📌 Core Information
🔹 Job Title: Account Director
🔹 Company: MOI Global
🔹 Location: London, United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days per week in London office)
🚀 Job Overview
Key aspects of this role include:
- Leading an account team to provide strategic direction and manage client relationships for a portfolio of accounts.
- Overseeing campaign execution, ensuring quality delivery, and driving business growth through effective client engagement.
- Managing and mentoring a team of account managers, coordinators, and specialists.
- Collaborating with cross-functional teams to deliver integrated marketing solutions.
- Expanding existing client relationships and pursuing new business leads.
ASSUMPTION: This role requires a balance of strong leadership, strategic thinking, and excellent communication skills to manage clients and teams effectively.
📋 Key Responsibilities
✅ Client Relationship Management: Act as the main point of contact for senior-level clients, building and nurturing strong relationships based on trust and effective communication. Understand clients' business objectives, marketing goals, and challenges to provide strategic recommendations and solutions. Regularly meet with clients to discuss campaign performance, present new ideas, and identify opportunities for growth. Organize regular opportunities for client engagement. Responsible for overall client satisfaction and raising and solving issues before they arise.
✅ Account Team Leadership: Manage and mentor a team of account managers, coordinators, and specialists to ensure the successful implementation of marketing strategies and campaigns. Provide clear direction, feedback, and support to account team members, fostering their professional growth and development. Collaborate with and contribute to cross-functional teams, including creative, strategy, and analytics, to deliver integrated marketing solutions. Help to foster a culture of excellence, actively contributing to team development and culture, and showcasing key projects to the agency. Share industry insights and thought leadership with clients and internal teams to drive innovation and creative solutions.
✅ Strategic Planning and Campaign Execution: Oversee multiple client accounts and campaigns simultaneously. Lead the development and execution of comprehensive, integrated marketing campaigns, including digital marketing, advertising, social media, content creation, and events. Ensure strategic development of client briefs, offering innovative solutions and aligning campaigns with clients' objectives and broader business goals. Oversee and attend client WIPs (as appropriate), set and prepare regular client QBRs to ensure value and insight is delivered. Oversee and approve campaign budgets, timelines, and deliverables, ensuring they are met within established parameters. Maintain and report on project profitability, team utilisation, customer insights and trends.
✅ Business Development: Take charge of account health & growth; implement and drive strategic growth plans, considering short, medium, and long-term goals and targets. Expand existing client relationships by identifying opportunities for upselling and cross-selling additional services. Identify and pursue new business leads through proactive prospecting, networking, referrals, and outreach. Ensure the accurate tracking and maintenance of all deals, opportunities, client contacts, and communications in HubSpot, and update the Revenue team on client engagement efforts. Coordinate and participate in pitches and presentations, showcasing agency capabilities and expertise to potential clients.
✅ Performance Tracking and Reporting: Monitor and analyze campaign performance, providing regular reports and insights to clients, highlighting key metrics and recommendations for optimization. Identify areas for improvement and proactively propose solutions to enhance campaign performance.
✅ Industry Knowledge and Trends: Stay up to date with industry trends, emerging technologies, and best practices in marketing and advertising. Share industry insights and thought leadership with clients and internal teams to drive innovation and creative solutions.
ASSUMPTION: This role requires a proactive approach to managing client relationships, campaign execution, and team leadership to ensure successful outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business administration, or a related field.
Experience: Proven experience (5+ years) in account management or similar role within an agency or marketing firm (B2B marketing experience is a definite plus).
Required Skills:
- Strong knowledge of marketing principles, strategies, and tactics across various channels and industries.
- Excellent client relationship management skills, with a demonstrated ability to build and maintain long-term partnerships.
- Strong leadership and team management abilities, with experience in mentoring and developing account teams.
- Exceptional communication, negotiation, and presentation skills, both written and verbal.
- Strategic thinking and problem-solving capabilities, with a focus on achieving business objectives.
- Proven track record of successfully managing and executing complex marketing campaigns and projects.
- Proficient in using marketing analytics tools and platforms to track and measure campaign performance.
- Ability to work under pressure, meet tight deadlines, and manage multiple priorities simultaneously.
- Strong business acumen and understanding of budgeting, financials, and profitability.
- Flexibility to travel and attend client meetings and industry events as required.
Preferred Skills:
- Experience working with global tech clients.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a strong background in account management, with a proven track record of driving business growth and managing high-performing teams.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for Account Director roles in London)
Benefits:
- Company pension
- Flexible blended working policy with 2 days per week in the London office
- 23 days paid leave with annual increases after a period of service, including 3 days over Christmas/New Year and a day off on your birthday
- Cycle to work scheme
- Refer a friend scheme
- Access to MOI’s M | University training platform to help you grow
- Employee rewards and recognition programme
- Wellness days throughout the year
Working Hours: Full-time (40 hours per week), with flexibility to work remotely 3 days per week
ASSUMPTION: The salary range is estimated based on industry standards for Account Director roles in London, considering the experience level and company size. Benefits are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services, with a focus on B2B marketing for global tech clients
Company Size: Medium (51-200 employees), offering a collaborative and innovative work environment with opportunities for growth and development
Founded: 1987, with a rich history and established reputation in the B2B marketing industry
Company Description:
- MOI Global is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Dubai, Singapore, and Sydney.
- They combine their divergent thinking methodology (Turning Heads™) with multi-specialist marketing solutions to help the world’s greatest tech organisations differentiate, transform, and grow the right way.
- MOI Global is committed to creating a workplace that values equality, diversity, and inclusion, fostering a culture where every individual's unique perspective is celebrated and respected.
