Account Director

📌 Core Information

🔹 Job Title: Account Director

🔹 Company: Somerce

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Hybrid (Remote & On-site)

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Flexible remote working & "Work from anywhere" policy

🚀 Job Overview

Key aspects of this role include:

• Strategic management of client relationships and campaign execution
• Leading and mentoring a team of Account Managers and Account Executives
• Collaborating with internal departments to drive long-term success and revenue growth
• Expertise in TikTok platform features, algorithms, and trends
• Proven experience in e-commerce trading management and paid media

ASSUMPTION: This role requires a balance of strategic thinking, client management, and team leadership skills. The ideal candidate will have a strong background in e-commerce trading management and proven expertise in managing TikTok Shops.

📋 Key Responsibilities

✅ Oversee strategic management of client relationships and campaign execution

✅ Mentor and lead a team of Account Managers and Account Executives

✅ Collaborate with internal departments to drive long-term success and revenue growth

✅ Maintain deep understanding of TikTok platform features, algorithms, and trends

✅ Lead TikTok Showcase Livestream strategies with clients, from planning and execution to post-event analysis

✅ Serve as the escalation point for any TikTok-related issues, ensuring smooth operations

✅ Develop a strong understanding of each client’s business, objectives, and KPIs

✅ Identify growth opportunities within client accounts and develop strategies that align with their goals, industry trends, and market conditions

✅ Oversee the development, execution, and optimisation of TikTok Shop campaigns

✅ Analyze campaign performance and provide actionable insights to continuously improve results

✅ Support the Business Development team with lead generation, identifying new opportunities, and pitching new accounts

✅ Present strategic plans to senior clients and manage negotiations for new and renewed contracts

✅ Drive the achievement of financial targets, ensuring that revenue and profitability goals are met across all client accounts

✅ Take a proactive, strategic approach to identifying challenges and opportunities, using client data and industry insights to anticipate needs

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Extensive experience (5-10 years) in e-commerce trading management, with a strong focus on TikTok Shops and paid media

Required Skills:

• Proven expertise in managing TikTok Shops and a solid understanding of the TikTok Ads ecosystem
• Significant client management experience, with the ability to develop tailored strategies that align with clients' business goals
• Team management experience, with the ability to lead and mentor high-performing teams
• Strong analytical and problem-solving skills, with the ability to derive actionable insights from data
• Excellent communication and presentation skills, with the ability to build strong relationships with clients and stakeholders
• Proven ability to drive revenue growth and achieve financial targets

Preferred Skills:

• Experience working with Shopify and other e-commerce platforms
• Fluency in additional languages (particularly European languages)
• Experience in social commerce or influencer marketing

ASSUMPTION: While the job listing does not explicitly state preferred qualifications, the ideal candidate will have experience in e-commerce trading management, TikTok Shops, and paid media, as well as strong client management and team leadership skills.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Marketing & Advertising Director with 5-10 years of experience in London)

Benefits:

• Flexible remote working
• "Work from anywhere" policy for overseas work
• Regular team socials

Working Hours: Full-time (40 hours per week), with flexibility to work from anywhere and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing & Advertising Director with 5-10 years of experience in London. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, focusing on social commerce and TikTok Shop growth for fast-growing brands

Company Size: Small (11-50 employees), which means a more intimate work environment with the opportunity to make a significant impact

Founded: 2022 (based on LinkedIn profile), with a brief history focused on growing brands on TikTok Shop

Company Description:

• Somerce is a social commerce agency specializing in growing brands on TikTok Shop
• The company helps brands maximise their presence and sales on TikTok, with a focus on driving growth and innovation in the e-commerce space
• Somerce offers excellent employee benefits, including flexible remote working and a "work from anywhere" policy

Company Specialties:

• TikTok Shop growth
• Social commerce
• E-commerce trading management
• Paid media and advertising
• Client success and relationship management

Company Website: somerce.com

ASSUMPTION: Somerce is a young, lively, and enthusiastic TikTok Shop agency with a focus on driving growth and innovation in the e-commerce space. The company offers excellent employee benefits and a flexible work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities over time

Reporting Structure: The Account Director will report directly to the CEO or a senior member of the leadership team and will oversee a team of Account Managers and Account Executives

Work Arrangement: Hybrid, with a flexible remote working policy and the opportunity to "work from anywhere" for overseas work

Growth Opportunities:

• As the company grows, there may be opportunities for the Account Director to take on additional responsibilities or move into a senior leadership role
• The role offers the chance to work with a diverse range of clients and industries, providing opportunities for professional development and learning
• The Account Director will have the opportunity to mentor and develop their team, helping them to grow and advance in their careers

