planning with short-term tactical execution
- Managing multiple stakeholders and competing priorities
- Adapting to a hybrid work environment and maintaining effective communication with remote team members
ASSUMPTION: These challenges can be overcome with strong analytical skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Market Research Analyst or a Business Analyst within the sales or commercial teams
- Unlike other roles, this position focuses specifically on the Brick&Mortar channel and requires a strong understanding of retail sales dynamics
- Career progression in this role could lead to opportunities in sales management, category management, or strategic planning
ASSUMPTION: This role offers a unique opportunity to focus on the Brick&Mortar channel and drive sales growth through data-driven insights.
📝 Sample Projects
- Conducting a comprehensive analysis of customer buying patterns and product line performance to identify growth opportunities
- Developing and presenting a strategic sales plan to optimize customer assortment, promotions, and communication
- Monitoring and reporting on market trends and competitive landscape to inform strategic decision-making
ASSUMPTION: These sample projects reflect the core responsibilities of the Account Development Manager role and provide an opportunity to demonstrate analytical skills and strategic thinking.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brick&Mortar Sales team?
- How does this role contribute to the overall success of the LEGO Group's sales strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the LEGO Group support the professional development and growth of its employees?
- What are the most rewarding aspects of working at the LEGO Group, according to current employees?
ASSUMPTION: These interview questions are designed to provide insight into the role, team dynamics, and company culture, helping candidates make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of data analysis projects or sales strategies you've developed and implemented in previous roles
- Follow up with the hiring team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