Company Specialties:
- B2B marketing strategy and execution
- Creative services
- Media and technology
- Sales enablement
Company Website: http://www.moi-global.com
ASSUMPTION: MOI Global is a well-established B2B marketing agency with a strong reputation in the industry, offering a dynamic and collaborative work environment for employees.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for growth and development within the agency
Reporting Structure: The Account Director will report directly to the Client Services Director and will manage a team of account managers, coordinators, and specialists
Work Arrangement: Hybrid, with 2 days per week in the London office and 3 days per week remote
Growth Opportunities:
- Progression to a Client Services Director or similar leadership role within the agency
- Expanding expertise in specific areas of marketing or industry verticals
- Opportunities to work on global accounts and collaborate with international teams
ASSUMPTION: This role offers strong potential for career growth and development within the agency, with opportunities to expand expertise and take on more senior leadership responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 30 Great Guildford Street, London, London SE1 0HS, GB
Geographic Context:
- London is a major global hub for the tech industry, offering ample opportunities for networking and professional development
- The office is located in a vibrant and well-connected area of London, with easy access to public transportation and local amenities
- The city offers a diverse and multicultural environment, with a wide range of cultural attractions, restaurants, and entertainment options
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely 3 days per week
ASSUMPTION: The London office offers a modern and collaborative work environment, with easy access to public transportation and local amenities, and a vibrant and multicultural city environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- Face-to-face or video interview with the Client Services Director and a member of the Client Services team
- Final interview with the CEO or another senior member of the leadership team
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Client management and relationship-building skills
- Leadership and team management abilities
- Industry knowledge and expertise in B2B marketing
- Cultural fit and alignment with MOI Global's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of MOI Global's unique approach to B2B marketing and how your skills and experience align with their methodology
- Prepare examples of your past successes in account management, campaign execution, and team leadership to discuss during the interview
- Research MOI Global's clients and industry focus to show your enthusiasm and understanding of their business
ATS Keywords: Account Management, Client Relationship Management, Strategic Planning, Campaign Execution, Team Leadership, Marketing Principles, Digital Marketing, Analytics, Business Development, Negotiation, Presentation Skills, Mentoring, Creativity, B2B Marketing, Global Tech Clients
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, client management, leadership, and industry expertise, with a strong emphasis on cultural fit and alignment with MOI Global's values and mission.
🛠️ Tools & Technologies
- HubSpot (CRM and marketing automation platform)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and driving progress through creative thinking
- Collaboration: Working together to achieve exceptional results
- Integrity: Acting with honesty and transparency in all aspects of our work
- Excellence: Striving for the highest standards in everything we do
- Diversity: Celebrating and leveraging the unique perspectives and experiences of our team members
Work Style:
- Dynamic and fast-paced, with a focus on driving results and continuous improvement
- Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing
- Flexible and adaptable, with a willingness to take on new challenges and learn from experiences
- Data-driven and strategic, with a focus on using insights and analytics to inform decision-making
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with senior-level clients, and how do you ensure their satisfaction and trust?
- How do you balance the need for strategic thinking and innovation with the practical demands of campaign execution and project management?
- How do you foster a culture of excellence and continuous improvement within your team, and how do you support the professional growth and development of your team members?
ASSUMPTION: MOI Global values a dynamic and collaborative work environment, with a strong emphasis on innovation, integrity, and excellence. Candidates should be able to demonstrate their alignment with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple client accounts and campaigns simultaneously, requiring strong organizational skills and time management
- Balancing the demands of client management, campaign execution, and team leadership, which can be challenging and stressful at times
- Working in a fast-paced and dynamic environment, with a constant need to adapt to changing priorities and deadlines
- Managing a team of account managers, coordinators, and specialists, with the need to provide clear direction, support, and mentorship
ASSUMPTION: This role presents unique challenges and demands, requiring strong organizational skills, time management, and leadership abilities to succeed.
📈 Similar Roles Comparison
- Compared to other Account Director roles, this position offers a unique blend of strategic thinking, client management, and team leadership responsibilities, with a focus on driving business growth and innovation in the B2B marketing space
- MOI Global's focus on global tech clients and proprietary methodology (Turning Heads™) sets it apart from other agencies, offering candidates the opportunity to work on high-profile and impactful campaigns
- Career progression opportunities within the agency may vary depending on the specific role and company size, with potential for growth into senior leadership positions or specialized expertise areas
ASSUMPTION: This role offers a unique blend of strategic thinking, client management, and team leadership responsibilities, with a focus on driving business growth and innovation in the B2B marketing space, and strong potential for career progression within the agency.
📝 Sample Projects
- Developing and executing a comprehensive, integrated marketing campaign for a global tech client, including digital marketing, advertising, social media, content creation, and events, to drive brand awareness and generate leads
- Conducting a thorough analysis of a client's marketing performance and providing strategic recommendations to optimize campaign results and improve ROI
- Managing a team of account managers, coordinators, and specialists to deliver a complex, multi-channel marketing project for a major tech conference, including logistics, vendor management, and on-site event support
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Account Director in managing client relationships, campaign execution, and team leadership.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Client Services department, and how this role fits within the broader organization?
- How does MOI Global support the professional development and growth of its Account Directors, and what opportunities are available for career progression within the agency?
- Can you provide examples of how MOI Global's unique approach to B2B marketing (Turning Heads™) has driven success for clients, and how this methodology is applied in practice?
- How does MOI Global foster a culture of innovation and creativity, and what initiatives are in place to encourage continuous learning and development?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured and evaluated?
ASSUMPTION: These interview questions are designed to provide insight into the team structure, career progression opportunities, and cultural fit within MOI Global, as well as the key priorities and expectations for the Account Director role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, client management, and team leadership
- Prepare examples of your past successes in account management, campaign execution, and team leadership to discuss during the interview
- Research MOI Global's clients and industry focus to show your enthusiasm and understanding of their business
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