ASSUMPTION: The Account Director role at Somerce offers significant growth opportunities, both in terms of career progression and professional development. The company's small size and focus on growth mean that the role has the potential to evolve and expand over time.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible remote working policy and the opportunity to "work from anywhere" for overseas work

Office Location(s): Oval Road, London, England, GB

Geographic Context:

• London is a major global city with a vibrant cultural scene, diverse communities, and a thriving business environment
• The city offers excellent opportunities for networking, professional development, and personal growth
• London is well-connected by public transportation, making it easy to commute to the office or work remotely

Work Schedule: Full-time (40 hours per week), with flexibility to work from anywhere and a hybrid work arrangement

ASSUMPTION: The Account Director role at Somerce offers a flexible and dynamic work environment, with the opportunity to work from anywhere and a hybrid work arrangement that balances remote and on-site work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interview with the CEO or a senior member of the leadership team
• Final interview with the team the candidate will be working with
• Reference checks and background checks (if applicable)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Client management and relationship-building skills
• Team leadership and mentoring skills
• Expertise in TikTok platform features, algorithms, and trends
• Experience in e-commerce trading management and paid media

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of TikTok platform features, algorithms, and trends in your application materials
• Showcase your client management and team leadership skills through specific examples and achievements
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with clients and team members

ATS Keywords: TikTok, TikTok Shop, e-commerce, trading management, paid media, client management, team leadership, strategic planning, performance optimization, business development, financial management, thought leadership, innovation, marketing, advertising

ASSUMPTION: The application process for the Account Director role at Somerce is likely to be competitive, with a focus on assessing the candidate's strategic thinking, client management, and team leadership skills. Applicants should tailor their application materials to highlight their relevant experience and skills and prepare for behavioral interview questions that focus on these areas.

🛠️ Tools & Technologies

• TikTok platform and TikTok Ads ecosystem
• Shopify and other e-commerce platforms
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)
• Communication and productivity tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The Account Director role at Somerce requires a strong understanding of the TikTok platform and TikTok Ads ecosystem, as well as experience with e-commerce platforms and data analysis tools. The role may also involve the use of project management, collaboration, and communication tools to manage client relationships and team workflows.

👔 Cultural Fit Considerations

Company Values:

• Growth-focused and innovative
• Collaborative and supportive
• Flexible and adaptable

Work Style:

• Dynamic and fast-paced
• Results-driven and focused on client success
• Flexible and adaptable, with a focus on work-life balance

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you results-driven and focused on client success?
• Do you have strong communication and collaboration skills?
• Are you comfortable working with a diverse range of clients and industries?
• Do you have a strong understanding of TikTok platform features, algorithms, and trends?

ASSUMPTION: The Account Director role at Somerce requires a strong cultural fit with the company's values and work style. Applicants should assess their own skills, experiences, and preferences to determine if they are a good fit for the role and the company's culture.

⚠️ Potential Challenges

• The role may require travel to meet with clients or attend industry events
• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require working with tight deadlines and managing multiple priorities
• The company's small size may present challenges in terms of resources and support for the role

ASSUMPTION: The Account Director role at Somerce presents a range of potential challenges, including travel requirements, a fast-paced work environment, tight deadlines, and limited resources. Applicants should carefully consider these challenges and assess their own skills, experiences, and preferences to determine if the role is a good fit for them.

📈 Similar Roles Comparison

• The Account Director role at Somerce is similar to other marketing and advertising director roles, but with a specific focus on TikTok Shop growth and e-commerce trading management
• The role may have more responsibility for client management and team leadership than similar roles at larger agencies or companies
• The role offers significant growth opportunities, both in terms of career progression and professional development

ASSUMPTION: The Account Director role at Somerce is similar to other marketing and advertising director roles, but with a specific focus on TikTok Shop growth and e-commerce trading management. The role may have more responsibility for client management and team leadership than similar roles at larger agencies or companies, but it also offers significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a TikTok Showcase Livestream strategy for a major retail client
• Optimizing a client's TikTok Ads campaign to improve performance and drive revenue growth
• Managing a team of Account Managers and Account Executives to deliver high-quality client service and drive results

ASSUMPTION: The Account Director role at Somerce involves a range of projects and responsibilities, from developing and executing TikTok Showcase Livestream strategies to optimizing client campaigns and managing a team of Account Managers and Account Executives. Applicants should be prepared to demonstrate their skills and experience in these areas during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Somerce support the growth and development of its employees?
• What are the key challenges facing the company and this role in the next 12-24 months?
• How does Somerce measure the success of its Account Directors?
• What are the opportunities for growth and advancement within the company?

ASSUMPTION: The Account Director role at Somerce presents a range of opportunities and challenges, and applicants should use the interview process to gain a deeper understanding of the role, the company, and the industry. Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with clients and team members
• Research the company and the industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.