📌 Core Information
🔹 Job Title: Account Development Representative
🔹 Company: Red Canary
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Sales
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Prospecting and generating interest in Red Canary's cybersecurity solutions
- Building relationships with prospective customers and the assigned territory team
- Conducting outbound calls and emails to identify qualified prospects and book meetings
- Qualifying leads and ensuring product fit
- Adapting to a fast-paced startup environment and maintaining a high level of motivation
ASSUMPTION: This role requires strong communication skills and the ability to manage multiple leads simultaneously while remaining organized. The ideal candidate will be comfortable talking to or selling to Director, VP, and C-level roles.
📋 Key Responsibilities
✅ Conduct 75 calls per day and 60 emails in your assigned territory to generate qualified prospects and meetings
✅ Utilize ADR tech stack including Salesforce, Sendoso, Salesloft, LinkedIn SalesNavigator, Zoominfo, and Orum
✅ Qualify outbound and inbound leads to identify opportunities for further exploration with your assigned territory team
✅ Perform in-depth qualification with prospects to ensure readiness and identify product fit
✅ Build positive relationships with your assigned territory team and align on target accounts and strategy for outbound prospecting
✅ Research and identify companies that could benefit from Red Canary product offerings and find creative ways to communicate and engage with them
ASSUMPTION: The role involves a significant amount of outreach and requires strong communication skills and persistence to generate interest and book meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 6 months+ experience prospecting into inbound and outbound leads to book meetings for a sales team
Required Skills:
- Polished communication skills and comfort talking to or selling to Director, VP, and C-level roles
- Outstanding written and verbal communication skills with the ability to communicate clearly and concisely
- Strong organizational skills with the ability to manage many leads simultaneously while remaining organized
- Flexible and able to adapt in a fast-paced startup environment
- Enjoys proactively maintaining and building relationships
- Coachable, resilient and highly motivated to achieve in a metrics-driven environment
Preferred Skills:
- 6 months+ experience with B2B sales/prospecting in SaaS or infosec
- Experience using Salesforce, ZoomInfo, LinkedIn SalesNavigator, Orum, and SalesLoft
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of the cybersecurity industry and be familiar with the products and services offered by Red Canary.
💰 Compensation & Benefits
Salary Range: $67,842 - $75,000 per year
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in the Denver area. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Red Canary operates in the Computer and Network Security industry, focusing on threat detection and response across various platforms.
Company Size: Red Canary has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Red Canary was founded in 2013, giving it a decade of experience in the cybersecurity industry.
Company Description:
- Red Canary is a cybersecurity company that protects, supports, and empowers organizations to make better security decisions without fear of cyber threats.
- The company's mission is to create a world where every organization can make its greatest impact without fear of cyber threats.
- Red Canary's market-defining technology and expertise prevent breaches every day and set a new standard for partnership in the industry.
Company Specialties:
- Threat Detection
- Endpoint Detection & Response
- Endpoint Security
- Managed Security
- Threat Hunting
- Digital Forensics & Incident Response
- Managed Detection and Response
- Managed Detection & Response
Company Website: redcanary.com
ASSUMPTION: Red Canary's focus on customer success and commitment to improving security outcomes for all make it an attractive place to work in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the sales department, offering opportunities for growth and development.
Reporting Structure: The Account Development Representative will report directly to the sales team and work closely with the assigned territory team.
Work Arrangement: This role requires on-site work at Red Canary's headquarters in Denver, Colorado.
Growth Opportunities:
- As Red Canary continues to grow, there may be opportunities for advancement within the sales department or other areas of the company.
- Developing strong relationships with customers and the territory team can lead to increased responsibility and career growth.
- Expanding knowledge of the cybersecurity industry and Red Canary's products can open up new opportunities within the company.
ASSUMPTION: While the role is focused on prospecting and generating interest in Red Canary's solutions, there are opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Red Canary's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1601 19th St, Denver, Colorado 80202, US
Geographic Context:
- Denver, Colorado, is a vibrant, growing city with a strong tech industry and a high quality of life.
- The city offers a variety of cultural attractions, outdoor activities, and a thriving food scene.
- Denver's central location makes it an ideal hub for travel and exploration of the surrounding region.
Work Schedule: The work schedule for this role is Monday through Friday, with a flexible start and end time to accommodate a 40-hour workweek.
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with the territory team and other departments within Red Canary.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the sales team
- Final interview with the director of sales
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to articulate Red Canary's value proposition
- Prospecting and sales skills, including the ability to manage multiple leads simultaneously
- Adaptability and resilience in a fast-paced environment
- Motivation and drive to achieve success in a metrics-driven environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the cybersecurity industry and Red Canary's products and services.
- Showcase your ability to build relationships and communicate effectively with customers and team members.
ATS Keywords: Prospecting, B2B Sales, Salesforce, ZoomInfo, LinkedIn SalesNavigator, Orum, SalesLoft, Relationship Building, Adaptability, Resilience, Motivation
ASSUMPTION: The interview process for this role is designed to assess the candidate's communication skills, sales skills, and cultural fit within Red Canary's sales team.
🛠️ Tools & Technologies
- Salesforce
- Sendoso
- Salesloft
- LinkedIn SalesNavigator
- ZoomInfo
- Orum
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with prior sales or prospecting experience.
👔 Cultural Fit Considerations
Company Values:
- Do what’s right for the customer
- Be kind and authentic
- Deliver great quality
- Be relentless
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in a fast-paced environment
- Motivated and driven to achieve success in a metrics-driven environment
Self-Assessment Questions:
- Do you have strong communication skills and the ability to articulate Red Canary's value proposition to customers?
- Are you comfortable talking to or selling to Director, VP, and C-level roles?
- Can you manage multiple leads simultaneously while remaining organized and adaptable in a fast-paced environment?
ASSUMPTION: Red Canary values candidates who align with their company values and work style, as this contributes to a positive and productive work environment.
⚠️ Potential Challenges
- The role requires a significant amount of outreach and may involve rejection, requiring resilience and persistence.
- The fast-paced startup environment can be challenging, with a high level of motivation and adaptability required to succeed.
- The role may require working with tight deadlines and managing multiple leads simultaneously, which can be stressful at times.
- The on-site work arrangement may not be suitable for candidates who prefer remote or hybrid work environments.
ASSUMPTION: While there are potential challenges associated with this role, the opportunities for growth and development within Red Canary make it an attractive position for the right candidate.
📈 Similar Roles Comparison
- Compared to other sales roles, this position focuses more on prospecting and generating interest in Red Canary's solutions rather than closing sales.
- As a startup, Red Canary offers a unique work environment with opportunities for growth and development that may not be available in larger, more established companies.
- This role is an entry-level to mid-level position within the sales department, offering opportunities for career advancement within the company.
ASSUMPTION: While there may be similarities between this role and other sales positions, the focus on prospecting and generating interest in Red Canary's solutions sets it apart from other roles in the industry.
📝 Sample Projects
- Developing a targeted outreach campaign to generate interest in Red Canary's solutions among a specific industry or vertical
- Conducting market research to identify new opportunities for Red Canary's products and services
- Creating and delivering a presentation to a prospective customer, highlighting the benefits of Red Canary's solutions for their specific needs
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the sales team collaborate and support each other in achieving success?
- What opportunities are there for growth and development within the sales department and the company as a whole?
- How does Red Canary measure success for this role, and what metrics will I be expected to meet?
- What is the company culture like, and how does it support the success of its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Red Canary's products and services and developing questions to ask the interviewer.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
- If you are selected for the final round of interviews, be prepared to provide references and complete a background check.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
