Account Development Manager, FMCG

📌 Core Information

🔹 Job Title: Account Development Manager, FMCG

🔹 Company: NielsenIQ

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Sales & Business Development

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sales and renewals for existing accounts while securing a sales pipeline.
• Developing new revenue opportunities and maintaining customer relationships.
• Partnering with relevant teams to develop and execute Account Plans and Joint Business Plans (JBPs).
• Gaining a solid understanding of customers' industry, business, market, and clusters.

ASSUMPTION: This role requires a balance of sales, account management, and strategic planning skills. The ideal candidate will have a strong understanding of the FMCG industry and be comfortable working in a dynamic, target-driven environment.

📋 Key Responsibilities

✅ Drive sales and renewals for existing accounts, securing a sales pipeline, developing new revenue opportunities, and maintaining customer relationships.

✅ Develop a solid and interconnected understanding of customers' industry, business, market, and clusters.

✅ Partner with Customer Success and other relevant teams to develop and execute Account Plans and JBPs.

✅ Collect, analyze, act on, and escalate as appropriate Voice of Customer feedback.

✅ Expand customer network to identify new budget holders.

✅ Escalate product needs and trends.

ASSUMPTION: The role involves a mix of proactive sales, account management, and strategic planning. Strong communication, negotiation, and analytical skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).

Experience: Typically, 5-7+ years of related experience, preferably from an FMCG background.

Required Skills:

• Solid sales skills and developed sales expertise in the target scope.
• Solid understanding of the data analytics industry, business model, products, services, and solutions.
• Solid understanding of market trends and their interdependencies impacting customers.
• Fluent in English and Vietnamese.

Preferred Skills:

• Experience working with FMCG clients or in the FMCG industry.
• Proven track record of exceeding sales targets.

ASSUMPTION: Given the industry-specific nature of this role, candidates with relevant FMCG experience are likely to be more successful in this position.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Sales Manager role in Vietnam with 5-7 years of experience, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year. This range is inclusive of base salary and variable compensation.

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time, Monday to Friday, with the possibility of occasional weekend work based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. They operate in the market research and data analytics industry.

Company Size: NielsenIQ is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: NielsenIQ was founded in 1923 and has since grown to become a leading provider of consumer insights and analytics.

Company Description:

• NielsenIQ helps clients grow through a comprehensive understanding of consumer behavior, leveraging ongoing innovation in technology.
• Their work helps clients set growth strategies and determines what products or services ultimately reach the market.
• They drive marketing and trade strategies for their clients.

Company Specialties:

• Consumer behavior analysis
• Market research and data analytics
• Sales and marketing strategy
• Trade strategy and optimization

Company Website: nielseniq.com

ASSUMPTION: NielsenIQ's large size and global presence offer opportunities for career growth and exposure to diverse projects and industries.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of sales, account management, and strategic planning skills.

Reporting Structure: The Account Development Manager reports directly to the Sales Director and works closely with the Customer Success team and other relevant departments.

Work Arrangement: This role operates on a full-time, on-site basis, with the possibility of occasional remote work based on business needs.

Growth Opportunities:

• Progression to a Senior Account Development Manager or Sales Manager role.
• Expansion into other regions or markets within NielsenIQ.
• Development of leadership and management skills through mentorship and training programs.

ASSUMPTION: Given NielsenIQ's large size and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: NielsenIQ's Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 106 Nguyen Van Troi, District 3, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is Vietnam's largest city and a major economic hub, offering ample opportunities for networking and professional growth.
• The city is known for its vibrant culture, diverse food scene, and bustling nightlife.
• Ho Chi Minh City has a tropical climate, with hot and humid weather year-round.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 8:30 AM to 5:30 PM. Occasional weekend work may be required based on business needs.

ASSUMPTION: The work environment at NielsenIQ's Ho Chi Minh City office is dynamic, collaborative, and focused on driving results through data-driven insights.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with the Sales Director
• Background check and offer extension

Key Assessment Areas:

• Sales skills and experience
• Industry knowledge and understanding of market trends
• Problem-solving and analytical skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant sales experience, FMCG industry knowledge, and market trend understanding.
• Prepare examples of your sales achievements, customer relationship management, and strategic planning skills.
• Research NielsenIQ's company culture and values to demonstrate your fit during the interview.

ATS Keywords: Sales, FMCG, market trends, customer relationships, account management, revenue opportunities, Voice of Customer, data analytics, industry understanding

ASSUMPTION: The application process at NielsenIQ is designed to assess candidates' sales skills, industry knowledge, and cultural fit. Successful candidates will demonstrate a strong understanding of the FMCG industry and a proven track record of driving sales and customer relationships.

🛠️ Tools & Technologies

• Salesforce
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• CRM and sales enablement tools

ASSUMPTION: The tools and technologies used in this role are standard for the sales and data analytics industries and can be easily adapted by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Respect
• Innovation
• One NielsenIQ

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and target-driven
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody NielsenIQ's values in your daily work?
• Describe a time when you had to adapt to a significant change in your work environment or sales strategy.
• How do you prioritize and manage your time to ensure you meet your sales targets?

ASSUMPTION: NielsenIQ values candidates who demonstrate strong sales skills, a solid understanding of the FMCG industry, and a commitment to their company values and work style.

⚠️ Potential Challenges

• Managing a diverse portfolio of existing accounts while driving sales growth.
• Adapting to the dynamic and fast-paced nature of the FMCG industry.
• Balancing sales targets with strategic planning and account management responsibilities.
• Occasional travel requirements for client meetings and industry events.

ASSUMPTION: The role of Account Development Manager at NielsenIQ presents unique challenges that require a strong sales skillset, industry knowledge, and adaptability.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position requires a balance of sales, account management, and strategic planning skills.
• FMCG industry-specific knowledge is crucial for success in this role, as it is not typically required in other sales positions.
• Career progression in this role could lead to senior sales management or industry-specific consulting positions.

ASSUMPTION: This role is unique within NielsenIQ and the broader market research and data analytics industry, requiring a specific blend of skills and industry knowledge.

📝 Sample Projects

• Developing and executing a strategic account plan for a major FMCG client, resulting in a significant increase in sales and market share.
• Identifying and pursuing new revenue opportunities within an existing account, leading to a successful upsell and expansion of the client relationship.
• Managing a team of junior sales representatives, providing mentorship and coaching to drive their performance and career development.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in the Account Development Manager role at NielsenIQ.

❓ Key Questions to Ask During Interview

• Can you describe the typical sales cycle for an Account Development Manager at NielsenIQ?
• How does the company support the professional development and career growth of its sales team members?
• What is the company's approach to work-life balance, and how is it supported within the sales team?
• How does NielsenIQ measure and track the success of its sales team members, and what are the key performance indicators (KPIs) used?
• What is the company's strategy for expanding its presence in the FMCG industry, and how does this role contribute to that strategy?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture and values, and the opportunities for career growth and development within NielsenIQ.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the NielsenIQ careers portal.
• Tailor your resume and cover letter to highlight your relevant sales experience, FMCG industry knowledge, and market trend understanding.
• Prepare examples of your sales achievements, customer relationship management, and strategic planning skills.
• Research NielsenIQ's company culture and values to demonstrate your fit during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.